Senior Digital Marketing (Digital Partners) at Nike in Singapore

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and digital experiences. With a presence in over 190 countries, Nike drives culture and community worldwide. In Southeast Asia & India (SEA&I), Nike is accelerating growth through digital transformation, marketplace partnerships, and consumer-centric marketing. Join Nike in Singapore to shape the future of sportswear marketing in one of Asia's most dynamic regions.

Role Overview

As Senior Digital Marketing (Digital Partners) in Nike's SEA&I team, you'll report to the Manager of Digital Marketing for Digital Partners. Based in Singapore, you'll plan and execute high-impact campaigns for Nike's official stores on leading marketplace platforms and third-party channels. This role combines strategic planning, hands-on execution, and data-driven optimization to ensure brand alignment, operational excellence, and maximum consumer engagement. Thrive in a fast-paced, multi-market environment while collaborating with Nike Direct Digital Commerce, Brand Creative, Consumer Insights, and external agencies.

Key Responsibilities

Your core duties will focus on delivering seamless digital campaigns that resonate across SEA&I markets:

• Support day-to-day operations of Nike official stores on Digital Partners and other platforms, ensuring smooth functionality and brand consistency.
• Project manage end-to-end digital campaigns, from asset development and content pushes to launch and iteration.
• Partner with regional, creative, and commerce teams to build seasonal marketing calendars and localized strategies tailored to diverse markets.
• Collaborate closely with agencies and vendors on creative briefs, approvals, production timelines, and quality control.
• Monitor campaign performance in real-time, leveraging data insights to identify optimization opportunities and report on key metrics like engagement, conversions, and ROI.
• Ensure full compliance with platform guidelines, legal standards, and internal policies for timely, flawless execution.
• Represent Nike in strategic discussions with Digital Partners, advocating for innovative opportunities and strong partnerships.

Daily Impact

Expect to juggle multiple priorities in a collaborative setting, using your expertise to turn insights into action and elevate Nike's digital presence.

Qualifications & Requirements

Nike seeks a strategic digital marketing specialist with proven execution skills:

• Minimum 3+ years of digital marketing experience, ideally with marketplace platforms like Shopee, Lazada, or similar in SEA.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong project and time management skills, with a track record of handling multiple priorities in fast-paced environments.
• Expertise in campaign optimization and reporting, powered by data insights from tools like Google Analytics, platform dashboards, or BI software.
• Based in Singapore, with excellent communication and collaborative mindset for cross-functional teamwork.
• Passion for consumer engagement, sports culture, and data-driven decision-making.

Preferred Experience

Hands-on knowledge of SEA digital ecosystems, A/B testing, and performance marketing will set you apart.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high performers in Singapore:

• Competitive salary estimated at SGD 90,000 - 130,000 annually, based on Retail/Tech sector rates with buffer for top talent.
• Comprehensive health insurance, wellness programs, and employee discounts on Nike products.
• Flexible hybrid work options in Nike's modern Singapore office.
• Professional development through Nike University training, mentorship, and global conferences.
• Generous paid time off, parental leave, and performance bonuses tied to team success.
• Vibrant company culture with team-building events, athlete meetups, and SEA&I innovation hubs.

Career Growth

This senior role is a launchpad for digital marketing leaders at Nike. Excel here to advance to roles like Digital Marketing Manager, Head of Partnerships, or regional leadership positions. Nike invests in your growth with personalized career paths, leadership programs, and exposure to global projects. Many alumni progress to Nike's headquarters in the US or expanded APAC roles, building long-term careers in sports marketing.

Why Join Us

Be part of Nike's digital revolution in SEA&I, where you'll influence millions of consumers and partners. Work on cutting-edge campaigns that blend creativity, technology, and performance. Singapore's strategic hub offers unparalleled access to Asia's booming e-commerce market, with Nike providing the tools, team, and vision to succeed. If you're passionate about driving impact through digital innovation, Nike is your platform to Just Do It.

Role FAQs

What platforms will I work with?

Primarily Digital Partners and third-party marketplace platforms dominant in SEA, such as Shopee and Lazada.

Is relocation support available?

This role requires candidates based in Singapore; no relocation specified.

What tools do I need expertise in?

Campaign management platforms, analytics tools, project management software like Asana or Trello, and data visualization for reporting.

How does Nike support work-life balance?

Through flexible hours, wellness initiatives, and a focus on sustainable performance in a supportive culture.

What's the team structure?

Report to the Digital Partners Manager within the SEA&I Digital Marketing team, collaborating across Nike functions and agencies.

Ready to elevate Nike's digital game? Apply now and bring your A-game to Singapore.