Position SummaryHeadquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesRole & ResponsibilitiesFor Samsung, the US plays a key role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives. The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors – which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine.As a company that delivers some of the most innovative devices in the world, getting consumers to touch, feel and experience them is critical to our success. This role has clear objectives:Re-shape Samsung’s presence in the US – making us the #1 choice in mobile, byEngaging and connecting with our current and future customers, byBeing present at key moments and in key places where they can experience our products first handIn this role, you’ll be responsible for managing key IRL activations and programs that focus on getting consumers’ hands on our devices and experiences. This will be a mix of owned and non-owned events and activations ranging from Sports, to Gaming, to Music and beyond. We are NOT looking for an experiential activation or event specialist, but someone who can execute 360 degree campaigns that are be centered around IRL moments and can drive massive scale in digital and social spaces.This role is a mix of:Strategy: Lead the strategy, annual calendar, roll-out, execution and measurement of experiential marketing to activate the Samsung Mobile differentiated brand and product experiences to grow brand relevance and product adoptionExperiential / “Touch Marketing”: Ideating, Developing and deploying impactful experiences that drive hands-on usage of our products in the most compelling waysSales/Demand Generation: Incorporating sales/lead gen best practice into IRL/physical activations and spaces that either drive to Samsung’s digital properties and/or to Carrier/Partner digital/physical storesBrand Activations: Ensuring that our brand shows up in key moments and spaces that are additive/elevate the consumer experience – we do not do logo placementDigital Marketing: Driving maximum value, scale and RoI from every program and activation, across all channels including PR, Social, Influencers, CRM and Paid MediaAlthough this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance on how to execute flawless, impactful programs and will need to act with confidence and strong leadership.You’ll be working heavily with Samsung’s internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification and best-practice knowledge sharing. This role will report directly to the Head of Partnerships and Activations as part of the Mobile Marketing organization.Role ObjectivesOwn Samsung’s IRL Activation/Experiential roadmap, identifying key moments and places where Samsung should show up/be presentIdeate, Create and Deploy physical activations and experiences across both owned and third party events and spaces (e.g. Samsung launch events, Sports stadiums)Collaborate with Creative teams to design compelling spaces and branding that showcases the Samsung brandWork with agency partners to design and deploy hands-on experiences that deliver the key product USPs into consumer hands in ways that increase purchase intent and product considerationDevelop full-funnel programs that expand reach/scale beyond just physical activations (e.g. social extensions, CRM/owned media programs, partnership collabs, PR events)Work with Sales teams to incorporate sales-driving mechanics and programs including on-site sales, offline sales and incentives to drive purchaseCoordinate contest prize inventory, prize sheets, prize fulfillment and release formsSet up and break down audio equipment, promotional tents, hang banners and other staging elementsInteract with attendees at promotional eventsCapture and recap promotional events via photos, video, audio, social media, etcTrack, analyze and report against marketing/Sales KPIs and metrics, and take corrective action where neededTake a consultative role for multiple internal stakeholders – be a source of expertise in Activations and ExperiencesIdentify synergies between Activations/Experiences and our Carrier/Retail account teams and their specific needs (e.g. co-branded collabs)Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelinesEnsure that the x-functional team across the organization is fully aware of which Partnerships are live and in progress. Develop best practice around information sharing and evangelizingSkills and QualificationsRequired Qualifications:BA/BS degree in marketing, communications or business management8+ years of experience in activations/events and marketingConsummate collaborator committed to communication excellenceExperience working with technology platforms and internet brandsExisting connections and relationships with the world’s leading media & internet brandsAbility to think strategically about issues, leading to recommendations and action plansAbility to think quickly and make decisions, sometimes without all the necessary informationComfortable presenting at CxO levelStrong project/program management experience#LI-RM1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.