About the Social Media Specialist Role

Join Robert Half's exciting opportunity as a Social Media Specialist in Nashville, Tennessee, supporting a large, nationally recognized healthcare organization's Corporate Communications team. This onsite, full-time position is perfect for a creative storyteller passionate about healthcare, patient advocacy, and community impact. You'll develop and share compelling social media content that showcases how the organization supports its patients, colleagues, and communities across platforms like Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.

In this dynamic role, you'll blend creativity with strategy to craft brand-focused narratives that resonate with diverse audiences. From writing engaging copy in AP Style to producing social-optimized videos and graphics, you'll stay ahead of platform trends and best practices. This is more than a job—it's a chance to amplify meaningful stories in healthcare communications while working onsite in vibrant Nashville, TN.

Key Impact in Healthcare Social Media

As a Social Media Specialist, you'll play a pivotal role in reputation management, PR initiatives, and colleague celebrations. Expect to handle organic campaigns tied to healthcare observances, develop assets for affiliate locations, and monitor conversations during crises with sound judgment. With Robert Half's support, you'll thrive in a collaborative environment fostering professional growth.

Key Responsibilities

Your day-to-day will be fast-paced and rewarding, focusing on content excellence and engagement.

• Collaborate with the Social Media Communications Manager and internal partners to identify and prioritize content opportunities that align with organizational goals.
• Write concise, engaging copy for social posts, graphics, captions, and video scripts, ensuring brand voice and AP Style adherence.
• Curate, edit, post, and monitor content across all corporate social channels in alignment with the communications editorial calendar.
• Manage ongoing scheduling and posting across major platforms: Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.
• Partner closely with creative, photo, and video teams to deliver high-quality, social-optimized visual content.
• Implement powerful brand storytelling using testimonials from colleagues, experts, patients, and partners to humanize the healthcare mission.
• Actively participate in social conversations to foster genuine engagement, build brand awareness, and strengthen community ties.
• Support organic social campaigns linked to reputation management, PR initiatives, colleague celebrations, and key healthcare observances; create tools and assets for affiliate locations as needed.
• Collaborate seamlessly with PR, marketing, internal communications, HR, and consumer content teams to ensure channel alignment and cohesive messaging.
• Develop detailed performance reports using internal benchmarks and KPIs; analyze data to provide actionable insights and recommendations for continuous improvement.
• Assist with real-time social media monitoring during crisis or disaster response situations, exercising sound judgment and escalating issues appropriately.

Required Qualifications

To succeed, bring proven expertise in social media for a regulated industry like healthcare.

• Demonstrated experience writing brand-focused social copy with a strong grasp of AP Style.
• Hands-on skills in creating social-optimized videos, graphics, and visuals.
• Deep knowledge of current social platform trends, algorithms, and best practices.
• Excellent storytelling abilities to communicate clearly and creatively with patients, colleagues, and communities.
• Proficiency managing multiple platforms including Facebook, LinkedIn, X/Twitter, Instagram, and YouTube.
• Analytical mindset for performance reporting, KPIs, and data-driven recommendations.
• Experience in crisis monitoring and cross-functional collaboration in communications.
• Bachelor's degree in Communications, Marketing, Journalism, or related field preferred.

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Why Join Us

Partner with Robert Half for this impactful role at a premier healthcare organization. Enjoy a competitive salary estimated at $55,000-$65,000 annually (based on $28/hour context for Nashville market), plus comprehensive benefits. Work onsite in Nashville, Tennessee, USA, contributing to mission-driven work that supports patients and communities. Grow your career in social media strategy, gain healthcare industry exposure, and collaborate with top-tier teams. Robert Half offers unmatched placement support, professional development, and access to exclusive opportunities. Apply now to elevate your social media career in Music City!