About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people and generates annual revenues exceeding $90 billion. The company is committed to sustainable growth, innovation, and delivering joyful consumer experiences. In Europe, PepsiCo is expanding its food ventures, focusing on real food, meals, and transformative culinary partnerships. This Senior Communications Manager role in Cornella de Ll., Barcelona, positions you at the heart of PepsiCo's ambitious new revenue streams in international commercial operations.

Role Overview

The Senior Communications Manager for Food Ventures, New Revenue Streams, and International Commercial at PepsiCo will shape the narrative around the company's pioneering food initiatives. Based in Cornella de Ll., Barcelona, this role emphasizes (approximately 85%) food storytelling, highlighting commitments to real food, culinary innovation, strategic partnerships, and cross-cultural consumer connections. You'll craft compelling external communications to inspire key opinion leaders and informed audiences, while fueling internal alignment. Ideal for a strategic storyteller passionate about brand transformation and purpose-driven messaging in the food and beverage sector.

Strategic Impact

This position influences PepsiCo's global brand perception, shifting narratives from ultra-processed foods toward authentic, health-forward positioning. You'll drive awareness of how PepsiCo reimagines food service occasions, bringing the company closer to consumers worldwide.

Key Responsibilities

Lead the development and execution of a communications strategy spotlighting PepsiCo’s culinary ventures and commercial impact. Execute high-impact external campaigns that showcase innovation, partnerships, and cultural connections. Collaborate with PR agencies, media partners, and influencers to secure earned media coverage. Advise senior leadership on messaging, tone, and positioning. Ensure alignment between FoodCo and Global Communications teams, while monitoring trends to manage reputation and identify opportunities.

External Communications Focus

With a strong emphasis on food storytelling, responsibilities include elevating awareness of PepsiCo's role in transforming food service across occasions and cultures.

Qualifications & Requirements

Candidates need 8+ years of experience in corporate communications, brand PR, or related fields, with a proven track record in strategic plans. Exceptional writing, editing, and storytelling skills are essential. Experience thriving in matrixed organizations and managing stakeholders is required. A genuine passion for food, sustainability, consumer experiences, and purpose-driven transformation sets top candidates apart. Fluency in English and Spanish is advantageous for this Barcelona-based role.

Preferred Experience

Background in the food & beverage industry, especially with health-forward or innovation-focused campaigns, is highly valued.

Benefits & Perks

PepsiCo offers a competitive salary estimated at €65,000–€95,000 annually, reflecting Spain's Food & Beverage sector rates with a buffer for top talent. Enjoy comprehensive health insurance, retirement plans, and wellness programs. Flexible hybrid work options support work-life balance. Access generous paid time off, family leave, and employee discounts on PepsiCo products. Professional development includes leadership training and global mobility programs.

Additional Perks

Team-building events, sustainability initiatives, and innovation workshops enhance your PepsiCo experience in vibrant Barcelona.

Career Growth

At PepsiCo, this role opens doors to senior leadership in global communications. Matrixed structure provides cross-functional exposure to commercial, innovation, and international teams. Mentorship from executives and access to PepsiCo University foster skill-building. High performers advance to director-level positions or pivot to broader marketing/PR functions, with opportunities across Europe and beyond.

Development Pathways

Annual reviews, 360 feedback, and tailored growth plans ensure continuous advancement in a dynamic, purpose-led organization.

Why Join Us

Join PepsiCo in Cornella de Ll. to lead storytelling for food's future. Influence a global giant's transformation toward sustainable, consumer-centric innovation. Work in a collaborative environment with passionate teams, leveraging Barcelona's culinary capital status. Contribute to real impact: healthier foods, cultural connections, and brand evolution. PepsiCo's scale offers unmatched resources, while its purpose—creating smiles with every sip and bite—fuels meaningful careers.

Role FAQs

What is the focus of this role?

Primarily (85%) food ventures storytelling, including real food innovation, partnerships, and shifting brand perceptions.

Is remote work possible?

Hybrid model with flexibility, based in Cornella de Ll., Barcelona.

What salary can I expect?

Estimated €65,000–€95,000 yearly, based on sector benchmarks.

Does PepsiCo support professional growth?

Yes, through training, mentorship, and global opportunities.

What's the company culture like?

Inclusive, innovative, and purpose-driven, emphasizing sustainability and consumer joy.