About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In Central Asia, PepsiCo drives market leadership through strategic partnerships with bottlers, advanced digital execution, and a focus on perfect store standards. Joining PepsiCo means contributing to a legacy of excellence while shaping the future of the FMCG industry in dynamic markets like Kazakhstan.

Role Overview

The Senior Business Development Lead BCCA (Bottler Commercial Capabilities Acceleration) role in Almaty, Kazakhstan, is a pivotal leadership position within PepsiCo's Central Asia operations. This role focuses on transforming the commercial model to accelerate growth for top-tier bottlers. You will build multi-year capabilities plans, own Perfect Store, Go-To-Market (GTM), and Digital Transformation (DX) assessments, and drive sustainable market share gains through elevated execution and frontline sales capabilities. Reporting to senior leadership, you will act as the center of excellence for DX, GTM, and sales operations, influencing cross-functional teams and bottler partners to achieve PepsiCo's picture of success.

Key Responsibilities

In this high-impact role, you will spearhead initiatives that redefine commercial excellence:

• Lead the transformation of the commercial model, developing 5- and 3-year Joint Business Plan (JBP) capabilities roadmaps for top-tier bottlers, securing PepsiCo support and bottler investments.
• Conduct biennial Perfect Store, GTM, and DX capabilities assessments, ensuring Annual Operating Plan (AOP) roadmaps and governance forums for implementation.
• Invent and maintain methodologies for Perfect Store and DX calculations across long-term, AOP, and fact-vs-plan horizons, while building in-store execution processes for all categories and sub-channels.
• Own wargaming for competitor capabilities tracking and roadmap adjustments to maintain competitive edge.
• Equip bottlers for sustainable market share growth via Perfect Store execution, digitization, optimized GTM, and frontline sales force development, including segmentation, KPIs, outlet prioritization, and digital tools like SFA/IR and B2B platforms.

Capability Building and Leadership

You will serve as the Single Point of Contact (SPoC) for Global Perfect Store initiatives, drive training programs across sales, marketing, and revenue teams, and foster new processes for team efficiency. This includes planning team objectives, re-prioritizing as needed, and ensuring ongoing feedback loops for continuous improvement.

Qualifications & Requirements

To succeed in this role, candidates must bring proven expertise and a results-driven mindset:

• Minimum 7 years of experience in top-tier consulting or top-5 FMCG, ideally in beverages/foods, with focus on sales, finance, planning, or analytics.
• University degree and fluency in English.
• Deep experience in execution development, converting business plans to volume/revenue, and handling multiple data sources analytically.
• Exceptional persuasion, influencing, presentation, leadership, and change management skills at senior levels.
• Self-starter with process redesign abilities, IT literacy, digital tech understanding, and knowledge of shopper/consumer trends.
• Cross-functional capabilities in commercial, business development, finance, insights, marketing, and innovation.

Key Skill Set

Transformational leadership, facilitation, pragmatic creativity, relationship-building, and a high-drive, experimental mindset are essential for pushing boundaries and delivering innovative solutions.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in Kazakhstan:

• Competitive salary estimated at 65,000,000 - 95,000,000 KZT annually, with performance-based bonuses.
• Comprehensive medical insurance, including family coverage and wellness programs.
• Generous paid time off, flexible working arrangements, and modern office facilities in Almaty.
• Access to global learning platforms, leadership development programs, and mentorship from industry experts.
• Employee discounts on PepsiCo products, team-building events, and opportunities for international assignments.

Career Growth

At PepsiCo, career progression is driven by performance and potential. As Senior Business Development Lead, you will gain visibility with global and regional teams, positioning you for advancement to director-level roles in commercial strategy, sales operations, or business unit leadership. PepsiCo's robust talent development framework includes rotations, executive coaching, and MBA sponsorships, ensuring long-term growth in the fast-paced FMCG sector.

Why Join Us

Join PepsiCo in Almaty to lead transformative initiatives in a high-growth market. Be part of a company that invests in innovation, sustainability, and people. Influence bottler partnerships, drive digital-first execution, and contribute to PepsiCo's dominance in Central Asia. With a collaborative culture, cutting-edge tools, and a commitment to positive impact, this role offers unparalleled opportunities to make a tangible difference.

Role FAQs

What is the work environment like?

A dynamic, hybrid setup in Almaty's modern PepsiCo office, emphasizing collaboration, innovation, and work-life balance.

Is relocation support available?

Yes, for qualified international candidates, PepsiCo provides relocation assistance.

What are the reporting lines?

You report to BU senior leadership and collaborate with global Perfect Store teams and Central Asia functions.

How does this role contribute to PepsiCo's goals?

By accelerating bottler capabilities, it directly boosts revenue growth, market share, and execution excellence across categories.

Are there travel requirements?

Moderate travel within Kazakhstan and Central Asia for bottler engagements and forums.