Senior Digital Marketing, Singapore (SEA&I) - Jordan APLA at Nike

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and digital experiences. With a presence in over 190 countries, Nike drives culture and performance in sports, fashion, and lifestyle. The Jordan Brand, a powerhouse within Nike, celebrates Michael Jordan's legacy, blending basketball heritage with streetwear innovation. In Asia Pacific Latin America (APLA), Nike's Singapore hub leads regional strategies, delivering consumer-first campaigns that resonate across diverse markets like Southeast Asia and India (SEA&I).

Role Overview

As Senior Digital Marketing for Jordan APLA in Singapore, you'll lead digital initiatives that bring Jordan Brand's seasonal strategies to life. Reporting to the Senior Manager of Digital Marketing, this role demands a blend of strategic vision, analytical prowess, and creative flair. You'll shape consumer journeys across Nike.com, SNKRS App, Nike App, email, paid media, and social platforms, partnering with Global, Geo, and Territory teams. Based in South Singapore, thrive in a collaborative environment focused on bold, impactful digital storytelling.

Key Responsibilities

Your impact will span planning, execution, and optimization of digital campaigns tailored for SEA&I.

• Drive Seasonal Planning: Prioritize key initiatives aligning with Jordan Brand's global calendar, ensuring regional relevance and business growth.
• Localize Global Strategies: Adapt worldwide campaigns to local cultures, boosting engagement and sales in Southeast Asia and India.
• Collaborate on Operations: Work with Brand Operations to map timelines, deliverables, and seamless campaign rollouts.
• Influence Creative Output: Partner with Brand Creative teams to develop platform-optimized visuals and narratives that elevate brand distinction.
• Lead Performance Reporting: Analyze and share metrics from owned channels, demonstrating ROI and informing future strategies.
• Innovate Consumer Experiences: Explore emerging digital opportunities to push Jordan Brand's boundaries in sport culture.

Digital Platform Expertise

Demonstrate deep knowledge of Nike's ecosystem: Nike.com for e-commerce, SNKRS App for exclusive drops, Nike App for personalized training, plus targeted email and paid social campaigns.

Qualifications & Requirements

Nike seeks proven leaders passionate about digital marketing and sport culture.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of hands-on experience in digital marketing, mastering .com, apps, email, paid media, and social platforms.
• Proven track record developing end-to-end strategies powered by consumer and product insights.
• Exceptional communication and presentation skills; fluent in English.
• Must be based in Singapore, with agility to manage priorities in a fast-paced setting.

The ideal candidate combines analytical thinking with creative vision, excelling in cross-functional partnerships and data-informed storytelling.

Benefits & Perks

Joining Nike means accessing world-class resources and a culture of innovation.

• Competitive salary estimated at SGD 90,000 - 130,000 annually, reflecting senior-level expertise in Singapore's retail/tech sector.
• Comprehensive health, wellness, and family benefits tailored for Singapore employees.
• Employee discounts on Nike and Jordan products, plus access to exclusive events and athlete experiences.
• Flexible work options supporting work-life balance in a dynamic regional hub.
• Professional development through Nike's leadership programs and global training.

Career Growth

This senior role positions you for advancement within Nike's APLA and global structure. Gain exposure to high-stakes campaigns, build expertise in emerging tech like AI-driven personalization, and lead larger teams. Past alumni have progressed to Director-level roles, leveraging Nike's mentorship and mobility programs. Develop skills in multicultural marketing, preparing for expansive opportunities in sports innovation.

Why Join Us

Be part of Jordan Brand's legacy, where creativity meets performance. In Singapore's vibrant hub, collaborate with top talent to craft campaigns that inspire millions. Nike values agility, consumer obsession, and bold ideas—qualities that define success here. Contribute to a brand that doesn't just sell products but shapes culture, from basketball courts to urban streets across SEA&I.

Role FAQs

What digital platforms will I work with?

Core focus on Nike.com, SNKRS App, Nike App, email marketing, paid media, and social channels, with room to explore new opportunities.

Is relocation support provided?

The role requires being based in Singapore; local candidates preferred.

What is the team structure?

Report to Senior Manager Digital Marketing, partnering with Brand Creative, Social & Integrated Media, Retail Marketing, and agencies.

How does this role impact business outcomes?

Directly drive brand engagement, sales growth, and distinction through data-backed strategies.

Apply Today

Ready to elevate Jordan Brand digitally? Submit your application and join Nike's mission to bring inspiration and innovation to every athlete in SEA&I.