About the Web Content Manager Role

Join Robert Half in placing top talent for an exciting Web Content Manager position with our prestigious global client in Washington, District of Columbia, United States. This full-time contract role offers a salary of $74,114 USD yearly (based on $35.63/hour) and is perfect for seasoned content professionals passionate about WordPress CMS management, digital strategy, and SEO optimization. As the Web Content Manager, you will oversee the organization's website, ensuring all content is engaging, accurate, accessible, and optimized for superior user experience and search engine performance. Working closely with developers, editors, marketing, and creative teams, you'll drive cross-functional collaboration to elevate the digital presence of a leading global organization.

This position is ideal for those who excel in web content management, thrive on identifying content gaps through audits, and love implementing innovative SEO strategies. With Washington, DC's vibrant professional landscape, you'll contribute to high-stakes projects that align with industry best practices and competitor benchmarks. Robert Half specializes in connecting skilled professionals like you with opportunities that advance careers in digital marketing and content strategy.

Key Responsibilities

Core Content Management Duties

• Manage the WordPress CMS, collaborating seamlessly with developers and editors to meet diverse organizational needs and ensure smooth content workflows.
• Conduct thorough content audits to pinpoint gaps, redundancies, and prime opportunities for enhancement, driving continuous site improvement.
• Produce detailed site maps and visualizations that clearly illustrate website structure, navigation, and functionality for stakeholders.
• Train and empower staff on best practices for creating, editing, and publishing website content, fostering a culture of digital excellence.

Technical and Optimization Tasks

• Update HTML, CSS, and JavaScript as required to bolster content presentation and interactive functionality across the site.
• Implement robust SEO strategies, integrating keywords, metadata, and analytics to boost search rankings and user engagement metrics.
• Manage URL redirects, broken links, cookie consent, and other technical elements to maintain site integrity and compliance.
• Serve as the go-to expert for troubleshooting site performance issues, ensuring optimal speed and reliability.

Collaboration and Strategy

• Collaborate with creative, marketing, and technical teams to uphold site standards, brand consistency, and accessibility guidelines.
• Create, edit, publish, and retire diverse content types including text, images, videos, and interactive web assets.
• Track and prioritize requests for website updates and new projects, meeting deadlines through efficient project management.
• Develop and roll out strategies for handling publishing requests, such as dedicated office hours, to streamline operations.
• Evaluate and refine content governance procedures, maintaining comprehensive documentation libraries for team reference.
• Partner with business units to craft compelling landing pages and immersive interactive experiences.
• Coordinate content launches with paid media and social campaigns for maximum impact.
• Monitor competitor sites, industry trends, and emerging innovations to keep strategies ahead of the curve.

Required Qualifications

To succeed as a Web Content Manager through Robert Half, candidates should demonstrate proven expertise in WordPress CMS, hands-on experience with SEO optimization, and strong technical skills in HTML/CSS/JavaScript. A track record of conducting content audits, developing site maps, and training teams on content best practices is essential. Familiarity with content governance, URL management, and analytics tools is required, alongside the ability to collaborate across departments. Excellent communication skills, attention to detail, and a passion for digital strategy in a fast-paced Washington, DC environment will set you apart. Bachelor's degree in Marketing, Communications, or related field preferred; 5+ years of relevant experience mandatory.

Why Join Us

Partner with Robert Half for unparalleled career support in the competitive Washington, DC job market. Enjoy competitive compensation at $74,114 USD annually, plus comprehensive benefits, professional development, and exposure to global clients. This role offers growth in SEO, web content management, and strategic collaboration, positioning you for long-term success in digital innovation. Apply now through Robert Half to transform websites and careers!