Resume and JobRESUME AND JOB
Salesforce logo

Field Marketing Senior Lead

Salesforce

Field Marketing Senior Lead

Salesforce logo

Salesforce

full-time

Posted: October 31, 2025

Number of Vacancies: 1

Job Description

Description About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.We’re seeking a passionate and strategic marketer to lead Field Marketing for the Financial Services Commercial business—a key pillar of one of the largest industries at Salesforce. This role will focus on the AMER business aligning closely with sales leaders and stakeholders to scale programs and drive consistent impact by aligning to sales goals and priorities.At Salesforce, the OU Marketing team is the primary marketing partner to Sales. We build and execute integrated marketing strategies that directly support pipeline generation, deal acceleration, and business growth. This role requires a strong cross-functional leader who can bring together stakeholders across the organization—Sales, Product Marketing, Industry Marketing, Events, Campaigns, ABM, and more—to align around one shared vision and execute with excellence.What You'll Be Doing:Act as the strategic marketing partner to the Financial Services Commerical Sales Leader, deeply understanding the business priorities and helping drive pipeline growth and maturity.Lead the development and execution of integrated marketing plans, including demand generation, events, ABM, executive engagement, and digital programs tailored to the Financial Services buyer.Collaborate across the broader Financial Services Marketing organization (including Product, Industry, and Field Marketing), aligning programs with the priorities of the Commercial and Financial Services Business.Manage and influence a wide array of stakeholders across sales, marketing, and product teams—bringing structure, clarity, and focus in a fast-moving, high-growth environment.Partner with Sales Strategy and Marketing Operations to analyze the segment, identify growth opportunities, and deliver actionable insights.Own CMRCL pipeline performance reporting and develop frameworks to communicate trends, insights, and impact to both Sales and Marketing leadership.Attend key meetings and events, including Sales QBRs, industry conferences, customer engagements, and internal strategy sessions.Experience & Skills Required:7-10 years of experience in Marketing, with a focus on multi-channel campaign execution and demand generation.Proven success in Field Marketing or B2B Marketing roles that required strategic planning and close partnership with Sales.Strong track record of building and executing marketing strategies that drive measurable business outcomes.Demonstrated ability to allocate and optimize budgets across multiple tactics and channels.4+ years of experience partnering directly with Sales to align on goals, drive execution, and measure results.Ability to juggle multiple initiatives while meeting deadlines and maintaining attention to detail.Strong collaboration and communication skills, with a comfort in navigating multiple stakeholders and priorities.Proficiency with Salesforce Products and experience using Salesforce reporting tools to track campaign and pipeline performance.Highly proactive, organized, and able to anticipate needs before they arise.Exceptional executive presence and communication skills, including presentation development and delivery.Preferred Qualifications:Ability to thrive in a dynamic, fast-paced environment with frequent change and evolving priorities.Experience in or understanding of the Financial Services industry.Experience with Account-Based Marketing, digital strategy, and events.Willingness to travel as needed for internal and external events.

Locations

  • Toronto, Canada

Salary

Salary not disclosed

Estimated Salary Rangemedium confidence

140,000 - 200,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • multi-channel campaign executionintermediate
  • demand generationintermediate
  • strategic planningintermediate
  • close partnership with Salesintermediate
  • Proficiency with Salesforce Productsintermediate
  • experience using Salesforce reporting toolsintermediate

Required Qualifications

  • 7-10 years of experience in Marketing, with a focus on multi-channel campaign execution and demand generation. (experience, 10 years)
  • Proven success in Field Marketing or B2B Marketing roles that required strategic planning and close partnership with Sales. (experience)
  • Strong track record of building and executing marketing strategies that drive measurable business outcomes. (experience)
  • Demonstrated ability to allocate and optimize budgets across multiple tactics and channels. (experience)
  • 4+ years of experience partnering directly with Sales to align on goals, drive execution, and measure results. (experience, 4 years)
  • Ability to juggle multiple initiatives while meeting deadlines and maintaining attention to detail. (experience)
  • Strong collaboration and communication skills, with a comfort in navigating multiple stakeholders and priorities. (experience)
  • Proficiency with Salesforce Products and experience using Salesforce reporting tools to track campaign and pipeline performance. (experience)
  • Highly proactive, organized, and able to anticipate needs before they arise. (experience)
  • Exceptional executive presence and communication skills, including presentation development and delivery. (experience)

Preferred Qualifications

  • Ability to thrive in a dynamic, fast-paced environment with frequent change and evolving priorities. (experience)
  • Experience in or understanding of the Financial Services industry. (experience)
  • Experience with Account-Based Marketing, digita (experience)

Responsibilities

  • Act as the strategic marketing partner to the Financial Services Commerical Sales Leader, deeply understanding the business priorities and helping drive pipeline growth and maturity.
  • Lead the development and execution of integrated marketing plans, including demand generation, events, ABM, executive engagement, and digital programs tailored to the Financial Services buyer.
  • Collaborate across the broader Financial Services Marketing organization (including Product, Industry, and Field Marketing), aligning programs with the priorities of the Commercial and Financial Services Business.
  • Manage and influence a wide array of stakeholders across sales, marketing, and product teams—bringing structure, clarity, and focus in a fast-moving, high-growth environment.
  • Partner with Sales Strategy and Marketing Operations to analyze the segment, identify growth opportunities, and deliver actionable insights.
  • Own CMRCL pipeline performance reporting and develop frameworks to communicate trends, insights, and impact to both Sales and Marketing leadership.
  • Attend key meetings and events, including Sales QBRs, industry conferences, customer engagements, and internal strategy sessions.

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Salesforce logo

Field Marketing Senior Lead

Salesforce

Field Marketing Senior Lead

Salesforce logo

Salesforce

full-time

Posted: October 31, 2025

Number of Vacancies: 1

Job Description

Description About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.We’re seeking a passionate and strategic marketer to lead Field Marketing for the Financial Services Commercial business—a key pillar of one of the largest industries at Salesforce. This role will focus on the AMER business aligning closely with sales leaders and stakeholders to scale programs and drive consistent impact by aligning to sales goals and priorities.At Salesforce, the OU Marketing team is the primary marketing partner to Sales. We build and execute integrated marketing strategies that directly support pipeline generation, deal acceleration, and business growth. This role requires a strong cross-functional leader who can bring together stakeholders across the organization—Sales, Product Marketing, Industry Marketing, Events, Campaigns, ABM, and more—to align around one shared vision and execute with excellence.What You'll Be Doing:Act as the strategic marketing partner to the Financial Services Commerical Sales Leader, deeply understanding the business priorities and helping drive pipeline growth and maturity.Lead the development and execution of integrated marketing plans, including demand generation, events, ABM, executive engagement, and digital programs tailored to the Financial Services buyer.Collaborate across the broader Financial Services Marketing organization (including Product, Industry, and Field Marketing), aligning programs with the priorities of the Commercial and Financial Services Business.Manage and influence a wide array of stakeholders across sales, marketing, and product teams—bringing structure, clarity, and focus in a fast-moving, high-growth environment.Partner with Sales Strategy and Marketing Operations to analyze the segment, identify growth opportunities, and deliver actionable insights.Own CMRCL pipeline performance reporting and develop frameworks to communicate trends, insights, and impact to both Sales and Marketing leadership.Attend key meetings and events, including Sales QBRs, industry conferences, customer engagements, and internal strategy sessions.Experience & Skills Required:7-10 years of experience in Marketing, with a focus on multi-channel campaign execution and demand generation.Proven success in Field Marketing or B2B Marketing roles that required strategic planning and close partnership with Sales.Strong track record of building and executing marketing strategies that drive measurable business outcomes.Demonstrated ability to allocate and optimize budgets across multiple tactics and channels.4+ years of experience partnering directly with Sales to align on goals, drive execution, and measure results.Ability to juggle multiple initiatives while meeting deadlines and maintaining attention to detail.Strong collaboration and communication skills, with a comfort in navigating multiple stakeholders and priorities.Proficiency with Salesforce Products and experience using Salesforce reporting tools to track campaign and pipeline performance.Highly proactive, organized, and able to anticipate needs before they arise.Exceptional executive presence and communication skills, including presentation development and delivery.Preferred Qualifications:Ability to thrive in a dynamic, fast-paced environment with frequent change and evolving priorities.Experience in or understanding of the Financial Services industry.Experience with Account-Based Marketing, digital strategy, and events.Willingness to travel as needed for internal and external events.

Locations

  • Toronto, Canada

Salary

Salary not disclosed

Estimated Salary Rangemedium confidence

140,000 - 200,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • multi-channel campaign executionintermediate
  • demand generationintermediate
  • strategic planningintermediate
  • close partnership with Salesintermediate
  • Proficiency with Salesforce Productsintermediate
  • experience using Salesforce reporting toolsintermediate

Required Qualifications

  • 7-10 years of experience in Marketing, with a focus on multi-channel campaign execution and demand generation. (experience, 10 years)
  • Proven success in Field Marketing or B2B Marketing roles that required strategic planning and close partnership with Sales. (experience)
  • Strong track record of building and executing marketing strategies that drive measurable business outcomes. (experience)
  • Demonstrated ability to allocate and optimize budgets across multiple tactics and channels. (experience)
  • 4+ years of experience partnering directly with Sales to align on goals, drive execution, and measure results. (experience, 4 years)
  • Ability to juggle multiple initiatives while meeting deadlines and maintaining attention to detail. (experience)
  • Strong collaboration and communication skills, with a comfort in navigating multiple stakeholders and priorities. (experience)
  • Proficiency with Salesforce Products and experience using Salesforce reporting tools to track campaign and pipeline performance. (experience)
  • Highly proactive, organized, and able to anticipate needs before they arise. (experience)
  • Exceptional executive presence and communication skills, including presentation development and delivery. (experience)

Preferred Qualifications

  • Ability to thrive in a dynamic, fast-paced environment with frequent change and evolving priorities. (experience)
  • Experience in or understanding of the Financial Services industry. (experience)
  • Experience with Account-Based Marketing, digita (experience)

Responsibilities

  • Act as the strategic marketing partner to the Financial Services Commerical Sales Leader, deeply understanding the business priorities and helping drive pipeline growth and maturity.
  • Lead the development and execution of integrated marketing plans, including demand generation, events, ABM, executive engagement, and digital programs tailored to the Financial Services buyer.
  • Collaborate across the broader Financial Services Marketing organization (including Product, Industry, and Field Marketing), aligning programs with the priorities of the Commercial and Financial Services Business.
  • Manage and influence a wide array of stakeholders across sales, marketing, and product teams—bringing structure, clarity, and focus in a fast-moving, high-growth environment.
  • Partner with Sales Strategy and Marketing Operations to analyze the segment, identify growth opportunities, and deliver actionable insights.
  • Own CMRCL pipeline performance reporting and develop frameworks to communicate trends, insights, and impact to both Sales and Marketing leadership.
  • Attend key meetings and events, including Sales QBRs, industry conferences, customer engagements, and internal strategy sessions.

Target Your Resume for "Field Marketing Senior Lead" , Salesforce

Get personalized recommendations to optimize your resume specifically for Field Marketing Senior Lead. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Field Marketing Senior Lead" , Salesforce

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

Marketing & CommunicationsMarketing & Communications

Related Jobs You May Like

No related jobs found at the moment.