Position SummaryThis position is responsible for leading the development and execution of strategic online campaigns for Consumer Electronics (CE) products in Thailand. The role focuses on creating structured, insight-driven campaigns that support strong sales growth, enhance customer engagement, and strengthen the competitive positioning of CE products across digital channels.Role and ResponsibilitiesKey Responsibilities:1. Campaign Planning and ExecutionLead the development of campaign themes, messaging, and timelines aligned with business priorities and product strategiesCoordinate cross-functional teams to ensure smooth and timely execution across all relevant online platformsOversee end-to-end campaign operations from planning through post-launch performance reviewEnsure media communication & campaign aligned on website2. Promotion Strategy and Offer DesignDesign competitive and relevant promotional schemes tailored to Thai consumer behavior and product category goalsLeverage data insights and previous performance to improve conversion rates and customer responseCollaborate with BU Product Management, Online Sales, and Trade Marketing teams to ensure alignment with commercial strategies3. Sales Performance Monitoring and OptimizationMonitor campaign performance across traffic, sales, and engagement metricsWork closely with Performance Marketing and Analytics teams to adjust tactics and improve campaign outcomesConduct post-campaign evaluations and apply key learnings to future campaigns4. Customer and Market Insight IntegrationAnalyze market trends, competitor activities, and shopper behavior to ensure campaigns remain relevant and impactfulUse insights from CRM, digital analytics, and partner feedback to personalize and localize campaign strategiesIdentify opportunities and address performance gaps based on online shopper patterns5. Cross-Functional and Channel CollaborationAct as the main coordinator for campaign activities across Online Sales, Trade Marketing, Performance Marketing, BU Product Management, and external agenciesEnsure campaign plans are clearly communicated, well aligned with internal objectives, and tailored to the needs of each online sales channelMaintain consistency with global brand direction while adapting campaigns to fit local market conditions6. Budget Management and Resource AllocationManage campaign budgets to ensure efficient resource utilizationTrack spending and adjust allocations based on campaign performance and evolving prioritiesSupport campaign forecasting, reporting, and financial tracking activitiesSkills and QualificationsQualifications:Bachelor’s degree in Marketing, Business, Communication, or a related field Minimum of 5 years of experience in digital campaign planning, online marketing, or eCommerce within the consumer electronics, retail, or FMCG sectors Strong understanding of Thai online consumer behavior and platform ecosystems Demonstrated success in delivering impactful campaigns with measurable results Excellent planning and time management skills, with strong attention to detail Effective communicator in both Thai and English, with the ability to coordinate across multiple teams and departments Analytical mindset with the ability to translate data insights into actionable improvements Proficient in Microsoft Office tools, especially Excel and PowerPoint, and familiar with digital marketing platforms such as Google Analytics and Meta Ads ManagerExperience managing campaigns across brand websites, pure-player platforms, or 3PD channels is a strong advantage* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.