About Canonical

Canonical is a global software company renowned for publishing Ubuntu, the fastest-growing Linux distribution and the number one operating system in the cloud. We deliver open-source enterprise solutions for cloud computing, developer tools, IoT, and AI technologies. In partnership with industry giants like Google, Amazon, IBM, and Microsoft, Canonical empowers companies to become more agile, productive, and quicker to adopt cutting-edge technologies. Our customer successes span AI, Blockchain, IoT, advanced robotics, and self-driving cars, where Ubuntu serves as the preferred development platform. As a remote-first company, Canonical fosters a diverse, global team united by a passion for open source and innovation.

Role Overview

The Sales Development Representative (SDR) role at Canonical is your gateway to a thriving career in technology sales. We pride ourselves on having the best technology sales academy in the market, selecting only exceptional, ambitious candidates. This home-based position in the Americas offers you the chance to collaborate with regional sales and marketing teams, identify customer projects that align with our product lines, and spread Canonical's influence across industries and geographies. If you're organized, persistent, charismatic, hard-working, and fascinated by technology's business impact, this role will propel your professional growth in a profitable, expanding company.

Watch Our SDR Team

Discover what it's like from those living it daily by watching our SDR team discuss their role at Canonical here.

Key Responsibilities

As an SDR, your days will be dynamic and impactful, blending inbound and outbound efforts to build Canonical's sales pipeline:

• Handle inbound customer inquiries across email, phone, and chat to qualify leads efficiently.
• Execute outbound sales and marketing campaigns to engage prospects proactively.
• Travel to events and conferences worldwide, presenting at booths and creating face-to-face marketing and sales opportunities.
• Collaborate with multiple teams and senior stakeholders to drive measurable results.
• Work directly with marketing on high-impact campaigns.
• Research prospective customers to uncover needs and opportunities.
• Generate a multi-million pound pipeline through persistent outreach.
• Identify prospects and emerging market trends in tech sectors.
• Help define team processes and policies for scalable growth.
• Liaise with new and existing customers, setting up meetings and mapping accounts for new opportunities.
• Accurately create, update, maintain, and nurture leads on global opportunities.

Qualifications & Requirements

We seek top talent with a strong foundation and drive:

• Excellent academic results at school and university, demonstrating discipline and intellectual capability.
• Passion for business and technology, with curiosity about how open-source solutions like Ubuntu transform industries.
• Organized and persistent approach to sales development.
• Charismatic communication skills for engaging prospects and stakeholders.
• Hard-working ethic suited to a high-performance, remote environment.
• Interest in tech's business implications, from cloud to AI and IoT.

No prior sales experience is required—our academy provides world-class training—but enthusiasm for tech sales is essential.

Benefits & Perks

Joining Canonical means accessing unparalleled perks in a remote-first culture:

• Competitive salary estimated at $80,000-$120,000 USD annually, reflecting tech sector rates in the Americas.
• Training in the premier technology sales academy with clear paths to Account Executive roles.
• Global travel opportunities to industry events and conferences.
• Collaborative work with partnerships like Google, Amazon, IBM, and Microsoft.
• Flexible, home-based work supporting work-life balance.
• Comprehensive health benefits, professional development stipends, and equity in a growing company.
• Remote-first policy enabling talent from anywhere in the Americas.

Career Growth

Canonical invests heavily in SDRs, viewing this as the launchpad for sales leadership. High performers advance quickly to Account Executives, managing million-pound deals, or specialize in emerging areas like AI and IoT sales. Our track record shows SDRs achieving promotions within 12-18 months, with mentorship from seasoned leaders. In a profitable company growing at scale, your contributions directly impact Ubuntu's dominance in cloud and open source.

Why Join Canonical

Canonical stands out for its remote-first culture, commitment to open source, and role in shaping the future of technology. Work on Ubuntu, the backbone of cloud infrastructure worldwide, while enjoying autonomy, global impact, and a supportive team. We're not just a job—we're a movement advancing open-source innovation across AI, robotics, and beyond. Join a profitable company where your sales prowess fuels real-world transformations.

Role FAQs

Q: Is sales experience required?
A: No, our academy trains exceptional candidates from diverse backgrounds.

Q: What does a typical day look like?
A: A mix of inbound responses, outbound prospecting, team collaboration, and pipeline management, with occasional travel.

Q: Is the role fully remote?
A: Yes, home-based in the Americas with global team interaction.

Q: What's the sales target?
A: Focus on generating a multi-million pound pipeline through quality leads.

Q: How does Canonical support career growth?
A: Through structured training, mentorship, and fast-track promotions in our sales organization.