About the Social Media Specialist Role at Robert Half

Join Robert Half's dynamic marketing team as a Social Media Specialist in the vibrant city of Minneapolis, Minnesota. This full-time position offers a unique opportunity to shape our digital presence and drive meaningful engagement across multiple platforms. As a key player in our marketing department, you will craft innovative social media strategies that amplify our brand's voice, foster community interaction, and support overarching business goals. With a competitive salary around $60,000 annually, this role is perfect for creative professionals passionate about digital storytelling, data analytics, and brand building in a fast-paced environment.

Robert Half is a leader in professional services, connecting top talent with exceptional career opportunities. Our Minneapolis office thrives on collaboration, innovation, and a commitment to excellence. In this role, you'll work closely with marketing teams, content creators, and external partners to ensure every post, campaign, and update resonates with our target audience. If you're detail-oriented, trend-savvy, and ready to make an impact, this Social Media Specialist position at Robert Half is your next career milestone.

Why This Role Stands Out in Minneapolis' Job Market

Minneapolis, known as the 'City of Lakes,' boasts a thriving tech and marketing scene. Social Media Specialists here are in high demand, with opportunities to leverage local culture—from the arts district to Twin Cities events—in your campaigns. Robert Half offers stability, growth, and a supportive culture that sets us apart from typical job postings in Minneapolis, MN.

Key Responsibilities

Your day-to-day will be a blend of creativity and strategy. Here's what you'll dive into:

• Develop and execute tailored social media strategies designed to enhance brand visibility, drive user engagement, and achieve measurable growth metrics.
• Create, edit, and schedule captivating content—including graphics, videos, and copy—for platforms like Instagram, Facebook, LinkedIn, Twitter, and emerging channels like TikTok.
• Manage comprehensive social media calendars, planning content months in advance while adapting to real-time opportunities and trends.
• Update and monitor website content to ensure it aligns with brand voice, SEO standards, and marketing campaigns for optimal online performance.
• Coordinate seamless internal and external communications, acting as the brand guardian across all touchpoints.
• Collaborate with marketing partners on high-impact joint campaigns, from ideation to execution and analysis.
• Uphold strict adherence to brand guidelines, ensuring every piece of content reflects our core values and aesthetic.
• Leverage analytics tools to track performance metrics like reach, engagement rates, and conversions, delivering reports with actionable insights to refine future strategies.
• Continuously research industry trends, new platforms, and algorithm changes to keep our approach fresh and forward-thinking.

Required Qualifications

To excel as our Social Media Specialist, bring these qualifications to the table:

• 2+ years of hands-on experience in social media management, content creation, or digital marketing.
• Deep knowledge of major platforms and tools like Hootsuite, Buffer, Google Analytics, and Adobe Creative Suite.
• Exceptional writing and editing skills with a knack for audience-resonant storytelling.
• Strong analytical mindset for interpreting data and optimizing campaigns.
• Creative problem-solver who thrives in collaborative settings.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
• Familiarity with SEO, PPC, and email marketing as complementary skills.
• Ability to multitask in a deadline-driven environment while maintaining meticulous attention to detail.

Candidates with a portfolio showcasing successful social media campaigns will stand out. Robert Half values diverse backgrounds and encourages applicants from all walks of life to apply.

Why Join Us at Robert Half?

At Robert Half, we're more than a job—we're a career launchpad. Enjoy a competitive salary of approximately $60,000, plus bonuses tied to performance. Our benefits package includes comprehensive health coverage, 401(k) matching, generous PTO, and professional development stipends. Work in a modern Minneapolis office with hybrid flexibility, surrounded by a team that celebrates innovation and work-life balance.

We're committed to your growth: expect mentorship, training on the latest tools, and exposure to high-profile clients. Join a company ranked among Fortune's Most Admired Companies, where your social media expertise will directly contribute to our success. Apply today for this Social Media Specialist role in Minneapolis, MN, and elevate your career with Robert Half!