About PepsiCo

PepsiCo is a global leader in the food and beverage industry, home to some of the world’s most trusted and iconic brands. With a portfolio that includes Pepsi, Gatorade, Lay’s, and more, PepsiCo operates in over 200 countries, driving innovation and positive change. In ANZ, PepsiCo is committed to Dare for Better, creating more possibilities for consumers, employees, communities, and the planet. Joining PepsiCo means being part of a dynamic FMCG powerhouse that values career growth, recognition, and impactful work.

Role Overview

The Senior Digital Manager role in Chatswood, New South Wales, reports to the ANZ Head of Media. This pivotal position leads the end-to-end media strategy and campaign implementation for PepsiCo brands across owned, earned, and paid media. As the digital marketing SME, you’ll partner with brand teams and agencies to execute Total Connections Planning (TCP), manage a $50 million media portfolio, and deliver data-driven solutions. This is a full-time opportunity to shape the future of PepsiCo’s digital presence in Australia and New Zealand.

What is Total Connections Planning (TCP)?

TCP is PepsiCo’s consumer-centric framework for designing seamless communications experiences across content and media. You’ll lead this process, ensuring campaigns drive fame, cultural relevance, and maximum ROI.

Key Responsibilities

In this senior role, you’ll orchestrate high-impact digital campaigns and strategies. Key responsibilities include:

• Leading TCP strategy to integrate paid, owned, and earned media for fame-driving campaigns.
• Delivering annual TCP plans aligned with business calendars, audience architecture, DCO, influencers, personalization, and 1st party data.
• Serving as a trend lighthouse, inspiring brand teams and agencies with consumer insights, media best practices, and innovations.
• Managing media agency relationships and joint business partnerships for optimal outputs.
• Collaborating with brand and shopper leads on campaign delivery, championing TCP best practices from brief to execution.
• Driving audience-content-media-measurement integration and consumer-centric personalization at scale.
• Applying gold standard media activation to maximize efficiency and effectiveness.
• Leveraging data for test-and-scale approaches, KPI tracking, and connections mapping.
• Leading PEP connected media strategy, JBP oversight, DCO, creators, measurement, discoverability, and lower funnel optimization.

Qualifications & Requirements

To succeed as PepsiCo’s ANZ Senior Digital Manager, you need:

• Significant 6-10+ years in digital media and comms strategy leadership, from agency or in-house roles on scale brands.
• Deep expertise as a digital marketing SME in strategy, implementation, audience planning, and data solutions.
• Proven ability to manage large media budgets (~$50M) and deliver ROI-focused campaigns.
• Strong leadership in agency partnerships, influencer management, and platform-first creativity.
• Experience with performance marketing, personalization, and measurement frameworks like TCP and BBE KPIs.

Ideal candidates are strategic thinkers who bring the outside in, champion innovation, and thrive in fast-paced FMCG environments.

Benefits & Perks

PepsiCo offers a competitive and comprehensive benefits package designed for work-life balance and wellbeing:

• 12% annual bonus based on performance.
• $20k car allowance per annum.
• Discounts on Scoopon, Luxury Escapes, and Asahi Beverages portfolio.
• Generous leave: wellness days, birthday leave, volunteer leave, 20 weeks parental for primary & secondary carers, plus leave purchase/cash out options.
• Health & Wellness programs including discounted private health insurance, financial coaching, counselling sessions, flu vaccinations, and skin checks.
• Lease Plan for vehicle options.
• Professional development programs and global career opportunities.

Career Growth

At PepsiCo, career progression is a priority. This role offers exposure to senior leadership, global brands, and cross-functional teams. With structured development programs, you’ll gain skills in digital innovation, media leadership, and strategic planning. PepsiCo’s global network provides pathways to international roles, ensuring long-term growth in the FMCG sector.

Why Join Us

Join PepsiCo to work on iconic brands with a $50M media portfolio in a collaborative, innovative environment. Be the digital SME shaping ANZ’s media future, driving cultural impact, and maximizing ROI. Enjoy premium benefits, career support, and the chance to Dare for Better for brands, consumers, and the planet. Located in Chatswood, this role combines strategic influence with hands-on execution in Australia’s vibrant food & beverage market.

Role FAQs

Q: What experience is required?
A: 6-10+ years in digital media strategy leadership, ideally on scale FMCG brands.

Q: What’s the media budget?
A: Approximately $50 million across ANZ brands.

Q: Is relocation supported?
A: This is based in Chatswood, NSW; local candidates preferred.

Q: What are the key focus areas?
A: TCP leadership, agency partnerships, data-driven personalization, and ROI optimization.

Q: How does PepsiCo support professional growth?
A: Through targeted programs, global opportunities, and mentorship from ANZ leadership.