Position SummarySummary:This role is responsible for leading online trade marketing efforts for Consumer Electronics (CE) with a focus on Digital Appliances (DA)l; including Home Appliances (HA) and Air Conditioners (AC). The position plays a key role in ensuring effective product visibility, pricing integrity, and promotional planning across Samsung’s online sales channels in Thailand. It also acts as a connector between category strategy and online retail execution during a period of market transformation.Preferable on active personality and must not have barrier on close co-work with team / external team member / Superiors / stakeholders and outside resources.Role and ResponsibilitiesKey Responsibilities:1. Channel Pricing Strategy and GovernanceManage online pricing strategy across Samsung eStore, Pure Players, and 3PD platforms to ensure pricing competitiveness and consistencyMonitor real-time price fluctuations and market trends to guide pricing actions and mitigate cross-channel conflictsCoordinate with product and sales teams to maintain healthy margins while adapting to external pricing pressures2. Promotion Planning and ExecutionDesign and lead campaign-level promotion strategies in collaboration with online sales and product marketing teamsTailor promotional schemes to each platform and category to support demand generation and sell-out velocityReview campaign performance and identify opportunities to improve promotional effectiveness and cost efficiency3. Product Visibility and Online MerchandisingManage homepage placement, banner strategy, and storefront navigation for CE products across key online channelsCollaborate with creative and media teams to ensure consistency in visual presentation, brand message, and seasonal prioritiesPropose adjustments based on performance data and evolving consumer behavior4. Lifecycle and Launch SupportSupport product launches with coordinated visibility and pricing plans across key online platformsDrive focus models and clear slow-moving inventory through structured promotional pushesEnsure each product phase (launch, maturity, push-out) is supported with the right mix of trade tactics5. Campaign Insights and Performance MonitoringAnalyze campaign data (traffic, conversion, ASP, promo uptake) and provide post-campaign reviewsGenerate insights to inform future price and promotion strategies based on observed channel behaviorTrack category-level and SKU-level sell-through performance to guide adjustments in future planning6. Cross-Team Collaboration and Stakeholder ManagementAct as the online trade marketing point of contact for internal stakeholders (Online Sales, BU Product Management, and Performance Marketing), agencies and external platformsEnsure online trade plans align with broader business goals and offline marketing effortsContribute to integrated campaign planning with performance and media teams to maximize investment returnQualifications:Bachelor’s degree in Marketing, Business Administration, or related field At least 5 years of experience in trade marketing, eCommerce, or sales operations, ideally within consumer electronics, appliances, or FMCG (Preferable on Trade marketing as priority) Strong understanding of Thailand’s eCommerce platforms and marketplace dynamics Proven experience in managing price positioning, promotional planning, and digital product visibility Data-driven mindset with strong Excel and campaign analysis skills Able to work cross-functionally with multiple internal and external stakeholders Effective communicator in both Thai and English Experience in new product launch coordination and category merchandising is a plusSkills and Qualifications* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.