About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs hundreds of thousands of passionate individuals committed to delivering the tastes consumers crave while advancing nutrition and sustainability. The company's 'Performance with Purpose' philosophy drives everything, balancing financial performance with a dedication to sustainable practices for the planet, people, communities, and business. In Turkey, PepsiCo continues to innovate locally, adapting global strategies to regional preferences and building strong consumer connections through digital and media excellence.

Role Overview

The Senior Assistant Digital Brand Manager (Media TCP - 12 Month Fixed Term) role in Istanbul is a dynamic opportunity within PepsiCo's Media & Total Connection Planning (TCP) team. This position focuses on elevating digital capabilities across PepsiCo brands in the PO1 scope, scaling creative excellence, and optimizing media efficiency for impactful brand activations. Reporting into the Media TCP team, you'll support key digital assets, third-party platforms like Somera, Sprinklr, and CreativeX, and drive innovation through audits, performance analysis, and test-and-learn agendas. Ideal for proactive professionals with 1-3 years of experience, this 12-month fixed-term contract offers hands-on exposure to global best practices in a fast-paced, matrix organization.

Key Responsibilities

Digital Capability Building

Support initiatives to enhance digital strategies across all PepsiCo brands, applying established guidelines to scale opportunities for creative excellence and media efficiency in brand activations.

Asset and Platform Management

Manage PepsiCo’s digital assets, including websites and social media accounts, alongside third-party tools such as Somera, Sprinklr, and CreativeX, ensuring seamless operations and compliance.

Audits and Performance Reviews

Contribute to digital audits and performance reviews in collaboration with internal teams and external agencies, identifying insights to optimize digital performance.

Innovation and Test & Learn

Drive digital innovation within the 5% innovation allocation of media plans, supporting test-and-learn agendas, experiential activations, and projects like Creative Workshops and Digital Excellence Guardrails.

Qualifications & Requirements

To succeed in this role, candidates need a Bachelor’s degree in Marketing, Communications, Business Administration, Engineering, or a related field. 1–3 years of relevant professional experience in digital marketing, media, communications, or related functions—either agency or client-side—is essential. Strong proficiency in MS Office, particularly Excel and PowerPoint, is required, along with demonstrated analytical and problem-solving skills and meticulous attention to detail. Effective communication and collaboration abilities are key for cross-functional work with internal teams and agencies. A proactive, structured, results-oriented mindset, coupled with a willingness to learn in a fast-paced environment, will set you apart. Excellent command of English, both written and verbal, is mandatory.

Benefits & Perks

PepsiCo prioritizes its people, offering a supportive environment that fosters work-life balance through flexibility and real-life on-the-job learning. As an equal opportunity employer, PepsiCo champions an inclusive workplace accessible to individuals of all abilities, backgrounds, lifestyles, sexual orientations, gender identities, and needs. Employees benefit from Talent Sustainability programs designed for long-term development. Joining this Istanbul-based role means being part of a global powerhouse while enjoying local impact, professional growth opportunities, and the chance to contribute to sustainable business practices.

Career Growth

This Senior Assistant Digital Brand Manager position is a launchpad for ambitious professionals in digital marketing. PepsiCo's commitment to talent development means you'll gain exposure to cutting-edge tools, cross-functional projects, and senior leaders. The 12-month fixed-term nature provides intensive experience that can lead to permanent opportunities within Media TCP or broader marketing functions. With a focus on innovation and continuous learning, PepsiCo equips you with skills in digital audits, media planning, and brand strategy—highly transferable assets in the food and beverage sector and beyond.

Why Join Us

At PepsiCo, you're not just joining a company; you're becoming part of an iconic multinational that dreams globally and acts locally. This role in Istanbul offers the perfect blend of strategic digital work and collaborative energy, in a city that's a vibrant hub for innovation. Contribute to winning brands, push boundaries with test-and-learn initiatives, and grow in an environment that values diversity, sustainability, and results. Seize the day for real professional fulfillment at PepsiCo.

Role FAQs

Is this a permanent position?

This is a 12-month fixed-term contract with potential for extension or conversion based on performance and business needs.

What digital tools will I work with?

You'll handle PepsiCo assets like websites and social media, plus platforms including Somera, Sprinklr, and CreativeX.

Is English the primary language?

Yes, excellent written and verbal English is required; Turkish proficiency is advantageous for local collaboration.

What's the team structure?

Part of the Media TCP team in a matrix organization, involving internal and agency partners.

How does PepsiCo support professional development?

Through on-the-job learning, capability-building projects, and Talent Sustainability initiatives.