About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In Kazakhstan and Central Asia, PepsiCo drives market leadership through efficient sales strategies, robust distribution networks, and a focus on operational excellence. As a Sales Systems and Routes Development Manager in Almaty, you'll play a pivotal role in shaping the future of our Go-To-Market (GTM) initiatives in this dynamic region.

Role Overview

The Sales Systems and Routes Development Manager position at PepsiCo in Almaty, Kazakhstan, is a strategic leadership role focused on transforming sales operations across Central Asia. Reporting to senior sales leadership, you will design and implement cutting-edge GTM strategies, optimize routing and service models, and drive sales efficiency through data-driven insights. This full-time role demands a blend of field sales expertise, analytical prowess, and team management skills to ensure PepsiCo's competitive edge in the FMCG sector. Ideal for seasoned professionals passionate about sales excellence and operational optimization in a fast-paced international environment.

Key Responsibilities

Your day-to-day impact will span multiple critical areas:

• Develop and refine Go-To-Market (GTM) strategies tailored for Central Asian markets, ensuring alignment with regional objectives.
• Design routing models, visit frequencies, and service structures for trade points to maximize sales coverage and efficiency.
• Lead and manage a team of Route Engineers, enforcing discipline in route execution and performance standards.
• Monitor and control key GTM KPIs, sales process effectiveness, and active client base (ACB) management through segmentation and channel strategies.
• Support sales team goal-setting, task execution, and GTM transformation initiatives in collaboration with stakeholders.
• Prepare EST budgets, optimize team sizing and costs, and manage P&L for distributors while identifying efficiency gains.
• Develop field execution evaluation forms across channels like Traditional Trade, On-Trade, and 3rd Party Distribution.
• Facilitate communication, training, and tool optimization with cross-functional teams.

Driving Sales Transformation

A core focus is leading GTM transformations, from concept development to implementation, ensuring measurable outcomes like cost savings and revenue growth. You'll collaborate with leadership to pilot new concepts and scale successful ones region-wide.

Qualifications & Requirements

To succeed in this role, candidates must bring:

• A higher education degree in business, economics, or a related field.
• 3-4 years of experience managing direct sales teams.
• Minimum 2 years in FMCG field sales roles such as sales representative, merchandiser, or supervisor.
• 5+ years in sales support functions including Sales Excellence, Business Development, Reporting, or SFA support.
• Deep understanding of FMCG sales operations, including field execution, routes, visits, and standards.
• Strong analytical skills for handling large datasets, sales planning, and statistical methods; proficiency in analytical tools is a plus.
• Experience conducting in-person and online trainings for field teams.
• Excellent communication and stakeholder management skills with structured thinking and attention to detail.

Preferred Expertise

Practical knowledge of end-to-end sales processes, GTM elements, and factors influencing efficiency will set you apart. FMCG veterans with Central Asia experience are highly encouraged to apply.

Benefits & Perks

PepsiCo offers a premium compensation package designed for long-term success:

• Competitive and stable salary with annual reviews based on performance.
• Official employment in line with Kazakhstan's Labor Code (TK RK).
• Comprehensive social package: voluntary medical insurance (DMS), life insurance, and mobile communication compensation.
• Robust corporate learning: internal/external trainings, qualification programs.
• Modern office in Almaty with opportunities for hybrid flexibility.

Career Growth

At PepsiCo, your career trajectory is limitless. This role opens doors to regional and international opportunities within sales, operations, and leadership tracks. With structured development programs, mentorship, and exposure to global best practices, high performers advance rapidly—many progressing to director-level roles or cross-functional positions across PepsiCo's vast network.

Why Join Us

Join PepsiCo in Almaty to be part of a world-class team shaping the FMCG landscape in Central Asia. Work with cutting-edge tools, influence multi-million-dollar strategies, and thrive in a culture valuing innovation, integrity, and inclusion. PepsiCo's commitment to sustainability and employee well-being ensures you're investing in a future-proof career. Almaty offers a vibrant lifestyle with stunning mountains, rich culture, and economic growth—perfect for ambitious professionals.

Role FAQs

What is the work schedule?

Full-time role with standard business hours, occasional field visits, and flexibility for high performance.

Is relocation support available?

For exceptional candidates, discuss relocation assistance during interviews.

What tools does PepsiCo use?

Advanced SFA systems, analytics platforms, and GTM software for route planning and KPI tracking.

How does PepsiCo support professional development?

Through tailored trainings, leadership programs, and global mobility opportunities.

Ready to elevate PepsiCo's sales excellence? Apply now and transform routes to revenue in Almaty!