About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio of iconic brands that bring joy to consumers in over 200 countries. In Russia, PepsiCo has a strong presence through beloved brands like Agusha, a leading children's dairy product line known for its quality, nutrition, and innovation. With annual revenues exceeding $86 billion globally, PepsiCo invests heavily in sustainable growth, consumer insights, and cutting-edge marketing. Our Moscow team drives strategic initiatives for the Russian market, blending local expertise with global best practices to deliver exceptional results.

Role Overview

As a Senior Brand Manager for Agusha in Moscow, Russia, you will play a pivotal role in shaping the future of one of PepsiCo's key brands in the competitive FMCG sector. This full-time position involves temporary replacement duties while leading marketing strategies, new product development (NPD), and brand performance optimization. Reporting to the marketing leadership, you will spearhead initiatives that drive growth, innovation, and consumer engagement. Ideal for seasoned professionals passionate about brand building in the food and beverage industry, this role offers exposure to high-impact projects and cross-functional collaboration.

Key Impact Areas

Your work will directly influence Agusha's market share, innovation pipeline, and long-term strategies, contributing to PepsiCo's dominance in Russia's dairy and children's nutrition segments.

Key Responsibilities

In this dynamic role, you will:

• Develop and execute marketing strategies and engagement platforms for Agusha products and innovations.
• Lead new product development, including concept creation, pack design, formula development, artwork approval, and P&L management with COGS formulation.
• Contribute to long-term and annual strategies, co-lead investment and innovation pipelines.
• Initiate and manage brand research projects to uncover consumer insights.
• Conduct deep-dive analysis of brand performance data (market, internal, sell-out, consumer data) to evaluate targets and propose corrective actions.
• Manage brand Above-the-Market (A&M) budget and deliver precise financial reporting.
• Develop and execute communication strategies while collaborating on Brand Visual Identity with the Design team.
• Monitor consumer, marketing, media, advertising, design, and cultural trends continuously.

Qualifications & Requirements

To succeed in this Senior Brand Manager position at PepsiCo, candidates must demonstrate:

• Recent 5+ years of experience in FMCG marketing or brand management.
• Proven product development experience, including concept writing, consumer insights analysis, business case management, and retail business knowledge.
• Strong communication skills with the ability to achieve results through teamwork.
• Excellent analytical skills, high accuracy, and proficiency handling large datasets.
• Superior time and project management, prioritization, and deadline-driven execution.
• High passion for brand building, eagerness to adopt new marketing techniques and technologies.
• Deep knowledge of consumer, media, advertising, design, and cultural trends.
• Strong motivation to learn and specialize in marketing and beverage categories.
• Advanced written and verbal English proficiency.
• Advanced skills in MS PowerPoint and Excel; Photoshop/Illustrator is an advantage.
• Readiness for business trips.

Why These Matter

These qualifications ensure you can navigate the fast-paced FMCG environment, drive data-informed decisions, and foster innovation at PepsiCo's scale.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in Moscow:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Food & Beverage sector benchmarks with a 5-10% buffer.
• Performance-based bonuses and incentives tied to brand growth targets.
• Comprehensive health insurance, including family coverage and wellness programs.
• Generous paid time off, parental leave, and flexible working options.
• Professional development through training, mentorship, and global mobility programs.
• Employee discounts on PepsiCo products and partnerships with leading retailers.
• Modern office in Moscow with collaborative spaces and state-of-the-art tools.

Career Growth

At PepsiCo, career progression is a reality for high performers. As Senior Brand Manager, you'll gain visibility across regional and global teams, positioning you for roles like Marketing Director or Category Lead. Our structured development programs, including leadership training and cross-functional rotations, have propelled many into executive positions. With PepsiCo's commitment to diversity and inclusion, your growth is supported by mentorship and innovation challenges.

Why Join Us

Joining PepsiCo's Moscow team means becoming part of a legacy of excellence in Russia's FMCG market. Work on iconic brands like Agusha, influence millions of consumers, and contribute to sustainable nutrition initiatives. Our culture emphasizes innovation, collaboration, and work-life balance, all within a global powerhouse. In a city like Moscow, you'll thrive in a vibrant, high-energy environment with endless opportunities to make an impact.

Role FAQs

Is this a permanent role?

This is a temporary replacement position with potential for extension or permanent placement based on performance.

What is the work schedule?

Full-time, standard business hours with flexibility and occasional business travel.

Do I need Russian language skills?

While not explicitly listed, proficiency in Russian is advantageous for local market execution.

How does PepsiCo support professional growth?

Through tailored training, global exposure, and performance-driven promotions.

What makes Agusha special?

Agusha leads in children's dairy products, focusing on natural ingredients, nutrition, and family trust in Russia.