Senior Brand Manager NEO at PepsiCo in Moscow, Russia

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In Russia, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and innovative product lines tailored to local markets. The company is committed to sustainable growth, focusing on positive agriculture, water stewardship, and packaging innovation. Joining PepsiCo means contributing to a legacy of bold ideas and consumer delight while advancing your career in a dynamic, multinational environment.

Role Overview

As the Senior Brand Manager NEO in Moscow, Russia, you will spearhead the strategic direction for PepsiCo's NEO brand within the dairy category. This full-time role demands a blend of creative vision, analytical prowess, and leadership to drive brand equity, launch innovations, and achieve market leadership. Reporting to the marketing leadership team, you will collaborate with cross-functional partners including design, R&D, sales, and media agencies. This position offers exposure to high-impact projects, consumer insights, and cutting-edge marketing tools, positioning you for accelerated growth within PepsiCo's global marketing organization.

Key Responsibilities

Your role will encompass a wide range of strategic and operational duties essential to brand success:

• Develop and execute marketing strategies for core NEO products and new innovations, contributing to the category business plan.
• Lead end-to-end new product development, including pack design, formulation, artwork approval, and coordination of processes and teams.
• Establish and safeguard brand positioning, conduct brand pulse checks, and enhance equity through communication tools while developing Visual Identity with the Design team.
• Initiate, manage, and analyze consumer research projects; stay ahead of consumer, marketing, and cultural trends.
• Track and analyze brand performance using market data, consumer insights, media metrics, and promotion results to meet targets and recommend optimizations.
• Manage the brand Activities & Marketing (A&M) budget with rigorous financial reporting.
• Lead cross-functional teams to ensure timely project delivery and results.

Qualifications & Requirements

To excel in this role, candidates must demonstrate proven expertise and a passion for brand building:

• 5-7 years of experience in FMCG marketing, preferably in food and beverage or dairy categories.
• Hands-on product development experience, including concept writing, consumer insights analysis, market data interpretation, and trend monitoring.
• Exceptional communication skills with the ability to drive results through teamwork.
• Strong analytical abilities, high accuracy in handling large datasets, and proficiency in MS Excel and PowerPoint at an advanced level.
• Superior time and project management skills, prioritization expertise, and the capacity to engage stakeholders to meet deadlines.
• Deep passion for brand building, eagerness to adopt new marketing techniques and technologies, and knowledge of advertising, design, and cultural trends.
• Strong motivation to build dairy category expertise and continuous learning mindset.
• Upper-intermediate or higher English proficiency (written and verbal).

Why These Qualifications Matter

These requirements ensure you can navigate the fast-paced FMCG landscape, where data-driven decisions and innovative thinking are paramount. PepsiCo values candidates who combine strategic foresight with executional excellence.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive base salary estimated at $65,000 - $95,000 USD annually, plus performance-based bonuses.
• Comprehensive medical, dental, and vision insurance with family coverage.
• Generous paid time off, parental leave, and flexible working options.
• Professional development programs, including leadership training and global rotations.
• Employee assistance programs for mental health and well-being.
• Discounts on PepsiCo products and partnerships with fitness and lifestyle brands.
• Modern office in Moscow with state-of-the-art facilities.

Career Growth

PepsiCo invests heavily in talent development. As a Senior Brand Manager, you'll have access to mentorship from senior executives, cross-category exposure, and international opportunities. High performers advance to roles like Category Marketing Director or Global Brand Lead. Our structured career paths, combined with 360-degree feedback and skill-building workshops, ensure sustained growth. Many of our current leaders started in brand management roles similar to this one.

Why Join Us

At PepsiCo Russia, you'll work on brands that touch millions of lives daily, driving innovation in the competitive dairy sector. Moscow's vibrant market offers unparalleled opportunities to shape consumer preferences and achieve measurable impact. Benefit from PepsiCo's global resources, collaborative culture, and commitment to diversity and inclusion. This role is your gateway to influencing PepsiCo's future in Russia and beyond, in a company that champions bold ideas and rewards results.

Role FAQs

What is the work culture like at PepsiCo in Moscow?

Dynamic and collaborative, with a focus on innovation, work-life balance, and employee empowerment. Teams are cross-functional and results-oriented.

Is relocation support provided?

For eligible candidates, PepsiCo offers relocation assistance including visa support and housing allowances.

What are the next steps after applying?

Applications are reviewed within 1-2 weeks. Shortlisted candidates undergo interviews, assessments, and reference checks.

Is this role remote-friendly?

Hybrid model with 3 days in the Moscow office and flexibility for remote work.

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