About the Role

Join Robert Half as a Web Analytics Specialist in the heart of Atlanta, Georgia, and become the digital detective who uncovers the stories hidden in data. This full-time position in our Marketing, Growth, and Data Science department is perfect for a data-driven strategist passionate about transforming raw clicks into measurable business growth. You'll architect our tracking ecosystem, ensuring every user interaction is captured accurately and translated into insights that optimize user experience, marketing spend, and revenue streams.

As a Web Analytics Specialist, you'll go beyond standard reporting. You'll explain why traffic fluctuates, pinpoint where revenue opportunities are lost, and recommend data-backed strategies that drive real results. If you thrive on solving complex puzzles with tools like Google Analytics and SQL, this role offers the autonomy and impact you're seeking in a dynamic, collaborative environment at Robert Half.

Key Responsibilities

Analytics Implementation & Management

Lead the setup and maintenance of advanced web analytics tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM), and server-side tracking. Ensure pixel-perfect implementation across websites, apps, and marketing campaigns to capture comprehensive user data while complying with privacy standards like GDPR and CCPA.

Data Analysis & Insight Generation

Dive deep into traffic sources, user behavior patterns, and conversion funnels. Use SQL queries to extract meaningful data, build attribution models, and identify bottlenecks that hinder performance. Translate findings into executive-ready reports and visualizations using Google Data Studio or Tableau.

Optimization & Experimentation

Design and execute A/B tests, multivariate experiments, and personalization strategies to boost conversion rates. Collaborate with cross-functional teams to refine landing pages, ad creatives, and user journeys based on empirical evidence.

Stakeholder Collaboration & Reporting

Partner with marketing, product, sales, and dev teams to align analytics with business goals. Deliver monthly performance reviews, ad-hoc analyses, and predictive modeling to forecast trends and ROI impacts.

Required Qualifications

To excel in this role, candidates should bring:

• A bachelor's degree in Marketing, Data Science, Statistics, Computer Science, or a related field.
• 3-5 years of hands-on experience in web analytics, digital marketing, or growth roles.
• Expert-level proficiency in Google Analytics (GA4 certified preferred), GTM, and JavaScript for custom tracking.
• Advanced SQL skills for complex queries; experience with BigQuery or similar is a plus.
• Demonstrated expertise in data visualization (Tableau, Looker Studio, Power BI) and marketing attribution.
• Proven success in CRO, A/B testing platforms (Optimizely, VWO), and funnel analysis.
• Strong communication skills to present insights to C-suite executives and non-technical audiences.
• Familiarity with e-commerce platforms (Shopify, Magento) and ad platforms (Google Ads, Meta).

Robert Half values diverse backgrounds and encourages applicants with equivalent experience to apply.

Why Join Us

At Robert Half, we're not just a staffing leader—we're a launchpad for analytics careers in Atlanta's booming tech scene. Enjoy a competitive salary range of $85,000-$110,000 (based on experience), plus performance bonuses that reward impact. Our benefits package includes comprehensive health coverage, 401(k) matching, unlimited PTO accrual, and professional growth stipends for GA4, GTM, or SQL certifications.

Work in a hybrid model from our state-of-the-art Atlanta office, with flexibility for remote days. Engage in team retreats, hackathons, and learning sessions with industry experts. Be part of a company that's helped thousands thrive in finance, tech, and marketing roles across the U.S.

Atlanta offers an unbeatable lifestyle: vibrant culture, mild weather, and proximity to Fortune 500 hubs. Ready to turn data into dollars? Apply now and let's build the future of analytics together at Robert Half.