About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, with a strong presence in North Africa where our iconic brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY delight consumers every day. In Egypt, we emphasize local sourcing, production, and distribution, fueling local economies and forging deep partnerships with communities. Our vision, PepsiCo Positive (pep+), drives sustainable growth by prioritizing people and the planet. This includes responsible sourcing, waste reduction, water conservation, and empowering local agriculture through farmer partnerships. At PepsiCo, we foster dynamic teams that embrace diversity and collaboration to innovate and solve regional challenges, creating a healthier, more sustainable future.

Role Overview

The Sales District Leader Designate position at PepsiCo in Sharkeya, Egypt, is your gateway to leadership in the fast-paced FMCG sector. As a key player in our sales and distribution (S&D) operations, you will implement territory plans, drive team execution, and achieve ambitious volume targets. This full-time role demands strategic planning, hands-on coaching, and market mastery to ensure superior trade representation and market share growth. With PepsiCo's robust portfolio and commitment to excellence, you'll contribute to our leadership in beverages and convenient foods while advancing your career in a supportive, inclusive environment.

Key Responsibilities

Achieving Sales Volume and Targets

Develop and execute territory S&D plans to meet company objectives, delivering volume targets across DC/Unit metrics (DSD/ISD/Pre-Sell). Set monthly retail customer targets by category and SKU, ensuring incentives like loyalty programs, discounts, and coupons are effectively deployed. Track and achieve channel CTS targets as per the Annual Operating Plan (AOP), including revenue and market share KPIs.

Optimizing Trade Coverage and Distribution

Regularly review and update trade coverage plans using refreshed market data to maximize outlet visits and coverage efficiency. Enhance account relationships to boost brand availability by outlet type, focusing on cooler penetration, SKU distribution, and route efficiencies. Monitor handheld and automation KPIs, successful calls, drop size, and GTM dashboard metrics for peak performance.

Team Coaching and Development

Build a high-performing S&D team through on-the-job coaching, feedback, and off-the-job training. Ensure EDGE execution standards and call implementation steps are met, maintaining superior product range availability. Assist in mentoring on Health & Safety programs and drive territory productivity, distribution, and discipline KPIs.

Market Expansion and Operational Excellence

Manage market demand for optimal stock levels and product freshness. Activate non-active and zero-sales customers to uncover new opportunities. Oversee credit management processes for utilization, circulation, and collection, while tracking route KPIs and revenue management scorecards.

Qualifications & Requirements

To succeed as Sales District Leader Designate, candidates need a Bachelor’s Degree in any relevant discipline and 1-4 years of sales experience in FMCG, ideally in a field role. Proficiency in English is essential for communication and reporting. A valid Private Driving License is mandatory, given the territory-based nature of the position. Strong analytical skills, leadership potential, and a passion for sales excellence will set you apart in this competitive landscape.

Benefits & Perks

PepsiCo offers a rewarding package for the Sales District Leader Designate role, including a competitive estimated salary range of $12,000 - $22,000 USD annually (based on Egypt FMCG sector rates with buffer). Enjoy performance-based incentives, comprehensive training programs, and health & safety support. Our inclusive culture promotes diversity, equality, and human rights, ensuring every employee feels valued. Additional perks include opportunities to engage in sustainability initiatives and community impact programs, fostering work-life balance in a collaborative environment.

Career Growth

At PepsiCo, career progression is a reality. Starting as Sales District Leader Designate, you'll gain hands-on experience in sales leadership, paving the way for roles like District Leader, Regional Sales Manager, or higher. Our commitment to empowering local talent includes structured coaching, mentoring, and development programs. With global exposure and regional impact, you'll build a robust career in FMCG, supported by PepsiCo's dynamic culture and pep+ transformation.

Why Join Us

Join PepsiCo in Sharkeya for more than a job—it's a chance to lead, innovate, and make a difference. Be part of a company that drives sustainable growth, supports local communities, and champions inclusion. With beloved brands and cutting-edge strategies, you'll thrive in a premium workplace that values your contributions and fuels your ambitions. PepsiCo's North Africa operations offer stability, excitement, and endless potential in the food and beverage industry.

Role FAQs

What experience is required for this role?

1-4 years in FMCG sales, preferably field-based, plus a Bachelor’s Degree and driving license.

Is English proficiency necessary?

Yes, good English is required for effective communication and reporting.

What are the key KPIs for success?

Volume targets, market share, distribution KPIs, team productivity, and GTM execution scores.

How does PepsiCo support career development?

Through coaching, training, mentoring, and clear paths to leadership roles.

Is this a full-time position?

Yes, full-time role based in Sharkeya, Egypt.