About the SEO Specialist Role

Join Robert Half's talent network as an experienced SEO Specialist on a contract basis in Irvine, California. This pivotal role with a healthcare-focused organization demands a strategic thinker passionate about driving organic growth through cutting-edge optimization techniques. You'll play a key role in enhancing online visibility, boosting search rankings, and delivering measurable business outcomes in a dynamic, data-driven environment. With Irvine's thriving tech and healthcare ecosystem, this position offers exposure to innovative projects and collaboration with top-tier teams. Ideal for SEO professionals seeking impactful contract work with potential for long-term opportunities through Robert Half's extensive network.

Why This Role Stands Out

In the competitive landscape of healthcare digital marketing, your expertise will directly influence patient outreach, service visibility, and revenue growth. Leverage advanced tools and methodologies to transform data into actionable strategies, positioning yourself as a go-to expert in SEO best practices.

Key Responsibilities

As an SEO Specialist, you'll spearhead initiatives that elevate the organization's search performance across technical, on-page, and content dimensions.

Strategic Optimization and Research

Conduct in-depth keyword research and dissect search intent to uncover high-potential opportunities for visibility gains. Develop and execute comprehensive, data-driven SEO strategies that optimize technical infrastructure, on-page elements, and content efficacy, ensuring alignment with business goals and healthcare compliance standards.

Technical Collaboration and Implementation

Partner closely with web development and IT teams to tackle site architecture challenges, manage migrations seamlessly, and implement critical technical enhancements like schema markup, site speed improvements, and Core Web Vitals optimization.

Analytics and Measurement Mastery

Design robust measurement frameworks and interactive dashboards utilizing industry-leading tools such as GA4, BrightEdge, SEMrush, and business intelligence platforms. Lead A/B testing for SEO experiments, dive deep into performance trends, and pinpoint root causes behind metric fluctuations to inform proactive adjustments.

Forecasting, Content, and Leadership

Deliver precise forecasting models and scenario planning to guide resource allocation, budgeting, and prioritization. Craft sophisticated content strategies employing topic clusters, competitor gap analysis, and detailed briefs that empower content teams to produce high-ranking assets. Act as the SEO subject-matter expert, advising cross-functional stakeholders in marketing, analytics, and web operations, while presenting compelling insights and recommendations to senior leadership.

Required Qualifications

To excel in this SEO Specialist position, candidates must demonstrate:

• Proven experience in SEO with a focus on healthcare or similar regulated industries.
• Strong analytical mindset and proficiency in tools like GA4, BrightEdge, SEMrush, Ahrefs, and BI software.
• Expertise in technical SEO, on-page optimization, keyword research, and content strategy development.
• Track record of collaborating with diverse teams to execute complex projects.
• Ability to analyze data trends, forecast outcomes, and present to executives.
• Deep knowledge of Google algorithm updates, E-E-A-T principles, and healthcare SEO nuances.
• Bachelor's degree in Marketing, Computer Science, or related field preferred.
• 3+ years of hands-on SEO experience required.

Why Join Us at Robert Half?

Robert Half connects top talent like you with premier opportunities in Irvine, CA. Enjoy a competitive $35.63 hourly rate, flexible contract terms, and the prestige of working with a leading healthcare organization. Benefit from our unmatched resources, including advanced tool access, professional networking, and career advancement support. Irvine's vibrant community, mild climate, and proximity to tech hubs like Orange County make it an ideal base. This role not only hones your SEO skills but also positions you for future full-time roles through our extensive client network. Apply now to elevate your career in SEO excellence! (Word count: 812)