Sales Development Representative at Canonical in London, UK

About Canonical

Canonical is the global software company behind Ubuntu, the world's fastest-growing Linux distribution and the number one operating system in the cloud. We deliver open-source enterprise solutions for cloud computing, developer tools, IoT, and AI technologies. Our partnerships with industry giants like Google, Amazon, IBM, and Microsoft empower companies to become more agile, productive, and innovative. From AI and blockchain to advanced robotics and self-driving cars, Ubuntu is the preferred development platform driving customer success worldwide.

As a remote-first company, Canonical offers flexibility while maintaining high-performance teams across the globe. Our commitment to open source principles fosters a collaborative, innovative culture where employees contribute to cutting-edge technologies that power modern enterprises.

Role Overview

The Sales Development Representative (SDR) role at Canonical is your gateway to a world-class technology sales career. We pride ourselves on having the best sales academy in the tech industry, selecting only the most ambitious and exceptional talent. Based in our London, UK office, you'll collaborate with regional sales and marketing teams to uncover customer projects that align perfectly with our product lines. If you're organized, persistent, charismatic, hard-working, and passionate about technology's business impact, this role will propel your career forward.

Watch our SDR team share their experiences here to get a real sense of the dynamic, high-impact environment.

Key Responsibilities

Daily Sales Activities

Your day will be action-packed: handling inbound customer inquiries across email, phone, and chat; executing targeted outbound sales and marketing campaigns; and researching prospective customers to identify opportunities. You'll generate a multi-million pound pipeline by mapping accounts, nurturing leads, and spotting market trends.

Global Engagement

Travel worldwide to events and conferences, where you'll present at booths, drive face-to-face marketing, and create sales opportunities. Collaborate with marketing on campaigns, liaise with new and existing customers to set up meetings, and work across teams with senior stakeholders to deliver results.

Process Improvement

Help define team processes and policies while accurately creating, updating, and maintaining leads on global opportunities. Your contributions will directly impact Canonical's growth in diverse industries and geographies.

Qualifications & Requirements

We seek top performers with excellent academic results from school and university, demonstrating discipline and intellectual curiosity. A genuine passion for business and technology is essential—you'll thrive if you're excited by how open-source solutions like Ubuntu transform enterprises.

Key traits include being organized to manage high-volume leads, persistent in outbound efforts, charismatic in customer interactions, and relentlessly hard-working. Prior tech interest or sales experience is a plus, but our academy provides comprehensive training for motivated newcomers.

Benefits & Perks

Joining Canonical means access to exceptional perks tailored for high achievers. Enjoy competitive compensation in London's tech sector, global travel to premier industry events, and collaboration with world-class partners. Our remote-first culture offers flexibility, while the London office provides a vibrant hub for team synergy.

• Comprehensive training in the best tech sales academy
• Frequent international travel and conference opportunities
• Work on cutting-edge projects in AI, IoT, cloud, and more
• Profitable, growing company with job security
• Modern office in London with remote flexibility

Career Growth

Canonical's SDR program is designed for rapid advancement. Top performers progress to Account Executives, Sales Managers, or specialized roles in partnerships and enterprise sales. Many alumni lead global teams or contribute to strategic initiatives. With our focus on internal promotion and skill-building, your ambition will be rewarded with clear paths to leadership in open-source tech sales.

Why Join Canonical

Choose Canonical for a career at the forefront of open source innovation. Ubuntu powers the cloud infrastructure of tomorrow, and you'll play a pivotal role in bringing it to enterprises worldwide. Our profitable business model ensures stability, while our remote-first, diverse culture supports work-life balance and professional growth. Be part of a team that's shaping AI, robotics, and cloud computing—apply today to spread the good name of Canonical.

Role FAQs

Is this role remote or office-based?

This is an office-based role in London, UK, within our remote-first company culture, offering flexibility and global collaboration.

What salary can I expect?

Competitive salary estimated at £45,000–£66,000 annually, based on London tech sector rates for SDR roles, with strong uncapped commission potential.

Do I need prior sales experience?

No—our academy trains ambitious graduates. Passion for tech and strong academics are key.

How much travel is involved?

Significant global travel to conferences and events, presenting opportunities for networking and growth.

What makes Canonical's SDR program unique?

It's the top tech sales academy, focusing on Ubuntu and open-source enterprise solutions with real revenue impact.