About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, with a strong foothold in North Africa. Our iconic brands, including PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY, delight consumers daily. In Egypt and across the region, we prioritize local sourcing, production, and distribution, fueling local economies and forging deep community partnerships. Our vision, PepsiCo Positive (pep+), drives sustainable growth by placing people and the planet at the core of our operations. From responsible sourcing and waste reduction to water conservation, our initiatives in North Africa empower local talent, boost employment, and support agriculture through vital farmer and supplier collaborations.

Role Overview

The Sales District Leader Designate position at PepsiCo in Giza, Egypt, is your gateway to leading sales excellence in the fast-paced FMCG sector. As a key player in our Sales & Distribution (S&D) team, you will spearhead territory strategies to smash volume targets, optimize distribution, and elevate brand presence. This full-time role demands a blend of strategic planning, hands-on coaching, and market savvy, offering immense potential for growth within PepsiCo's dynamic North African operations. Ideal for ambitious sales professionals with 1-4 years of FMCG experience, this position ensures you're at the forefront of innovation and sustainability in beverages and snacks.

Key Responsibilities

In this role, you'll drive PepsiCo's market leadership through targeted execution. Key duties include implementing comprehensive territory S&D plans to hit company objectives and volume targets. You'll set monthly retail customer goals by category and SKU, delivering incentives like loyalty programs, discounts, and coupons. Regularly review trade coverage using refreshed market data to maximize outlet visits and efficiency. Enhance account relationships to boost brand availability across outlet types, while coaching your S&D team via on-the-job feedback and WEC-aligned training for superior trade representation.

Performance and KPIs

Track critical metrics such as DC/Unit volume (DSD/ISD/Pre-Sell), revenue, channel CTS targets per AOP, market share, cooler penetration, SKU distribution, route efficiencies, and handheld automation KPIs. Ensure territory productivity, discipline, and GTM dashboard compliance, including D&A and revenue management. Manage market demand for optimal stock and freshness, activate non-active customers, and oversee credit utilization, circulation, and collection. Assist in Health & Safety program implementation to maintain a safe field environment.

Qualifications & Requirements

To thrive as Sales District Leader Designate, candidates need a Bachelor’s Degree in any relevant discipline and 1-4 years of sales experience in FMCG, ideally in field roles. Proficiency in English is essential for effective communication, and a valid Private Driving License is mandatory for territory mobility. Success hinges on your ability to analyze data, coach teams, and execute with precision in a competitive market.

Benefits & Perks

PepsiCo offers a rewarding package for this role, including a competitive estimated salary range of $12,000 - $22,000 USD annually, reflecting Food & Beverage sector rates in Egypt with a buffer for top talent. Enjoy performance-based incentives, comprehensive training via WEC programs, and a supportive culture emphasizing diversity, equality, and inclusion. Benefit from Health & Safety initiatives, opportunities to contribute to pep+ sustainability efforts, and perks like team collaboration events. As an equal opportunity employer, we ensure a welcoming workplace regardless of age, gender, religion, or disability.

Career Growth

At PepsiCo, your career trajectory soars with structured development. This designate role paves the way to full Sales District Leader and beyond, with mentorship, off-the-job training, and exposure to regional strategies. Our commitment to empowering local talent means rapid advancement for high performers, from territory management to broader sales leadership in North Africa. Join a company that invests in your skills, fostering innovation and shared success.

Why Join Us

Choosing PepsiCo means aligning with a leader in sustainable convenient foods and beverages. In Giza, Egypt, you'll impact local communities through job creation, agricultural partnerships, and eco-friendly practices. Our inclusive culture values every voice, driving collaborative solutions to market challenges. With beloved brands and a pep+ vision, you'll contribute to a healthier future while building a fulfilling career. Stand out in FMCG sales and be part of PepsiCo's transformative journey in North Africa.

Role FAQs

What experience is required for Sales District Leader Designate?

1-4 years in FMCG sales, preferably field roles, plus a Bachelor’s Degree and driving license.

Is English proficiency necessary?

Yes, good English is required for team coordination and reporting.

What are the key KPIs for this role?

Volume targets, market share, distribution, route efficiencies, and GTM dashboard metrics.

How does PepsiCo support career development?

Through WEC training, coaching, and pep+ initiatives for sustainable growth.

Is this a full-time position?

Yes, full-time role based in Giza, Egypt.