Senior Brand Marketing Manager Careers at Lululemon - Vancouver, British Columbia

Role Overview

Join Lululemon's innovative North America Brand Marketing team as a Senior Brand Marketing Manager in Vancouver, British Columbia. Lululemon is a global leader in performance apparel for yoga, running, training, and athletic pursuits. We're setting the bar with technical fabrics and functional design, creating transformational products that inspire movement, growth, connection, and well-being. This role reports to the Sr. Manager, NA Brand, and focuses on bringing the Lululemon brand to life through dynamic campaigns across all channels.

As a Senior Brand Marketing Manager at Lululemon, you'll lead cross-functional efforts to deliver seamless guest experiences. From strategy development to execution of large-scale omni-channel campaigns, you'll drive brand partnerships, sports moments, and innovative creative that resonates with our community. If you thrive in ambiguity, love cultural trends, and have 8-10 years in apparel or sport marketing, this Lululemon career in Vancouver is your chance to create positive change.

Key Responsibilities at Lululemon

The Senior Brand Marketing Manager role demands strategic leadership and hands-on execution. Here's what you'll do daily:

• Refine and evolve the North America Brand Marketing Strategy with forward-thinking insights.
• Lead large-scale campaigns, developing strategies, cross-functional plans, and omni-channel execution.
• Manage partnerships including enrolment, integrations, resourcing, and flawless execution.
• Craft compelling creative briefs incorporating insights, trends, KPIs, audience targeting, and messaging.
• Collaborate with agencies on creative development, providing on-set strategic guidance.
• Inform global strategies with NA-specific insights and localized plans for consumer journeys.
• Partner cross-functionally with Merchandising, Retail, Ecommerce, Digital, Social, PR, and Sports teams.
• Oversee project roadmaps, budgets, timelines, KPIs, measurement, and post-campaign learnings.
• Elevate guest experiences through innovative, integrated campaigns that build community connections.

Expect to rally teams as a passionate storyteller, navigating complex initiatives with entrepreneurial spirit.

Qualifications & Requirements

To succeed as a Senior Brand Marketing Manager at Lululemon Vancouver, bring these qualifications:

• Bachelor’s degree in Business or Marketing + 8-10 years experience in retail, apparel, sport, or agency marketing with global exposure.
• Deep brand expertise: Leverage guest/product insights for omnichannel initiatives from start to finish.
• Creative leadership: Proven creative brief writing, agency collaboration, and on-set experience.
• Strategic communicator: Excel in presentations, executive materials, and cross-functional rallying.
• Project mastery: Smartsheet proficiency, timeline management, budget tracking in dynamic environments.
• Cultural fluency: Engaged with sport, fashion, lifestyle trends; bonus for athlete/influencer work.

Must-haves: Entrepreneurial innovation, courageous leadership, honest communication, people-first connection, and joy-infused work ethic. Comfort with ambiguity and changing priorities is essential.

Salary & Benefits

Lululemon Senior Brand Marketing Manager salary in Vancouver typically ranges from 130,000 - 170,000 CAD annually, based on experience, plus bonuses. While not officially disclosed, this reflects competitive market rates for senior roles in premium apparel marketing.

Thrive with Lululemon's exceptional perks:

• Competitive base + performance bonuses and stock options.
• Comprehensive health coverage: Medical, dental, vision, mental health support.
• Generous PTO and flexible vacation policy.
• 50% employee discounts on Lululemon products.
• Professional growth: Training stipends, leadership programs.
• Immigration support for international talent.
• Fitness reimbursements for yoga, gym, wellness.
• Retirement matching and inclusive, growth-focused culture.

Why Join Lululemon?

Lululemon isn't just a job—it's a movement. We're building a healthier future through equitable, inclusive environments. In Vancouver headquarters, you'll connect with innovative teams passionate about positive change. Our emphasis on people, community, and groundbreaking products sets us apart. As a Senior Brand Marketing Manager, you'll shape guest experiences that transform lives, backed by a culture valuing courage, connection, and joy. With global reach and local impact, this role offers unparalleled growth in the athletic apparel industry.

Experience the Lululemon difference: Fun, innovative, people-first. Don't take yourself too seriously—join a team that leads with heart.

How to Apply

Ready to elevate the Lululemon brand? Apply now for Senior Brand Marketing Manager in Vancouver, BC. Submit your resume highlighting relevant experience in brand strategy, campaigns, and creative leadership. We're seeking energetic thinkers ready to innovate. Immigration support available. Seize this Lululemon career opportunity today—spaces fill fast!

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