About Canonical

Canonical is a global software company and the publishers of Ubuntu, the fastest-growing Linux distribution and the number one operating system in the cloud. We deliver enterprise open source solutions for cloud, developers, IoT, and AI. In partnership with industry leaders like Google, Amazon, IBM, and Microsoft, Canonical helps enterprises become more agile, productive, and adopt cutting-edge technologies faster. Our customer success stories span AI, Blockchain, advanced IoT, robotics, and autonomous vehicles, where Ubuntu serves as the preferred development platform.

Founded on open source principles, Canonical champions a remote-first culture that attracts top global talent. With a profitable and growing business, we foster an environment where innovation thrives and employees contribute to shaping the future of technology.

Role Overview

The Sales Development Representative (SDR) role at Canonical is an entry point into one of the best technology sales academies in the market. This home-based position in EMEA offers ambitious candidates the chance to collaborate with regional sales and marketing teams. Your primary goal is to identify customer projects matching our product lines and promote Canonical's reputation across diverse industries and geographies.

If you're organized, persistent, charismatic, hardworking, and passionate about technology's business implications, this role will suit you perfectly. You'll enjoy global travel, high-impact campaigns, and the opportunity to build a multi-million sales pipeline.

Key Responsibilities

Daily Operations

• Manage inbound customer inquiries through email, phone, and chat to qualify leads efficiently.
• Execute outbound sales and marketing campaigns to generate new opportunities.
• Travel worldwide to events and conferences, presenting at booths and driving face-to-face sales.

Strategic Contributions

• Collaborate across sales, marketing, and high-level stakeholders to deliver results.
• Research prospects, identify market trends, and generate substantial sales pipelines.
• Serve as a liaison for new and existing clients, organizing meetings and mapping accounts for opportunities.
• Create, update, and nurture leads in global opportunities with precision.
• Help define team processes and policies for scalable growth.

Qualifications & Requirements

We seek exceptional candidates with:

• Excellent academic results from school and university, demonstrating discipline and capability.
• Genuine passion for business and technology, with curiosity about open source innovations like Ubuntu.
• Commitment to learning and continuous improvement—curious, flexible, and scientific in approach.
• Creative problem-solving skills and strong cross-team collaboration.
• Superior verbal and written communication abilities.
• Results-driven attitude with persistence, perseverance, and a competitive spirit.

No prior sales experience is required; we provide world-class training in our sales academy.

Benefits & Perks

Canonical offers a competitive compensation philosophy ensuring global equity. Your base salary reflects location, experience, skills, and knowledge, with eligibility for annual bonuses and sales incentives based on revenue or utilization.

• $2000 annual personal learning and development budget.
• Annual compensation reviews.
• Recognition rewards for outstanding performance.
• Generous annual leave and parental leave.
• Employee Assistance Program for wellbeing support.
• Travel opportunities to new locations for team 'sprints' and Priority Pass for long-distance business events.

Additional location-specific benefits may apply.

Career Growth

Canonical invests heavily in employee development. As an SDR, you'll gain hands-on experience in tech sales, working with enterprise clients on transformative projects. Our academy-style training propels high performers into Account Executive roles, management, or specialized positions in cloud, IoT, or AI sales. With annual reviews and a $2000 learning budget, your growth is supported every step of the way in our remote-first environment.

Why Join Canonical

Join a profitable, growing company at the forefront of open source. Work on Ubuntu, the platform powering the world's most innovative technologies. Enjoy a remote-first culture with global collaboration, travel perks, and equity-focused compensation. Canonical is an equal opportunity employer valuing diversity—your unique background strengthens our team and products. Be part of a workplace free from discrimination, driving real impact in cloud, AI, and beyond.

Role FAQs

Is this role remote?

Yes, fully home-based in EMEA with travel to global events.

What salary can I expect?

Competitive base with bonuses; estimates range 45,000-85,000 EUR based on experience and location.

Do I need sales experience?

No—our training academy builds top tech salespeople from ambitious talent.

What makes Canonical's culture unique?

Remote-first, open source driven, with sprints, global travel, and a focus on continuous learning.

How does Canonical support diversity?

We provide fair consideration to all applicants, fostering diverse perspectives for better products and workplaces.