Role Overview

The Marketing Specialist at Sanford Health plays a vital role in developing and executing marketing and communications strategies to support business objectives, specifically within the realm of sports programs across multiple states. This position requires a dynamic individual who can collaborate with cross-functional teams, manage projects effectively, and leverage data to drive impactful marketing solutions. The ideal candidate possesses a strong understanding of strategic marketing principles, excellent organizational and communication skills, and a passion for the sports industry.

A Day in the Life of a Marketing Specialist - Sports at Sanford Health

Imagine starting your day by reviewing the performance metrics of the latest marketing campaign for a Sanford Health-sponsored sports event. You analyze the data to identify key insights and make recommendations for optimizing the campaign's reach and engagement. Next, you collaborate with the marketing manager to develop an integrated marketing plan for an upcoming sports tournament, outlining the target audience, key messages, and marketing channels to be utilized.

Throughout the day, you'll be actively involved in project management, overseeing the execution of various marketing initiatives, from content creation and social media campaigns to event planning and public relations efforts. You'll work closely with cross-functional teams, including creative services, digital marketing, and communications, to ensure seamless execution and alignment with organizational objectives.

You might spend time crafting compelling marketing copy for promotional materials, managing social media accounts, or coordinating with external vendors and agencies. You'll also be responsible for monitoring and reporting on the performance of marketing activities, using data to inform decision-making and identify opportunities for improvement. A key aspect of the role is staying abreast of current marketing trends and best practices, as well as developments in the sports industry, to ensure that Sanford Health's marketing efforts remain innovative and effective.

Why Sioux Falls, South Dakota?

Sioux Falls, South Dakota, offers a unique blend of small-town charm and big-city amenities, making it an attractive place to live and work. Known for its friendly atmosphere, affordable cost of living, and thriving job market, Sioux Falls provides a high quality of life for its residents.

The city boasts a vibrant arts and culture scene, with numerous museums, theaters, and art galleries to explore. Outdoor enthusiasts will appreciate the abundance of parks, trails, and recreational opportunities, including hiking, biking, fishing, and boating. Sioux Falls is also home to a variety of restaurants, shops, and entertainment venues, ensuring there's always something to see and do.

For families, Sioux Falls offers excellent schools and a safe, welcoming environment. The city's strong sense of community and close-knit neighborhoods make it easy to connect with others and build lasting relationships. With its combination of career opportunities, affordable living, and a high quality of life, Sioux Falls is an ideal place to call home.

Career Path for a Marketing Specialist at Sanford Health

Sanford Health is committed to providing its employees with ample opportunities for career growth and advancement. For a Marketing Specialist, the career path can lead to various leadership roles within the marketing and communications department. Here's a potential progression:

1. Marketing Specialist: Develop and execute marketing strategies, manage projects, and analyze data to drive impactful results.
2. Senior Marketing Specialist: Take on more complex projects, mentor junior team members, and contribute to strategic planning initiatives.
3. Marketing Manager: Lead a team of marketing specialists, oversee the development and execution of marketing campaigns, and manage budgets.
4. Marketing Director: Develop and implement overall marketing strategies, manage the marketing department, and work closely with senior leadership to achieve organizational goals.
5. Vice President of Marketing: Oversee all marketing and communications activities for Sanford Health, reporting directly to the executive team.

In addition to these traditional career paths, Marketing Specialists can also pursue opportunities in specialized areas such as digital marketing, content marketing, or public relations. Sanford Health offers a variety of training and development programs to help employees enhance their skills and advance their careers.

Salary and Benefits for a Marketing Specialist at Sanford Health

The salary for a Marketing Specialist at Sanford Health in Sioux Falls, South Dakota, typically ranges from $45,000 to $65,000 per year, depending on experience, education, and skills. This range is competitive with other healthcare organizations and marketing agencies in the region.

In addition to a competitive salary, Sanford Health offers a comprehensive benefits package that includes:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous PTO policy for vacation, sick leave, and holidays.
• Retirement Savings: 401(k) plan with employer matching contributions.
• Life Insurance: Basic and supplemental life insurance options.
• Disability Coverage: Short-term and long-term disability insurance.
• Employee Assistance Program: Confidential counseling and support services.
• Tuition Reimbursement: Financial assistance for continuing education.
• Wellness Programs: Resources to support employee health and well-being.

Sanford Health is committed to providing its employees with a total rewards package that supports their financial, physical, and emotional well-being.

Sanford Health Culture: A Commitment to Health and Healing

Sanford Health is renowned for its culture rooted in a commitment to health and healing. The organization fosters an environment where every member of the Sanford Family, approximately 50,000 strong, is dedicated to making a positive impact on the lives of patients and communities. The values of compassion, innovation, and excellence are deeply ingrained in the daily operations and strategic initiatives of Sanford Health.

One of the defining characteristics of Sanford Health’s culture is its focus on development and advancement opportunities. The organization understands that its employees are its greatest asset and invests in their growth through various training programs, mentorship initiatives, and leadership development opportunities. Sanford Health strongly promotes from within, empowering employees to reach their full potential and pursue fulfilling careers.

Collaboration and teamwork are highly valued at Sanford Health. Employees are encouraged to work together across departments and disciplines to achieve shared goals. This collaborative approach fosters a sense of camaraderie and allows for the sharing of knowledge and expertise, resulting in improved patient outcomes and enhanced organizational performance.

Sanford Health is also committed to community involvement and social responsibility. The organization actively supports local initiatives and partners with community organizations to address pressing health and social needs. This commitment to giving back to the community reflects Sanford Health’s mission to improve the health and well-being of the people it serves.

How to Apply for the Marketing Specialist - Sports Position

To apply for the Marketing Specialist - Sports position at Sanford Health, please follow these steps:

1. Visit the Sanford Health Careers Website: Navigate to the careers section of the Sanford Health website.
2. Search for the Position: Use the search bar to find the Marketing Specialist - Sports position in Sioux Falls, South Dakota.
3. Review the Job Description: Carefully review the job description to ensure that your qualifications and experience align with the requirements of the position.
4. Create an Account or Log In: If you are a new applicant, you will need to create an account. If you are a returning applicant, log in to your existing account.
5. Complete the Application: Fill out the online application form, providing all required information.
6. Upload Your Resume and Cover Letter: Upload your resume and a compelling cover letter highlighting your qualifications and interest in the position.
7. Submit Your Application: Review your application carefully and submit it.

If you require an accommodation to complete the online application, please call 1-877-673-0854 or email talent@sanfordhealth.org.

Frequently Asked Questions (FAQ)

1. Question: What does a Marketing Specialist do at Sanford Health? Answer: A Marketing Specialist at Sanford Health is responsible for creating and executing marketing and communications strategies to support business objectives, particularly within sports programs. This includes planning, project management, data analysis, and stakeholder engagement.
2. Question: What qualifications are needed for the role? Answer: A bachelor's degree in marketing, communications, journalism, business, or a related field is required. A minimum of one year of experience in a related position or a structured internship is also necessary.
3. Question: Is experience in the sports industry required? Answer: While knowledge of the sports industry and experience working with sports-minded clients is a plus, it is not explicitly required. However, a strong understanding of marketing principles and a passion for sports are highly desirable.
4. Question: What skills are important for this position? Answer: Key skills include strategic planning, project management, strong writing and communication abilities, data analysis, and the ability to collaborate effectively with cross-functional teams.
5. Question: What is the career path for a Marketing Specialist at Sanford Health? Answer: The career path can lead to roles such as Senior Marketing Specialist, Marketing Manager, Marketing Director, and potentially Vice President of Marketing, depending on performance and opportunities within the organization.
6. Question: What kind of benefits does Sanford Health offer? Answer: Sanford Health offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plans, life insurance, disability coverage, tuition reimbursement, and wellness programs.
7. Question: How does Sanford Health support employee development? Answer: Sanford Health provides various training and development programs, mentorship initiatives, and leadership development opportunities to help employees enhance their skills and advance their careers.
8. Question: What is the work environment like at Sanford Health? Answer: Sanford Health fosters a collaborative and supportive work environment, emphasizing teamwork, communication, and a commitment to health and healing.
9. Question: How can I request an accommodation for the application process? Answer: If you require an accommodation to complete the online application, please call 1-877-673-0854 or email talent@sanfordhealth.org.
10. Question: What makes Sanford Health a good place to work? Answer: Sanford Health is a great place to work because of its commitment to employee development, its comprehensive benefits package, its supportive work environment, and its dedication to improving the health and well-being of the communities it serves.