Position SummaryHeadquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesThe Manager of B2B Campaigns & Vertical Solutions Marketing, based in Plano, TX, will report to the Director of B2B Marketing and will be responsible for the design and execution of vertical solutions creative, content, and campaigns. This role will focus on developing targeted campaigns, content, and programs that drive awareness, engagement, and pipeline growth within assigned verticals, and will be accountable for all engagement with the business development and sales teams to design solution content that resonates with industry-specific audiences, to create demand in the channel. This role will also be responsible for all management and negotiations for any 3rd party agency support. It should possess a deep understanding of the market through performance measurement, competitive insights, and category insights.Campaign Strategy & ExecutionDevelop and execute integrated, multi-channel marketing campaigns tailored to each assigned vertical marketCreate data-informed campaign plans including audience segmentation, messaging frameworks, and channel strategies.Manage campaign budgets, timelines, and performance metrics.Industry Insights & PositioningResearch and analyze industry trends, customer pain points, and competitive landscapes to inform marketing strategies.Develop vertical-specific value propositions and messaging in partnership with product marketing.Collaborate with channel and partner marketing to localize programs where appropriate.Cross-Functional CollaborationPartner with sales enablement to deliver industry-specific content, collateral, and training.Work closely with digital marketing teams to optimize campaigns across paid media, email, events, and content marketing.Align campaign performance reporting with business goals and sales pipeline targets.Performance & OptimizationTrack and report on KPIs such as Brand Health, MQLs, SQLs, pipeline contribution, and ROI by vertical.Continuously test, measure, and refine campaigns to improve effectiveness.Skills and QualificationsMinimum QualificationsBachelor's Degree in Marketing, Business, Communications, or related field preferred5+ years’ experience in B2B marketing, ideally with experience managing vertical or industry-specific campaignsProven success in developing go-to-market strategies and campaigns for industriesExperience working in or marketing to enterprise or mid-market segments.Familiarity with account-based marketing (ABM) strategies and tools.Proficiency with analytics and visualization tools (Tableau, Power BI, or Google Analytics).Experience with commercial technologies or consumer electronicsExcellent written & oral communication skills with proven ability to provide clarity in complex situationsExperience producing highly effective presentations to communicate with internal and external customers and executives.Passion for creating great customer experiences and for solving problemsAbility to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlinesHighly motivated and self-drivenOrganized, detailed, goal-driven, and achievement-orientedAble to critically evaluate data and plansAble to think strategically and tacticallyComfortable with a highly dynamic and changing work environment#LI-KR1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.