About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and sport forward, from iconic sneakers to groundbreaking apparel. In Southeast Asia & India (SEA&I), Nike is accelerating growth by blending local insights with global strategies. Join our Singapore team to shape the future of sportswear and teamsports marketing in one of the region's most dynamic markets.

Role Overview

As Senior Digital Brand Marketing (Sportswear/Teamsports) in Singapore, you'll report to the Manager of Digital Brand Marketing for SEA&I. This role sits within the SEA&I Digital Marketing team, collaborating with Brand, Retail, Media, Brand Creative, and cross-functional partners across SEA&I, Asia Pacific Latin America (APLA), and Global teams. You'll lead disruptive digital strategies that balance compelling brand storytelling with measurable business impact, owning digital brand plans for Sportswear and Team Sports categories. Ideal for a seasoned marketer passionate about sport, culture, and data-driven innovation.

Key Responsibilities

Your core duties focus on delivering end-to-end digital experiences that ignite the Nike brand and fuel growth in SEA&I.

• Lead and integrate digital brand strategy for Sportswear and Team Sports, emphasizing seasonal concepts, product marketing, and athlete moments.
• Create compelling hooks to draw consumers onto Nike platforms, showcasing products, athletes, and stories.
• Manage the full run-of-show for integrated digital marketing plans across owned platforms and partner channels, from briefing to launch.
• Act as the subject matter expert for Nike.com, Nike App, and key social platforms, maximizing their capabilities for superior brand experiences.
• Drive strong partnerships with cross-functional teams and external agencies to amplify key brand moments.
• Stay ahead of industry, sport, and marketplace trends to inform strategies and forge authentic consumer connections.

Strategic Impact

Expect to orchestrate campaigns that not only elevate Nike's presence in SEA&I but also contribute to broader APLA and global initiatives, ensuring seamless consumer journeys across digital touchpoints.

Qualifications & Requirements

Nike seeks candidates who thrive in fast-paced, collaborative environments with a blend of creativity, strategy, and analytics.

• Based in Singapore.
• Minimum 3+ years of marketing experience, including significant digital and app marketing exposure.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven track record leading and executing high-impact marketing campaigns; sports-related experience is a plus.
• Expertise in marketing analytics and creative planning with a test-and-learn mindset.

A strong passion for sport and culture, plus the ability to inspire teams with bold ideas, will set you apart.

Benefits & Perks

Joining Nike in Singapore means accessing world-class perks tailored to high-performers.

• Competitive salary estimated at SGD 85,000–125,000 annually, based on Retail/Tech sector rates with a 5-10% buffer.
• Comprehensive health and wellness benefits, including gym memberships and sports programs.
• Employee discounts on Nike products worldwide.
• Flexible working arrangements in a modern Singapore office.
• Professional development opportunities, including global training and conferences.
• Parental leave, mental health support, and community impact programs.

Career Growth

This senior role offers a launchpad for advancement within Nike's Digital Marketing ecosystem. Excel here, and you'll influence larger APLA strategies or transition to global brand leadership. Nike invests in talent through mentorship, leadership programs, and exposure to cutting-edge tools like AI-driven analytics and immersive digital platforms. Past team members have progressed to Director-level roles, shaping Nike's digital transformation across Asia.

Why Join Us

At Nike, you're not just marketing products—you're fueling movements. In SEA&I's vibrant markets, from bustling Singapore streets to India's rising sports scene, your work will connect millions with Nike's 'Just Do It' ethos. Enjoy a collaborative culture that values bold ideas, data-backed decisions, and passion for sport. Singapore's strategic hub offers unparalleled access to regional growth, tech innovation, and diverse consumer trends. Be part of a team delivering seamless experiences that drive loyalty and sales.

Role FAQs

What experience level is required?

Minimum 3+ years in marketing, with strong digital/app focus. Sports experience preferred but not mandatory.

Is relocation support available?

Candidates must be based in Singapore; no relocation specified.

What platforms will I work with?

Nike.com, Nike App, and major social channels, plus partner ecosystems.

How does this role measure success?

Through brand lift, engagement metrics, consumer acquisition, and business growth KPIs.

What's the team structure?

Reports to SEA&I Digital Brand Manager; collaborates across regional and global functions.

Ready to disrupt? Apply now and bring Nike's sportswear and teamsports to life digitally in SEA&I.