About PepsiCo

PepsiCo is a global powerhouse in the food and beverage industry, with a strong presence in North Africa where our iconic brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS, and CHIPSY delight consumers every day. In Egypt, we emphasize local sourcing, production, and distribution, fueling local economies and forging deep partnerships with communities. Our vision, PepsiCo Positive (pep+), drives sustainable growth by prioritizing people and the planet. This includes responsible sourcing, waste reduction, water conservation, and empowering local talent through employment and agricultural support. At PepsiCo, we foster a dynamic culture of diversity, collaboration, and innovation, creating an inclusive workplace where every individual thrives. As an equal opportunity employer, we champion diversity, equality, and human rights, building a stronger workforce and brighter future for North African communities.

Role Overview

The Sales District Leader Designate (SPV) role at PepsiCo in Sohag, Egypt, is your gateway to leadership in the fast-paced FMCG sector. This full-time position involves spearheading sales strategies, coaching high-performing teams, and achieving ambitious volume and distribution targets. You'll manage territory execution, optimize retail relationships, and drive key performance indicators (KPIs) like market share, cooler penetration, and route efficiencies. Ideal for ambitious sales professionals with 1-4 years of experience, this role offers hands-on coaching, market expansion opportunities, and alignment with PepsiCo's global standards via WEC guidelines. If you're ready to lead with excellence in Egypt's vibrant food and beverage market, this position at PepsiCo promises impact and growth.

Key Responsibilities

As Sales District Leader Designate (SPV), you'll play a pivotal role in delivering PepsiCo's sales objectives in Sohag. Key duties include:

• Implementing territory Sales & Distribution (S&D) plans to hit volume targets, setting monthly retail customer goals by category and SKU, and executing incentives like loyalty programs, discounts, and coupons.
• Regularly reviewing trade coverage plans using refreshed market data to ensure maximum outlet visits and efficient coverage.
• Managing brand distribution by strengthening account relationships, maximizing availability across outlet types to meet market demands.
• Coaching and developing the S&D team through on-the-job feedback, off-the-job training per WEC guidelines, and ensuring superior EDGE execution standards for retail calls and product availability.
• Assisting in Health & Safety program implementation, managing market demand for optimal stock and freshness, activating non-active customers, and overseeing credit management for utilization, circulation, and collection.
• Tracking territory productivity KPIs via GTM dashboard, including DC/Unit volume, revenue, channel CTS targets, market share, distribution objectives, route efficiencies, successful calls, drop size, and D&A reporting.

Qualifications & Requirements

To succeed as PepsiCo's Sales District Leader Designate (SPV) in Sohag, candidates need:

• A Bachelor’s Degree in any relevant discipline.
• 1-4 years of sales experience in Fast-Moving Consumer Goods (FMCG), with preference for field sales roles.
• Good command of English language skills.
• A valid Private Driving License, essential for territory management.

These qualifications ensure you're equipped to handle dynamic field operations, data-driven decision-making, and team leadership in Egypt's competitive market.

Benefits & Perks

Joining PepsiCo means accessing top-tier benefits tailored for growth and well-being:

• Competitive salary estimated at $12,000-$22,000 USD yearly, based on Food & Beverage sector rates in Egypt with a buffer for performance upside.
• Performance-based incentives, including loyalty programs and bonuses tied to sales targets.
• Comprehensive training through World Excellence Center (WEC) programs and on-the-job coaching.
• Inclusive, diverse workplace with a commitment to equality, human rights, and employee empowerment.
• Opportunities to contribute to sustainability initiatives like pep+, enhancing your professional impact.
• Health & Safety support, career mentoring, and community involvement programs.

Career Growth

PepsiCo invests in your future with structured development paths. Starting as Sales District Leader Designate (SPV), you'll gain expertise in sales leadership, KPI management, and strategic execution. Advance to higher district manager roles, regional leadership, or cross-functional positions in supply chain and marketing. Our WEC training, mentoring, and global mobility programs accelerate your trajectory. In North Africa, local talent drives innovation, with numerous success stories of rapid promotions. Embrace PepsiCo's culture of collaboration and pep+ to unlock limitless potential in the FMCG industry.

Why Join Us

Choose PepsiCo in Sohag for a role that combines purpose, prestige, and performance. Lead beloved brands, impact local communities, and grow within a global leader committed to sustainability. Our focus on diversity ensures you bring your authentic self to a supportive team. With Egypt's booming food and beverage sector, this position offers stability, excitement, and real influence on market share and consumer experiences. PepsiCo isn't just a job—it's a launchpad for sales excellence and lasting legacy.

Role FAQs

What is the estimated salary for this role?

Estimated at $12,000-$22,000 USD per year, based on Egypt FMCG rates with a 5-10% buffer for incentives.

Is a driving license required?

Yes, a Private Driving License is mandatory for territory coverage.

What experience level is needed?

1-4 years in FMCG sales, preferably field roles.

Does PepsiCo offer training?

Yes, extensive on-the-job coaching and WEC training programs.

How does PepsiCo support diversity?

We are an equal opportunity employer, committed to inclusion regardless of age, gender, religion, or disability.

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