Senior Digital Brand Marketing (Run/Train/Kids) at Nike in Singapore

About Nike

Nike is the world's leading sports brand, empowering athletes* around the globe through innovative products, storytelling, and digital experiences. In Southeast Asia & India (SEA&I), Nike drives cultural movements in running, training, and youth sports. Join our dynamic team in Singapore to shape the future of digital brand marketing and connect millions with the thrill of sport.

Role Overview

As Senior Digital Brand Marketing specialist for Run/Train/Kids in SEA&I, you'll report to the Manager of Digital Brand Marketing and collaborate across Brand, Retail, Media, Creative, and cross-functional teams in Asia Pacific & Latin America (APLA). This full-time role in Singapore demands a passion for sport, strategic vision, and data-driven creativity to craft disruptive digital strategies that fuel brand love and business growth.

Thrive in a fast-paced environment where you'll lead bold ideas for Nike's digital ecosystem, including Nike.com, Nike App, and social platforms. Balance authentic storytelling with measurable impact, staying ahead of trends in running culture, training innovations, and kids' sports communities.

Key Responsibilities

Strategic Leadership

Lead integrated digital brand strategies for Running, Training, and Nike Kids, focusing on seasonal concepts, product launches, and athlete moments that resonate across SEA&I markets.

Consumer Engagement

Develop compelling hooks and narratives to draw consumers into Nike's platforms, fostering deeper connections with products, stories, and communities.

End-to-End Execution

Own the full lifecycle of digital marketing plans—from creative briefs to launch—across owned channels and digital partners, ensuring seamless delivery.

Platform Expertise

Act as the go-to expert for Nike.com, Nike App, and key social platforms, maximizing their capabilities to elevate brand experiences.

Collaboration & Innovation

Partner with internal teams and external agencies to bring high-impact initiatives to life. Monitor industry, sport, and marketplace trends to create authentic, culturally relevant connections.

Qualifications & Requirements

Nike seeks seasoned professionals based in Singapore with:

• Minimum 3 years of marketing experience, including substantial digital and app marketing exposure.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven track record leading high-impact campaigns; sports or performance marketing experience highly valued.
• Expertise in marketing analytics, creative planning, and a test-and-learn approach.
• Agile mindset, detail orientation, and obsession with breakthrough digital experiences.

Passion for running, training, and youth sports culture is essential. Experience in SEA&I markets is a strong advantage.

Benefits & Perks

At Nike Singapore, enjoy a premium work environment designed for high performers:

• Competitive salary estimated at SGD 90,000 - 130,000 annually, based on Retail/Tech sector benchmarks with upside buffer.
• Comprehensive health and wellness benefits, including fitness reimbursements.
• Flexible hybrid work model in state-of-the-art Singapore offices.
• Employee discounts on Nike products worldwide.
• Professional development through Nike University and global rotations.

Career Growth

This senior role offers a launchpad for marketing leaders. Excel here to advance into regional or global digital strategy positions, managing larger portfolios or leading SEA&I marketing teams. Nike invests in your growth with mentorship, training, and exposure to innovative projects that shape the future of sport.

Why Join Us

Be part of Nike's mission to bring inspiration and innovation to every athlete* in SEA&I. In Singapore's vibrant hub, you'll craft campaigns that ignite passions, drive Nike's growth, and leave a lasting cultural impact. Join a collaborative, sport-obsessed team where your ideas fuel global movements.

Role FAQs

Is this role remote or onsite?

Based in Singapore with hybrid flexibility, emphasizing in-office collaboration.

What experience level is required?

Minimum 3 years in marketing, with strong digital focus; senior-level execution skills.

Does Nike sponsor visas?

Candidates must be based in Singapore; local eligibility preferred.

How does this role impact Nike's business?

Directly drives brand growth through digital strategies for key categories like Run/Train/Kids.

What's the team culture like?

Fast-paced, collaborative, and athlete-driven, with a focus on creativity and results.

*If you have a body, you are an athlete.