Senior, Brand Planning & Operations, Nike in Singapore

About Nike

Nike is the world's leading sports brand, empowering athletes and innovators to achieve their greatest potential. With a mission to bring inspiration and innovation to every athlete in the world, Nike operates at the intersection of sport, culture, and technology. In Southeast Asia & India (SEA&I), Nike drives dynamic marketing strategies that resonate with diverse consumers, fueling brand growth across the region. As a global powerhouse, Nike offers unparalleled opportunities for professionals passionate about sport and strategic excellence. Join Nike Singapore and be part of a team that shapes the future of brand marketing in a fast-paced, matrixed environment.

Role Overview

The Senior, Brand Planning & Operations role in Nike's SEA&I team is pivotal for operationalizing marketing success. Reporting to the Senior Manager of Brand Planning and Operations, you'll orchestrate essential tools and processes powering seasonal marketing initiatives. Partnering with the Asia Pacific Latin America (APLA) team and cross-functional SEA&I groups—including Brand, Digital, Retail, Creative, and Media—you'll ensure streamlined workflows, clear milestones, and agile execution. This position demands a strategic mindset, organizational prowess, and a passion for Nike's mission, making it ideal for dynamic professionals ready to drive marketing excellence in Singapore.

Key Responsibilities

Support Seasonal Marketing Processes

Coordinate and maintain core seasonal marketing processes for SEA&I and APLA regions. Ensure key gates, dates, milestones, and multi-season views are clear, accessible, and actionable for all stakeholders, enabling disciplined go-to-market planning.

Facilitate Operational Excellence

Organize and manage the SEA&I Marketing Homebase on Airtable. Lead product ordering and budget management for the marketing team, optimizing resources and maintaining fiscal discipline.

Partner to Build Tools

Collaborate with Planning & Ops, Brand, Digital, Retail, Creative, and Media teams to develop and refine operational tools and systems. Empower brand management teams with innovative solutions for efficiency and impact.

Streamline Communication and Workstreams

Facilitate seamless information flow across Geo and Territory brand teams. Consolidate cross-functional decks with streamlined stakeholder input for aligned execution.

Enable Strategy Activation and Empowerment

Support implementation of critical strategies into team ways of working and marketing plans. Lead trainings on processes, tools, and platforms like legal contract systems to empower teammates for success.

Qualifications & Requirements

To thrive in this role, candidates need a Bachelor’s degree in marketing or a related field (or equivalent experience). Require 3+ years in brand marketing, planning, operations, or strategic roles, ideally in global, matrixed organizations. Key experiences include supporting seasonal marketing workflows, go-to-market planning, and consumer-led brand strategy. Proficiency with tools like Airtable, Smartsheet, Box, Tableau, and Excel is essential. Strong project/portfolio management, resource planning, budget oversight, communication, and leadership skills are mandatory. A forward-thinking, solutions-oriented mindset, passion for sport, culture, and the Nike brand, plus willingness to travel up to 10% annually, complete the profile.

Benefits & Perks

Nike offers a premium compensation package tailored for high performers. Enjoy competitive salaries estimated at SGD 90,000–130,000 annually, plus performance bonuses. Comprehensive health insurance, wellness programs, and family benefits support your well-being. Exclusive employee discounts on Nike products keep you geared for success. Flexible work arrangements, generous parental leave, and mental health resources promote work-life balance. In Singapore, benefit from a vibrant, inclusive office in the South with modern amenities.

Career Growth

At Nike, career progression is driven by impact and potential. This senior role positions you for advancement into leadership within Brand Planning, Marketing Operations, or regional management. Access Nike's world-class learning platforms, mentorship programs, and global rotations. Develop expertise in cutting-edge tools and strategies while building a network across APLA and SEA&I. Nike's commitment to diversity, equity, and inclusion ensures equitable growth opportunities for all.

Why Join Us

Work in Nike's Singapore hub, a gateway to SEA&I's dynamic markets. Collaborate with elite teams on high-stakes projects that shape consumer experiences. Embrace a culture of innovation, inclusivity, and athletic passion. Nike values resilience, empathy, and entrepreneurial spirit—qualities that define our top performers. In a global environment, you'll gain exposure to matrixed operations, fostering skills for long-term success. Join Nike to orchestrate marketing magic and contribute to a brand that inspires billions.

Role FAQs

What is the work location?

This full-time role is based in South, Singapore, Singapore, with up to 10% travel.

What tools will I use daily?

Expect heavy use of Airtable, Smartsheet, Box, Tableau, Excel, and collaboration platforms.

Is prior Nike or sports industry experience required?

Preferred but not mandatory; passion for sport and Nike's brand is key.

How does this role support Nike's broader goals?

By streamlining processes, it enables agile, consumer-led marketing that drives regional growth.

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