About the Web Analytics Specialist Role at Robert Half

Join Robert Half's esteemed client in Atlanta, Georgia, as a Web Analytics Specialist on an exciting contract opportunity. This onsite position (4 days per week in office, 40 hours weekly) offers the perfect blend of hands-on analytics work and strategic impact. As a key player in the digital marketing ecosystem, you'll dive deep into website performance data and digital campaign metrics to uncover actionable insights that drive business growth and optimization across multiple marketing channels.

In this dynamic role, you'll work closely with marketing teams, leveraging cutting-edge analytics tools like Google Analytics and Adobe Analytics to transform raw data into strategic recommendations. Atlanta's thriving tech and marketing scene makes this an ideal position for analytics professionals seeking stability, professional growth, and the chance to influence high-impact digital strategies. Whether you're monitoring KPIs, building interactive dashboards, or identifying optimization opportunities, your work will directly contribute to measurable improvements in user engagement, conversion rates, and ROI.

Why This Role Stands Out in Atlanta's Job Market

Atlanta, GA, is a hub for Fortune 500 companies and innovative startups, with a booming demand for skilled web analytics specialists. Robert Half places you with top-tier employers offering competitive contract rates and pathways to long-term opportunities. This 40-hour-per-week contract provides the structure of full-time work with the flexibility of contract employment, including one remote day for better work-life balance.

Key Responsibilities

As the Web Analytics Specialist, your core duties will focus on data collection, analysis, and strategic reporting to empower data-driven decision-making.

• Implement and Maintain Analytics Tracking: Set up and optimize tracking implementations across platforms including Google Analytics, Adobe Analytics, Google Tag Manager, and other web analytics tools. Ensure accurate data capture for websites, mobile apps, and digital campaigns.
• Monitor KPIs and Create Dashboards: Track critical metrics such as traffic sources, bounce rates, conversion funnels, and engagement rates. Develop customized dashboards using tools like Google Data Studio, Tableau, or Power BI for real-time visibility.
• Identify Trends and Provide Insights: Analyze performance data to spot emerging trends, anomalies, and opportunities. Deliver clear, actionable insights through reports and presentations to stakeholders.
• Drive Optimization Recommendations: Collaborate with marketing teams to recommend A/B tests, personalization strategies, and content optimizations based on data analysis.
• Support Testing and Reporting: Assist in multivariate testing, campaign performance evaluation, and ad-hoc reporting needs. Ensure compliance with data privacy standards like GDPR and CCPA.

Required Qualifications

To excel in this Web Analytics Specialist position, candidates should bring a proven track record in digital analytics and a passion for turning data into business value.

• 3+ years of hands-on experience with web analytics platforms (Google Analytics certification preferred)
• Proficiency in Adobe Analytics, Google Tag Manager, and related tools
• Strong SQL skills for querying large datasets from Google BigQuery or similar
• Experience building dashboards with Tableau, Looker, or Google Data Studio
• Demonstrated ability to analyze digital campaign performance across SEO, PPC, social, and email channels
• Excellent communication skills to translate complex data into stakeholder-friendly insights
• Bachelor's degree in Marketing, Data Analytics, Statistics, Computer Science, or equivalent experience
• Familiarity with marketing automation tools like Marketo, HubSpot, or Pardot is a plus

Candidates with experience in e-commerce analytics or multi-channel attribution modeling will have a competitive edge in this Atlanta-based role.

Why Join Us at Robert Half?

Robert Half is the world's first and largest specialized talent solutions firm, connecting skilled professionals like you with exceptional opportunities. This Web Analytics Specialist contract offers an estimated market rate of $85,000-$110,000 annually (equivalent hourly based on 40 hours/week), reflecting Atlanta's competitive landscape for analytics talent. Enjoy benefits like weekly pay, professional development resources, and access to our exclusive job network.

Work onsite 4 days a week in vibrant Atlanta, GA, with one flexible remote day. Benefit from Robert Half's reputation for placing candidates in high-growth roles with potential for extension or direct hire. SEO-optimized skills in high demand include Google Analytics, Adobe Analytics, data visualization, and digital optimization—perfect for advancing your career in Georgia's tech hub.

Atlanta offers an unbeatable lifestyle with its Southern charm, world-class business district, and proximity to major airports. Join a collaborative team environment where your analytics expertise will make a tangible impact. Apply today through Robert Half and elevate your career in web analytics!