About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, and in North Africa, it stands as a leading name enjoyed by consumers daily. Our robust portfolio includes beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY, tailored to local tastes and preferences. With a strong emphasis on local sourcing, production, and distribution, PepsiCo bolsters local economies and forges close partnerships with communities across the region.

Our guiding vision aligns with the global ambition to be the Leader in Beverages and Convenient Foods through Winning with PepsiCo Positive (pep+). This strategic transformation places people and the planet at the core of our operations, driving sustainable growth. In North Africa, initiatives focus on responsible sourcing, waste reduction, water conservation, empowering local talent, boosting employment, and supporting agriculture through farmer and supplier partnerships.

Role Overview

The Sales District Leader Designate position at PepsiCo in Alexandria, Egypt, is a dynamic leadership role perfect for ambitious sales professionals in the FMCG sector. As a key player in our Sales & Distribution (S&D) team, you will implement territory plans, drive team execution, and achieve critical volume targets. This role demands strong field sales experience, coaching skills, and a passion for exceeding KPIs in a competitive market.

Reporting to senior sales leadership, you will manage retail customer targets, distribution strategies, and incentives like loyalty programs and discounts. With PepsiCo's commitment to innovation and sustainability, you'll contribute to superior trade representation and market share growth while fostering team development.

Key Responsibilities

Achieving Sales Volume and Targets

Develop and execute territory S&D plans to meet company objectives, setting monthly retail customer targets by category and SKU. Ensure delivery of incentives including loyalty programs, discounts, and coupons to drive performance.

Optimizing Trade Coverage and Distribution

Regularly review trade coverage plans using refreshed market data to maximize outlet visits efficiently. Strengthen account relationships to enhance brand availability aligned with market needs by outlet type.

Team Coaching and Development

Build a high-performing S&D team through on-the-job coaching, feedback, and off-the-job training per WEC guidelines. Maintain EDGE execution standards, product range availability, and superior competitive representation. Support Health & Safety program implementation.

Market Management and KPIs

Manage market demand for optimal stock and product freshness. Activate non-active and zero-sales customers to explore new opportunities. Oversee credit management for utilization, circulation, and collection. Track territory productivity, distribution, and discipline KPIs via GTM dashboard, including DC/Unit volume, revenue, market share, cooler penetration, SKU distribution, route efficiencies, and more.

Qualifications & Requirements

To succeed as Sales District Leader Designate, candidates need a Bachelor’s Degree in any relevant discipline and 1-4 years of sales experience in FMCG, ideally in a field sales role. Proficiency in English is essential for communication and reporting. A valid Private Driving License is mandatory due to the field-intensive nature of the position.

Ideal candidates thrive in fast-paced environments, possess strong analytical skills for KPI tracking, and demonstrate leadership in coaching teams to outperform competitors.

Benefits & Perks

Joining PepsiCo means accessing a supportive, inclusive culture where diversity drives innovation. Enjoy working with globally recognized brands while contributing to regional sustainability efforts. Benefits include comprehensive training programs, opportunities for local community impact, and a commitment to employee well-being through pep+ initiatives.

As an equal opportunity employer, PepsiCo ensures a fair workplace regardless of age, gender, religion, disability, or other characteristics, fostering shared growth for a healthier future.

Career Growth

PepsiCo invests in talent development, offering structured coaching, mentoring, and WEC training to propel your career. From Sales District Leader Designate, advance to higher sales management roles, leveraging our global network and regional focus. Our dynamic teams embrace collaboration to solve challenges and innovate, providing clear paths for promotion in North Africa's growing market.

Why Join Us

Be part of PepsiCo's transformative journey in North Africa, where your sales expertise directly impacts market leadership and community prosperity. Lead with purpose in a company prioritizing sustainability, inclusion, and excellence. In Alexandria, Egypt, seize this opportunity to drive results, develop teams, and build a rewarding career with one of the world's most iconic brands.

Role FAQs

What experience is required for this role?

1-4 years in FMCG sales, preferably field-based, plus a Bachelor’s Degree and driving license.

Is English proficiency necessary?

Yes, good English is required for effective communication and reporting.

What are the key KPIs for success?

Volume targets, distribution, market share, route efficiencies, and GTM dashboard metrics.

How does PepsiCo support career development?

Through on-the-job coaching, WEC training, and pep+ initiatives for sustainable growth.

Is this a full-time position?

Yes, full-time role focused on field sales leadership in Alexandria.