About Canonical

Canonical is a global software company powering Ubuntu, the world's fastest-growing Linux distribution and leading operating system in the cloud. We deliver open-source enterprise solutions for cloud computing, development, IoT, and AI. Partnering with giants like Google, Amazon, IBM, and Microsoft, Canonical helps businesses become more agile, productive, and innovative in adopting cutting-edge technologies.

Our customers achieve breakthroughs in AI, blockchain, IoT, advanced robotics, and autonomous vehicles, with Ubuntu as the preferred development platform. As a profitable, growing company, Canonical champions open source and remote-first culture, enabling talented professionals worldwide to contribute from anywhere.

Role Overview

The Sales Development Representative (SDR) role at Canonical, specifically for German speakers, is an entry point into one of the best technology sales academies in the market. This home-based position in EMEA offers ambitious candidates the chance to thrive in a high-impact environment. You'll collaborate with regional sales and marketing teams to identify customer projects matching our product lines, while building Canonical's reputation across industries.

If you're organized, tenacious, charismatic, hardworking, and passionate about technology's business impact, this role will energize you. Generate million-dollar pipelines, engage stakeholders, and contribute to team processes in a fully remote setup that emphasizes results over location.

Key Responsibilities

Daily Operations

• Process inbound leads from email, phone, and chat to qualify opportunities.
• Launch outbound sales and marketing campaigns to uncover new prospects.
• Research target accounts, identify trends, and nurture relationships with new and existing customers.

Global Engagement

• Travel to worldwide events and conferences, delivering booth presentations and fostering personal connections.
• Partner directly with marketing on campaigns and cross-team stakeholders for optimal results.
• Set up and attend meetings, actively qualifying leads into the global sales pipeline.

Strategic Impact

• Build pipelines worth millions by defining processes and guidelines for the SDR team.
• Spot market trends and evangelize Canonical's solutions in cloud, IoT, AI, and beyond.

Qualifications & Requirements

Canonical seeks top performers with a drive to excel. Key qualifications include:

• Academic Excellence: Superior school and university records demonstrating discipline and intellect.
• Passion for Tech & Business: Genuine interest in how technology transforms enterprises.
• Growth Mindset: Commitment to lifelong learning, curiosity, flexibility, and a scientific approach to improvement.
• Soft Skills: Exceptional oral and written communication, creativity in problem-solving, and cross-team collaboration.
• Drive: Results-focused with an overachiever mentality, persistence, and stamina.

Fluency in German is essential for this role, enabling effective engagement with EMEA markets.

Benefits & Perks

Canonical offers competitive, location-fair compensation with bonuses and sales incentives tied to performance. Beyond base pay, enjoy:

• $2,000 USD annual learning budget for personal development courses, certifications, or conferences.
• Annual salary reviews to ensure market alignment.
• Recognition bonuses celebrating outstanding contributions.
• Generous annual leave and parental leave policies.
• Employee Assistance Program for wellbeing support.
• Travel perks including Priority Pass, upgrades for company events, and opportunities to join global 'sprints' with colleagues.

Our remote-first culture provides flexibility, backed by a commitment to equity across our global workforce.

Career Growth

Canonical's SDR program is designed as a launchpad for sales careers. High performers advance quickly to Account Executives, Solutions Engineers, or leadership roles. With mentorship from top sales leaders, hands-on experience in open-source tech sales, and a focus on continuous improvement, you'll gain skills transferable to any tech giant. Many alumni drive multimillion-dollar deals and shape Canonical's global expansion.

Why Join Canonical

Work on Ubuntu, the backbone of cloud infrastructure worldwide, in a profitable company that's 100% open source. Our remote-first model eliminates commutes, fostering work-life balance while enabling global impact. Be part of innovations in AI, IoT, and robotics that power the future. Canonical values diversity, offering an inclusive environment where your background strengthens our products and culture.

Join a team that's passionate, ambitious, and fun—watch our SDRs share their experience here.

Role FAQs

Is this role fully remote?

Yes, it's home-based anywhere in EMEA with occasional travel to events.

What salary can I expect?

Base pay varies by location and experience, plus commissions and bonuses. EMEA tech SDR roles typically range 50-85K EUR equivalent annually.

Do I need sales experience?

No prior experience required—strong academics, drive, and German fluency are key. We'll train you in our sales academy.

How does Canonical support learning?

Every employee gets $2,000/year for development, plus internal training and global exposure.

Is Canonical an equal opportunity employer?

Absolutely. We promote a discrimination-free workplace valuing diverse experiences and perspectives.