About the Role

Join Robert Half as a User Experience Writer/Specialist (Digital Experience Specialist) in Minneapolis, Minnesota. This exciting 6-month contract-to-hire position offers a hybrid work model with 3 days onsite and 2 days remote, providing the perfect balance of collaboration and flexibility. As a mid-level professional, you'll have the opportunity to convert to full-time employment while driving professional growth in UX writing, content design, and user research.

In this role, you'll optimize member and employer digital portals through data-driven content strategies and UX best practices. Partnering closely with product, brand, analytics, compliance, and technology teams, you'll transform complex information into intuitive, accessible digital experiences that boost engagement, task completion, and user satisfaction. If you're passionate about user-centered design, SEO-optimized content, and measurable impact, this position at Robert Half is your chance to shine.

Key Responsibilities

Content Strategy & User-Centered Design

• Conduct comprehensive content audits and user journey mapping to uncover gaps, redundancies, and key optimization opportunities.
• Leverage user behavior analytics from heatmaps, click paths, and session recordings to strategically structure, place, and format content.
• Implement information architecture principles that enhance findability and align seamlessly with user mental models.
• Design intuitive content hierarchies prioritizing critical user tasks while minimizing cognitive load.
• Determine optimal content placement across internal portals, external sites, or vendor platforms.

Technical Content Optimization

• Master UX writing techniques like progressive disclosure, microcopy, contextual help, and compelling calls-to-action.
• Ensure all content is fully mobile-responsive, high-performing, and compliant with WCAG 2.1 AA accessibility standards.
• Apply essential SEO fundamentals to maximize discoverability within portal environments.

User Research & Testing

• Independently set up and execute usability testing using platforms like UserTesting, then analyze and present actionable insights.
• Convert qualitative and quantitative research findings into targeted content enhancements.
• Launch A/B tests on elements like headlines, CTAs, and layouts to drive performance improvements.
• Continuously monitor analytics tools (Google Analytics, Hotjar) and deliver data-informed optimization recommendations.

Content Development & Governance

• Review, edit, and sustain digital content that expertly balances compliance with user-centric needs.
• Simplify complex topics into plain language, scannable formats, and effective visual hierarchies.
• Build low-fidelity content prototypes to streamline copy development processes.
• Develop scalable content templates and actively contribute to evolving content design systems.
• Conduct rigorous content QA in dev environments, validating dynamic and audience-specific elements.
• Oversee annual content reviews, maintain inventories, style guides, and version control protocols.

Cross-Functional Collaboration

• Collaborate with developers to integrate content and design for seamless functionality.
• Work alongside product managers and SMEs to align content with user needs and business objectives.
• Advocate for user-first language in partnership with compliance and legal teams.
• Support marketing and analytics efforts with high-impact content that delivers measurable results.

Required Qualifications

To succeed in this User Experience Writer/Specialist role at Robert Half, candidates should bring mid-level expertise in UX writing and content design. Key qualifications include proficiency in user research tools, data analysis (Google Analytics, Hotjar), and usability testing platforms. Strong command of WCAG accessibility, SEO best practices, and information architecture is essential. Excellent communication skills for cross-team collaboration and a proven track record of turning research into actionable improvements will set you apart. Experience in financial services or regulated industries is a plus.

Why Join Us

Robert Half offers more than a job—it's a launchpad for your career in digital experience optimization. Enjoy hybrid flexibility in vibrant Minneapolis, MN, with a clear path to full-time status and robust professional development. Be part of a dynamic team transforming user portals, gain exposure to cutting-edge tools, and make a tangible impact on user satisfaction. Competitive pay, growth opportunities, and a supportive culture make this the ideal role for ambitious UX professionals. Apply now and elevate your career with Robert Half!