About the Role

Robert Half is thrilled to present an exciting opportunity for a Social Media & Influencer Content Manager in the vibrant coastal city of Newport Beach, California. This contract-to-permanent position is perfect for a creative powerhouse ready to elevate a premier real estate brokerage in Orange County's luxury market. You'll craft innovative social media strategies that position our brokerage and agents as go-to influencers for affluent buyers and sellers embracing the quintessential coastal lifestyle. With Newport Beach's stunning beaches, upscale dining, and high-end real estate scene as your backdrop, you'll create fresh, relatable content that captures the essence of luxury living by the sea. If you thrive on trends, influencer collaborations, and data-driven storytelling, this role offers the platform to shine while contributing to a dynamic team in one of America's most desirable locations.

Working hand-in-hand with real estate agents and the marketing team, you'll transform market insights into viral content that drives engagement, leads, and brand loyalty. This isn't just a job—it's a chance to shape the narrative of Orange County real estate, blending high-end appeal with authentic, lifestyle-driven narratives that resonate deeply with high-net-worth individuals.

Key Responsibilities

Strategy and Content Creation

Lead the charge in developing and executing dynamic social media strategies tailored to Orange County’s affluent coastal demographics. From Instagram reels showcasing yacht-filled harbors to TikTok tours of waterfront estates, you'll produce blogs, videos, and web content that boosts visibility and fosters community. Stay ahead by monitoring trends like sustainable luxury living or emerging OC events, ensuring every post feels timely and irresistible.

Influencer and Agent Collaboration

Partner with local influencers and internal agents to amplify reach. Highlight agent expertise through co-created content, positioning them as trusted local authorities. Manage partnerships from outreach to performance tracking, driving authentic endorsements that convert followers into clients.

Analytics and Optimization

Leverage tools like Google Analytics, Hootsuite, and platform insights to measure ROI, refine campaigns, and pivot based on data. Design luxury-relatable campaigns that balance opulence with approachability, always iterating for peak engagement.

Required Qualifications

To excel, bring 3+ years in social media management, ideally in real estate, luxury goods, or lifestyle brands. A keen eye for coastal trends and affluent audience psychology is essential, paired with proven skills in content creation across multimedia formats. Proficiency in Adobe Creative Suite, Canva, and analytics platforms is a must, alongside stellar copywriting that nails brand voice. Experience researching market trends and competitors will set you apart, as will a portfolio showcasing successful influencer campaigns. Bachelor's in Marketing, Communications, or a related field preferred. Must be collaborative, adaptable, and passionate about Orange County's real estate boom.

Why Join Us

Join Robert Half for unparalleled stability and growth in Newport Beach's thriving market. This role transitions from contract to permanent, offering a salary around $79,040 USD yearly (based on $38/hour), plus benefits like health coverage, 401(k) matching, PTO, and professional development. Immerse yourself in OC's elite real estate world, network with influencers, and build a career where your creativity directly impacts luxury sales. With Robert Half's backing, enjoy a supportive environment fostering innovation in social media marketing. Apply now to bring your vision to Newport Beach's shores and become a key player in coastal real estate influence.

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