We are seeking a proactive and culturally fluent MarCom Business Partner to drive Himel’s marketing and communications activities across Saudi Arabia and any other assigned countries. The role supports channel expansion, store-level branding, offline customer engagements, new-market launch events, and oversees the Himel Experience Center in Saudi Arabia.

This position requires strong execution capabilities, cross-functional collaboration, and a deep understanding of Middle Eastern business environments.

Key Responsibilities

1. Market & Channel Support

• Partner with sales and channel teams to execute localized MarCom plans for Saudi Arabia and any other assigned countries.
• Support channel expansion, including distributor co-marketing, onboarding communication, and sales enablement content.
• Develop localized marketing toolkits, POS materials, and partner communication assets.
• Strong attention to detail
• Collaborative and agile mindset

2. Store Materials & Brand Presence

• Manage in-store branding materials including displays, visual merchandising, signage, and product information assets.
• Ensure consistent application of Himel brand guidelines across all retail and channel environments.

   

  3. Offline Customer Events
  • Plan and execute customer meetings, workshops, and technical sessions, ensuring strong brand experience and engagement.
  • Handle event logistics, content preparation, vendor coordination, and post-event analysis.

   

  4. New Market Launches & Campaigns
  • Lead new market launch events, regional activations, and localized campaigns in Middle Eastern markets.
  • Adapt global campaigns to suit local cultures, languages, and industry expectations.

   

  5. Himel Experience Center (Saudi Arabia)
  • Manage daily operations, maintenance, and content updates of the Himel Experience Center.
  • Ensure premium visitor experience through product demonstrations, digital content, and customer tours.
  • Organize training sessions, executive visits, and tailored customer experiences.

   

  6. Cross-Functional Collaboration
  • Act as the liaison between regional markets and global marketing teams for insights, localization needs, and campaign performance reviews.
  • Provide regular updates on market trends, competitive intelligence, and customer insights.

   

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in B2B marketing, MarCom, or channel marketing, preferably in electrical, industrial, or technology sectors.
• Excellent Arabic & English communication skills required.
• Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.
• Proven capability in event execution, channel marketing activities, and localized content creation.
• Strong project management skills with the ability to coordinate multiple stakeholders.
• Willingness to travel within the Middle East as required.

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150 000+ employees in 100+ countries
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You must submit an online application to be considered for any position with us. This position will be posted until filled.

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