About PepsiCo

PepsiCo is a global leader in the food and beverage industry, standing as one of the largest companies worldwide with iconic brands consumed over a billion times daily across more than 200 countries. From Pepsi and Lay's to Gatorade and Quaker, PepsiCo's portfolio drives innovation and consumer delight. The company fosters a culture of curiosity, inclusivity, and bold action, where every employee—from leadership to front lines—dares for better. Joining PepsiCo means contributing to a better world through sustainable practices, diverse teams, and transformative strategies. With a commitment to positive impact, PepsiCo empowers professionals to influence global markets while advancing their careers in an environment that values authenticity and excellence.

Role Overview

The Senior Director of Licensing, EMEA, based in Sandyford, Ireland, is a pivotal leadership role reporting to the VP of Licensing & Merchandising. This position spearheads the development and execution of licensing strategies to amplify PepsiCo’s brand presence across Europe, the Middle East, and Africa. By forging strategic partnerships and merchandising initiatives, you will deliver consistent revenue growth while ensuring brand alignment and market expansion. This role demands a strategic visionary with deep EMEA expertise, blending business acumen, negotiation prowess, and cross-functional collaboration to unlock new opportunities in diverse product categories.

Strategic Impact in EMEA

In this high-visibility role, you will shape PepsiCo's licensing future in a dynamic region, leveraging consumer trends and retailer networks to drive multimillion-euro growth. Ideal for seasoned executives passionate about brand extension and commercial success.

Key Responsibilities

As Senior Director of Licensing, EMEA, your impact will span strategy, partnerships, and execution:

• Collaborate with the VP to craft and implement long-term and short-term licensing strategies, maximizing revenue and brand influence across EMEA markets.
• Identify high-potential partners, negotiate licensing agreements, and secure deals in key categories like Health & Beauty, Apparel, Food & Beverage, and Hardlines.
• Oversee agent relationships and manage the licensee portfolio, ensuring strict financial compliance, brand integrity, and superior in-market product execution.
• Partner cross-functionally with Marketing, Design, and Dcomm teams to enhance brand visibility and revenue streams.
• Build and nurture key retailer relationships to launch impactful programs and products, while analyzing consumer insights, market trends, and performance data for ongoing optimization.

Qualifications & Requirements

To excel in this role, candidates must bring proven expertise tailored to EMEA's complex landscape:

• 8-10+ years of hands-on experience launching licensed goods across EMEA, backed by exceptional contacts with retailers and licensees.
• Demonstrated success across diverse categories including Health & Beauty, Apparel, Food & Beverage, and Hardlines.
• Strong track record in managing agent partnerships, with proficiency in a second EU language preferred.
• Exceptional negotiation skills for handling complex, high-stakes deals and portfolio management.
• Superior communication abilities to influence stakeholders and drive alignment.

Why These Qualifications Matter

PepsiCo seeks leaders who can navigate regulatory nuances, cultural diversity, and competitive pressures in EMEA, turning insights into actionable growth.

Benefits & Perks

PepsiCo offers a premium compensation package designed for top talent:

• Competitive salary estimated at €150,000-€220,000 annually, reflecting senior leadership in Ireland's food & beverage sector.
• Comprehensive health, wellness, and retirement benefits with a focus on work-life balance.
• Professional development programs, including leadership training and global mobility opportunities.
• Hybrid work flexibility in Sandyford's modern office, plus generous PTO and family-friendly policies.
• Access to PepsiCo's employee discounts, wellness initiatives, and community impact programs.

Career Growth

At PepsiCo, career progression is fueled by performance and potential. As Senior Director, you'll gain exposure to executive leadership, international projects, and high-impact decisions. Past leaders have advanced to VP roles, regional GM positions, and global strategy functions. With PepsiCo's Dare for Better ethos, you'll receive mentorship, skill-building resources, and stretch assignments to accelerate your trajectory in consumer goods and licensing.

Why Join Us

Choose PepsiCo for a role where your expertise shapes billion-dollar brands. In Sandyford, Ireland, enjoy a vibrant tech hub location with proximity to Dublin's opportunities. Be part of an inclusive culture that celebrates diversity, innovation, and real-world impact. Drive PepsiCo's EMEA licensing dominance while growing personally and professionally in a company committed to sustainability and employee success.

Role FAQs

Q: Is relocation support available? Yes, PepsiCo provides relocation assistance for qualifying candidates.

Q: What is the reporting structure? This role reports directly to the VP of Licensing & Merchandising.

Q: Is EU language proficiency required? Preferred but not essential; English is primary.

Q: What categories does the role cover? Health & Beauty, Apparel, Food & Beverage, Hardlines, and more.

Q: How does PepsiCo support work-life balance? Through flexible hybrid models, wellness programs, and unlimited learning resources.