About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people passionate about creating smiles with every sip and bite. In Russia, PepsiCo has a strong presence, driving innovation in the juices category and beyond. As a Senior Brand Manager for Juices in Moscow, you'll contribute to our mission of delivering sustainable growth while delighting consumers with refreshing, high-quality products.

Role Overview

The Senior Brand Manager, Juices position at PepsiCo's Moscow office on Leningradsky Prospekt is a pivotal role for shaping the future of our juice portfolio. Reporting to the marketing leadership team, you'll spearhead brand strategies, drive new product innovations, and lead cross-functional initiatives to outperform in the competitive FMCG landscape. This full-time role demands a strategic thinker with hands-on experience in brand building, ready to leverage consumer insights and market data for explosive growth. If you thrive in dynamic environments and have a passion for beverages, this is your chance to make a tangible impact at a global powerhouse.

Key Responsibilities

In this role, you'll wear multiple hats, from strategist to executor, ensuring our juice brands remain leaders in taste, innovation, and market share.

• Develop and implement marketing strategies and engagement platforms for existing juice products and new innovations.
• Lead end-to-end new product development (NPD), including concept creation, packaging design, formula development, artwork approval, and P&L management with COGS optimization.
• Spearhead cross-brand and cross-functional projects, fostering collaboration across teams to achieve shared objectives.
• Contribute to POS retail media campaigns and co-lead the investment and innovation pipeline.
• Initiate and manage brand research projects, monitoring performance data (market, internal, sell-out, consumer) to evaluate targets, propose corrections, and derive learnings.
• Craft and execute communication strategies while developing brand visual identity in partnership with the design team.
• Stay ahead of consumer, marketing, media, advertising, design, and cultural trends to inform forward-thinking decisions.

Qualifications & Requirements

To excel as PepsiCo's Senior Brand Manager, Juices, you need proven expertise and a proactive mindset. We seek candidates who meet these criteria:

• At least 5 years of recent experience in FMCG marketing or brand management, ideally in beverages.
• Demonstrated product development experience, encompassing concept writing, consumer insights analysis, business case management, and retail business acumen.
• Track record in strategic projects, such as brand strategy formulation and cross-functional initiatives.
• Exceptional communication skills with the ability to drive results through teamwork.
• Strong analytical prowess, high accuracy in handling large datasets, and proficiency in MS PowerPoint, Excel (advanced); Photoshop/Illustrator is a plus.
• Superior time and project management skills to prioritize tasks, meet deadlines, and rally teams.
• Advanced written and verbal English proficiency.
• High passion for brand building, eagerness to adopt new marketing techniques, and deep interest in beverage category expertise.
• Readiness for business trips.

Why These Qualifications Matter

These requirements ensure you can navigate the fast-paced FMCG world, turning insights into actionable strategies that boost brand equity and sales in Russia's dynamic market.

Benefits & Perks

PepsiCo values its talent and offers a premium compensation package designed for work-life balance and long-term success:

• Competitive salary estimated at $65,000 - $95,000 USD annually, based on Food & Beverage sector benchmarks in Russia with a 5-10% upside buffer.
• Performance-based bonuses and incentives tied to brand growth metrics.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous paid time off, parental leave, and flexible working options.
• Professional development through training, mentorship, and access to global PepsiCo resources.
• Employee discounts on PepsiCo products and partnerships.
• Modern office at Leningradsky Prospekt with state-of-the-art facilities.

Career Growth

At PepsiCo, your career trajectory is limitless. This Senior Brand Manager role is a launchpad to higher leadership positions, such as Marketing Director or Category Vice President. We've promoted countless professionals from similar roles to regional and global responsibilities. Benefit from our leadership development programs, cross-functional exposure, and international mobility opportunities. With a focus on sustainable growth and innovation, PepsiCo invests in your potential, providing mentorship, skill-building workshops, and clear paths to advancement.

Why Join Us

Joining PepsiCo means being part of a company that not only leads the market but also pioneers sustainability and consumer-centric innovation. In Moscow, you'll work in a vibrant team environment, influencing millions of consumers daily. Our juice portfolio is expanding rapidly, offering you the platform to showcase your expertise. Enjoy a culture of collaboration, recognition, and fun – from team-building events to innovation hackathons. PepsiCo's commitment to diversity, equity, and inclusion ensures every voice is heard, making it the ideal place for ambitious marketers to thrive.

Role FAQs

What is the work environment like?

Dynamic and collaborative, with a mix of office-based work at our Leningradsky Prospekt location and occasional business travel.

Is remote work possible?

This is primarily an on-site role, with flexible arrangements subject to team needs.

What salary can I expect?

Estimated $65,000 - $95,000 USD yearly, plus bonuses, benchmarked against Russian FMCG standards.

Do I need Russian language skills?

While not explicitly required, proficiency in Russian is advantageous for local market nuances.

How does PepsiCo support professional growth?

Through tailored development plans, global training, and promotion opportunities.

Ready to refresh your career? Apply now and bring your brand passion to PepsiCo!