About the SEO/AEO/Marketer (SEO/SEM) Role at Robert Half

Robert Half is seeking a talented SEO/AEO/Marketer with specialized expertise in AI search platforms for an exciting long-term contract position in Portland, Oregon. This role is at the forefront of digital marketing evolution, focusing on optimizing content and strategies for advanced AI-driven search engines and large language models (LLMs). As brands increasingly compete in AI-powered search landscapes, your skills will directly enhance visibility, drive traffic, and position our client as a leader in AI-ready digital presence.

In this dynamic position, you'll bridge traditional SEO with emerging Answer Engine Optimization (AEO) techniques, ensuring content is not just discoverable but prominently featured in AI-generated responses. Portland's thriving tech scene provides the perfect backdrop for this innovative work, offering collaboration with forward-thinking teams and exposure to cutting-edge tools. If you thrive on technical audits, content strategy, and measurable results in AI ecosystems, this opportunity at Robert Half will accelerate your career.

Key Responsibilities

Strategic Optimization and AI Integration

• Develop and execute comprehensive strategies to boost brand visibility across AI search platforms like Google AI Overviews, ChatGPT, Perplexity, and other LLMs.
• Construct detailed roadmaps that align with organizational goals, prioritizing AI retrieval and search engine rankings.
• Identify untapped opportunities in AI-driven prompt spaces, analyzing user queries to improve answer relevance and citation rates.

Technical Audits and On-Page Excellence

• Perform in-depth audits of site architecture, metadata, schema markup, and content structure to ensure peak performance in AI indexing.
• Optimize internal linking structures, metadata tags, and content formatting specifically for effective AI retrieval and natural language processing.
• Audit existing content libraries to enhance AI citation potential, increasing featured snippet appearances and zero-click search dominance.

Content Creation and Backlink Mastery

• Create detailed content outlines, briefs, and guidelines tailored for AI compatibility, or directly contribute to developing high-performing AI-ready assets.
• Support advanced backlink acquisition strategies, focusing on domain authority growth through AI-optimized outreach and partnerships.

Collaboration and Innovation

• Partner with cross-functional stakeholders—including content creators, developers, and executives—to refine marketing strategies.
• Integrate cutting-edge AI tools into daily workflows, staying ahead of algorithm updates and platform evolutions.

Required Qualifications

To excel in this SEO/AEO/Marketer role, candidates must demonstrate proven expertise in digital marketing with a strong emphasis on AI search technologies. Key qualifications include:

• 3+ years of hands-on experience in SEO/SEM, with demonstrated success in AI platforms and LLMs.
• Advanced proficiency in technical SEO tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, and AI-specific analyzers.
• Deep knowledge of schema markup (JSON-LD), semantic HTML, and structured data for enhanced AI understanding.
• Portfolio of AI-optimized content that has improved search visibility, citation rates, and organic traffic.
• Strong analytical skills with experience in tools like Google Analytics 4, Looker Studio, and custom AI query trackers.
• Excellent communication skills for collaborating with stakeholders and presenting data-driven insights.
• Familiarity with prompt engineering, conversational search, and zero-click optimization strategies.

A bachelor's degree in Marketing, Computer Science, or a related field is preferred, along with certifications like Google Analytics, Google Ads, or SEO-specific credentials.

Why Join Us at Robert Half?

Joining Robert Half means accessing a world-class network of opportunities in Portland's vibrant job market. This long-term contract offers a competitive hourly rate of $42.75, translating to substantial annual earnings based on full-time hours. Benefit from Robert Half's renowned support, including career coaching, skill-building resources, and connections to top employers.

Portland, Oregon, combines urban innovation with natural beauty, making it an ideal location for professionals seeking work-life balance. Work on groundbreaking projects that shape the future of search, gain expertise in high-demand AI skills, and contribute to brand success in an era of intelligent search. Robert Half prioritizes diversity, inclusion, and professional growth—apply today to elevate your career in SEO/AEO marketing!

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