About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people passionate about sustainable growth and consumer delight. In Russia, PepsiCo has a strong presence, driving innovation in the beverage category through brands like Frustyle, a dynamic fruit-style drink line capturing the essence of refreshment and modern tastes. As a Senior Brand Manager for Frustyle in Moscow, you'll join a high-performing team at our Leningradsky Prospekt office, contributing to PepsiCo's mission of creating smiles with every sip.

Role Overview

The Senior Brand Manager for Frustyle role at PepsiCo in Moscow is a pivotal position within our marketing team. Reporting to the Marketing Director, you will spearhead the brand's growth by crafting innovative marketing strategies, leading new product development (NPD), and analyzing performance metrics to ensure Frustyle remains a market leader in Russia's competitive FMCG landscape. This full-time role demands a blend of strategic vision, analytical prowess, and creative flair, offering the chance to shape consumer experiences and drive business results in a fast-paced environment.

Key Impact Areas

From developing engagement platforms to managing P&L for new innovations, you'll play a co-lead role in the investment pipeline, ensuring Frustyle's portfolio evolves with consumer trends. This position is ideal for seasoned marketers eager to leverage data-driven insights and cross-functional collaboration to achieve ambitious targets.

Key Responsibilities

In this role, you'll wear multiple hats, driving the Frustyle brand forward with precision and passion. Core duties include:

• Developing comprehensive marketing strategies and engagement platforms tailored to Frustyle products and innovations.
• Leading end-to-end new product development, encompassing concept creation, packaging design, formula development, artwork approval, and P&L management including COGS formulation.
• Contributing to long-term and annual strategies, growth programs, and co-leading the investment and innovation pipeline.
• Initiating and managing brand research projects to uncover consumer insights and market opportunities.
• Conducting deep-dive analysis of brand performance data—from market and internal data to sell-out and consumer metrics—to evaluate targets and recommend corrective actions.
• Managing brand Above-the-Market (A&M) budgets with rigorous financial reporting.
• Crafting and executing communication strategies while developing brand visual identity in partnership with the design team.
• Staying ahead of consumer, marketing, media, advertising, design, and cultural trends through constant vigilance.

Qualifications & Requirements

To thrive as PepsiCo's Senior Brand Manager for Frustyle, candidates must bring a proven track record in FMCG marketing. Essential qualifications include:

• At least 5 years of recent experience in FMCG marketing or brand management.
• Demonstrated expertise in product development, including concept writing, consumer insights analysis, business case management, and understanding of retail business dynamics.
• Strong communication skills with the ability to drive results through teamwork.
• Excellent analytical abilities, high accuracy in handling large datasets, and proficiency in time/project management to prioritize tasks and meet deadlines.
• Advanced written and verbal English skills.
• Advanced proficiency in MS PowerPoint and Excel; Photoshop/Illustrator knowledge is advantageous.
• High passion for brand building, eagerness to adopt new marketing techniques, and motivation to deepen beverage category expertise.
• Readiness for business trips as required.

PepsiCo values candidates who embody analytical rigor, creative energy, and a consumer-centric mindset, ready to elevate Frustyle in the Russian market.

Benefits & Perks

PepsiCo offers a premium compensation package designed to reward excellence and support work-life balance:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Food & Beverage sector benchmarks in Russia with a 5-10% upside buffer.
• Performance-based bonuses and incentives tied to brand growth metrics.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous paid time off, parental leave, and flexible working options.
• Access to state-of-the-art facilities on Leningradsky Prospekt in Moscow.
• Employee discounts on PepsiCo products and partnerships with leading retailers.

Career Growth

At PepsiCo, your career trajectory is limitless. This Senior Brand Manager role serves as a launchpad for advancement into director-level positions or international opportunities across PepsiCo's global network. We invest in your development through tailored training programs, mentorship from industry leaders, and exposure to cross-functional projects. Many of our top executives started in brand management roles, progressing through innovation pipelines and strategic leadership tracks. Join us to build expertise in beverages, digital marketing, and sustainable practices that define the future of FMCG.

Why Join Us

PepsiCo isn't just a company—it's a platform for impact. Work on iconic brands like Frustyle, collaborate with diverse teams in Moscow's vibrant business hub, and contribute to PepsiCo's sustainability goals, including reduced plastic use and positive agriculture. Our culture fosters innovation, inclusivity, and ownership, with a commitment to making a difference in communities. In Russia, PepsiCo drives economic growth while delivering refreshing products that bring joy daily. Seize this opportunity to lead, innovate, and grow with a global powerhouse.

Role FAQs

What is the work location?

The role is based at our Moscow office on Leningradsky Prospekt, with potential for business travel.

Is remote work available?

This is primarily an on-site role to foster collaboration, with flexible arrangements discussed during onboarding.

What salary can I expect?

Estimated $65,000 - $95,000 USD yearly, competitive with Russian FMCG standards and including buffers for top talent.

Do I need Russian language skills?

While English is advanced required, Russian proficiency is advantageous for local market nuances.

How does PepsiCo support professional development?

Through leadership programs, online courses, and global rotations tailored to your career goals.