About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and digital experiences. With a presence in over 190 countries, Nike drives the future of sport by creating premium connections that inspire movement and achievement. In Korea, Nike is at the forefront of digital innovation, blending global brand standards with local consumer insights to fuel growth across Nike.com and the Nike App.

Role Overview

The Senior, Digital Marketing Always On & Consumer Moments role in Seoul, Korea, is a pivotal position within Nike's Digital Marketing Owned team. Reporting to the Senior Manager, Owned, this expert leads year-round digital engagement strategies that deliver resonant consumer moments. You'll craft premium storytelling on owned channels, fostering deep connections that elevate Nike's brand distinction and drive business results 365 days a year. Collaborate with Asia-Pacific, Latin America, Nike Digital, Merchandising, and Brand Creative teams to execute breakthrough campaigns tailored to Korean consumers.

Key Responsibilities

In this dynamic role, you'll spearhead Korea's digital marketing efforts beyond seasonal campaigns, focusing on continuous engagement and meaningful consumer touchpoints.

• Set seasonal priorities and 365 story maps: Align with GEO strategy to ensure cohesive, year-round narratives that resonate locally.
• Write and direct end-to-end digital strategy briefs: For key consumer moments, delivering relevant brand experiences on Nike.com and App.
• Lead Always-On briefs and production: Collaborate with the local content production studio to create storytelling that deeply connects with consumers.
• Build and standardize repeatable toolkits: For cross-team adoption, while upholding Nike Digital Brand Standards.
• Leverage Airtable and internal systems: To manage projects with external partners and internal teams efficiently.
• Analyze weekly/monthly performance: Translate data insights into actionable improvements for sustained growth.

Strategic Impact

Your work will elevate Nike's digital ecosystem, turning data into distinctive experiences that boost engagement, loyalty, and sales across all owned channels.

Qualifications & Requirements

Nike seeks a digital marketing leader with a consumer-centric mindset and proven track record in strategy and activation.

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years in digital or brand marketing, including 2+ years in digital activation.
• Expertise in developing and executing digital marketing strategies.
• Strong collaboration with cross-functional teams, partners, and agencies.
• Excellent oral and written communication in Korean and English.
• Practical knowledge of digital UI, UX, and operational mechanisms.
• Agile project management across multiple priorities.
• Innovative, execution-focused mindset for new initiatives.

Benefits & Perks

Joining Nike means accessing world-class benefits designed for high performers.

• Competitive salary estimated at 80-120 million KRW annually, reflecting senior expertise in Korea's retail/tech sector.
• Global collaboration with Asia-Pacific and Nike HQ teams.
• Professional development in cutting-edge digital marketing.
• Health, wellness, and employee discounts on Nike products.
• Flexible work environment promoting innovation and work-life balance.
• Opportunities to shape Nike's brand in Korea's dynamic market.

Career Growth

This senior role offers a launchpad for advancement within Nike's Digital Marketing and broader GEO leadership. Excel here to influence regional strategies, mentor juniors, and contribute to global campaigns. Nike invests in your growth through training, conferences, and exposure to elite teams, positioning you for Director-level opportunities.

Why Join Us

At Nike Korea, you'll lead digital transformation in a high-growth market, blending creativity with data to create lasting consumer bonds. Be part of a brand that defines sport culture, with resources to innovate fearlessly. Seoul's vibrant scene complements Nike's energetic culture, offering unparalleled impact on business and brand legacy.

Role FAQs

Q: What is 'Always On & Consumer Moments'?
A: It focuses on continuous digital engagement and campaigns tied to consumers' key life moments, beyond seasonal pushes.

Q: Is Korean fluency required?
A: Yes, strong Korean and English skills are essential for local and global collaboration.

Q: What tools will I use?
A: Airtable, internal Nike systems, and analytics platforms for strategy, production, and performance tracking.

Q: How does this role drive business growth?
A: Through data-informed storytelling that boosts engagement, conversions, and loyalty on owned digital channels.

Q: What's the team structure?
A: Part of Digital Marketing Owned, reporting to Senior Manager, with matrixed partnerships across functions.