About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with a strong presence in North Africa where our products are enjoyed daily by millions. Our portfolio includes beloved brands such as PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY, tailored to local tastes through strategic local sourcing, production, and distribution. In Egypt, PepsiCo supports local economies by partnering with farmers, suppliers, and communities, driving sustainable growth aligned with our pep+ vision—Winning with PepsiCo Positive. This commitment places people and the planet at the core of our operations, featuring initiatives in responsible sourcing, waste reduction, water conservation, and empowering local talent.

Role Overview

The Sales District Leader Designate (SPV) role at PepsiCo in Qena, Egypt, is a pivotal position for ambitious sales professionals in the fast-moving consumer goods (FMCG) sector. As a key leader in our Sales and Distribution (S&D) team, you will drive territory performance, achieve volume targets, and build superior trade execution. This full-time role offers hands-on leadership experience, coaching opportunities, and direct impact on market share growth. Ideal for those with 1-4 years of FMCG sales experience, it's your chance to advance in a dynamic environment while contributing to PepsiCo's sustainable transformation in North Africa.

Key Responsibilities

In this role, you will spearhead sales execution across your Qena territory, ensuring PepsiCo brands dominate the market. Core duties include implementing comprehensive S&D plans to hit company volume objectives, setting and achieving retail customer targets by category and SKU, and delivering incentives like loyalty programs and discounts. You will regularly analyze market data to refresh trade coverage plans, maximizing outlet visits and distribution efficiency.

Team Leadership and Coaching

Develop a high-performing S&D team through on-the-job coaching, feedback, and WEC-guided training. Ensure EDGE execution standards are met, product availability is optimized, and trade representation outshines competitors. Mentor on health and safety programs while tracking productivity KPIs such as DC/Unit volume, revenue, channel CTS targets, market share, cooler penetration, SKU distribution, and route efficiencies.

Market Expansion and Operations

Manage stock to meet demand and maintain product freshness, explore opportunities with non-active and zero-sales customers, and oversee credit processes for optimal utilization and collection. Report on GTM KPIs, including successful calls, drop size, and revenue management, using integrated tracking tools like the GTM dashboard.

Qualifications & Requirements

To succeed as Sales District Leader Designate (SPV), candidates need a Bachelor’s Degree in any relevant discipline and 1-4 years of sales experience in FMCG, ideally in a field role. Proficiency in English is essential for communication and reporting. A valid Private Driving License is mandatory, given the territory-based nature of the position involving frequent field visits and outlet coverage in Qena.

Benefits & Perks

PepsiCo offers a rewarding package for this role, including competitive compensation estimated at $12,000-$22,000 USD annually (based on Egypt FMCG sector rates with buffer). Enjoy working with globally recognized brands, an inclusive workplace valuing diversity, equality, and human rights, and opportunities for professional growth through structured training. Contribute to impactful sustainability programs while being part of a collaborative team that solves local challenges and drives innovation. Additional perks include community involvement, local economic support, and a focus on work-life balance in a vibrant North African operation.

Career Growth

At PepsiCo, career progression is a reality for top performers. Starting as Sales District Leader Designate, you can advance to higher sales leadership roles, regional management, or cross-functional positions in marketing, supply chain, or sustainability. Our commitment to empowering local talent means access to global training programs, mentoring, and leadership development. Many team members grow into key accounts managers or national sales roles, leveraging PepsiCo's robust pipeline in Egypt and North Africa.

Why Join Us

Join PepsiCo in Qena for a role that combines sales excellence with purpose-driven impact. Be part of a company transforming the beverage and snacks industry through pep+, fostering sustainable growth while enjoying an inclusive culture where every voice matters. In Egypt's dynamic FMCG market, you'll lead teams, hit ambitious targets, and build lasting retailer relationships. With our focus on diversity, community partnerships, and innovation, this is more than a job—it's a launchpad for your career in a premium global brand.

Role FAQs

What experience is required for the Sales District Leader Designate role?

1-4 years in FMCG sales, preferably field-based, plus a Bachelor’s Degree and driving license.

Is English proficiency necessary?

Yes, good English is required for reporting, training, and communication.

What are the key KPIs for this position?

Volume targets, distribution, trade coverage, team productivity, route efficiencies, and GTM reporting.

How does PepsiCo support career development?

Through coaching, WEC training, mentoring, and clear paths to leadership roles.

Is this a field-based role?

Yes, involving territory management, outlet visits, and driving in Qena.