About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with a strong presence in North Africa, including Egypt. Our iconic brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY are household favorites, enjoyed daily by millions. In Egypt, PepsiCo emphasizes local sourcing, production, and distribution, bolstering local economies and forging deep community ties. Our vision, PepsiCo Positive (pep+), drives sustainable growth by prioritizing people and the planet through responsible sourcing, waste reduction, and water conservation initiatives.

In North Africa, we empower local talent, create jobs, and partner with farmers and suppliers to support agriculture. Our inclusive culture celebrates diversity, fostering collaboration to innovate products that resonate with local tastes. As an equal opportunity employer, PepsiCo champions diversity, equality, and human rights, creating a welcoming workplace for all, regardless of background.

Role Overview

The Sales District Leader Designate role in Sharkeya, Egypt, is a pivotal position for driving PepsiCo's sales excellence in the FMCG sector. Reporting to regional sales leadership, you'll lead a sales and distribution (S&D) team to execute territory plans, hit volume targets, and maximize market share. This full-time role demands hands-on leadership, strategic planning, and a passion for outperforming competitors in a dynamic market.

Ideal for ambitious professionals with 1-4 years of FMCG sales experience, this position offers a platform to develop superior trade representation, coach high-performing teams, and contribute to PepsiCo's sustainable growth in Egypt.

Key Responsibilities

Achieving Sales Volume and Targets

Implement comprehensive territory S&D plans to deliver company objectives. Set monthly retail customer targets by category and SKU, ensuring execution of incentives like loyalty programs, discounts, and coupons. Drive DC/Unit volume, revenue, and channel CTS targets as per the Annual Operating Plan (AOP).

Optimizing Trade Coverage and Distribution

Regularly review trade coverage using refreshed market data to maximize outlet visits and coverage efficiency. Enhance account relationships to boost brand availability across outlet types, tracking KPIs like cooler penetration, SKU distribution, route efficiencies, and automation metrics.

Team Coaching and Development

Build a high-performing S&D team through on-the-job coaching, feedback, and off-the-job training aligned with World Excellence Center (WEC) guidelines. Ensure EDGE execution standards, superior trade representation, and implementation of Health & Safety programs.

Market Expansion and Operations

Manage market demand for optimal stock levels and product freshness. Activate non-active and zero-sales customers to uncover new opportunities. Oversee credit management processes for utilization, circulation, and collection. Track GTM dashboard KPIs, including productivity initiatives, successful calls, drop size, and revenue management.

Qualifications & Requirements

To succeed as Sales District Leader Designate, candidates need:

• Bachelor’s Degree in any relevant discipline.
• 1-4 years of sales experience in Fast-Moving Consumer Goods (FMCG), ideally in field sales roles.
• Good command of English language.
• Valid Private Driving License (essential for territory coverage).

Strong analytical skills, leadership potential, and a results-driven mindset are key to thriving in this role.

Benefits & Perks

Joining PepsiCo means accessing a competitive package tailored to Egypt's market:

• Estimated salary range of $12,000 - $22,000 USD yearly, based on FMCG sector rates with a buffer for top talent.
• Comprehensive health and safety programs.
• Training and development via WEC programs.
• Inclusive workplace with diversity initiatives.
• Opportunities to impact local communities through sustainable projects.

Career Growth

PepsiCo invests in your future with structured coaching, mentoring, and global mobility opportunities. Excel in this designate role to advance to full Sales District Leader or higher positions in sales management. Our track record in North Africa shows rapid progression for high performers, with exposure to regional and global strategies.

Why Join Us

Be part of a company transforming the food and beverage landscape in Egypt. Lead sales innovation, contribute to pep+ sustainability goals, and grow in a supportive, diverse environment. PepsiCo offers stability, impact, and rewards for those who deliver results in Sharkeya's competitive market.

Role FAQs

What experience is required?

1-4 years in FMCG sales, preferably field-based, plus a Bachelor’s degree and driving license.

Is English mandatory?

Yes, good English proficiency is required for reporting and training.

What are the key KPIs?

Volume targets, distribution, productivity, route efficiencies, and GTM execution scores.

How does PepsiCo support career development?

Through WEC training, coaching, and pep+ initiatives for sustainable leadership growth.

Is relocation assistance provided?

This role is based in Sharkeya; local candidates preferred, with standard PepsiCo onboarding.