About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and digital experiences. In Japan, Nike drives cultural movements in sport, fashion, and lifestyle, with a strong focus on owned digital channels like Nike.com, the Nike App, and SNKRS. As a hub for Asia Pacific Latin America (APLA) initiatives, Tokyo's marketing team shapes strategies that resonate globally while celebrating local consumer passions.

Role Overview

The Senior Manager, Digital Marketing Owned, Japan, is a pivotal leadership role reporting to the Director, Digital Marketing in Tokyo. This position oversees strategy for Nike's owned digital ecosystem, including Nike.com, Nike App, targeted communications, and SNKRS. You'll lead a team of three direct reports, fueling demand, elevating consumer experiences, and delivering measurable business impact. Ideal for visionary leaders passionate about sport, consumer behavior, and Nike's brand purpose of bringing inspiration to every athlete in the world.

Key Responsibilities

In this role, you'll shape Nike Japan's digital marketing landscape with strategic precision and creative flair.

• Develop and execute annual, seasonal, 365-day, and pilot plans across owned channels to drive brand growth and commercial success.
• Monitor performance, deliver insightful reports, and champion a test-and-learn culture for continuous optimization.
• Collaborate with Japan Marketing, APLA teams, Nike Direct Digital Commerce (NDDC), and agencies to align on priorities and excellence.
• Lead talent growth for three direct reports: Lifecycle & Targeted Communications, SNKRS marketing, and seasonal pricing initiatives.
• Represent territory needs, operationalize new technical capabilities across APLA, and influence senior stakeholders.

Measuring Success

Success metrics include increased traffic to owned channels, improved sell-through rates, enhanced consumer loyalty, and building a high-performing, inclusive team.

Qualifications & Requirements

Nike seeks bold leaders who thrive in dynamic environments. Key qualifications include:

• Minimum 8-9 years of experience in digital marketing or related fields, with passion for innovation in owned ecosystems.
• Bachelor’s degree in Marketing, Business, or closely related field.
• Proven team leadership, including managing at least one direct report.
• Demonstrated marketing analytics expertise to derive and apply actionable insights.
• Strong oral and written communication in English and Japanese for meetings, recommendations, and presentations.

Deep curiosity about consumer behavior, storytelling prowess, and alignment with Nike’s inclusive, innovative culture are essential.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high performers:

• Competitive salary estimated at $120,000-$180,000 USD equivalent, based on Japan retail/tech benchmarks with buffer.
• Comprehensive health, wellness, and family support programs.
• Employee discounts on Nike products worldwide.
• Flexible work options in vibrant Tokyo.
• Professional development, leadership training, and global mobility opportunities.

Career Growth

This role offers a launchpad for senior marketing leadership at Nike. With direct exposure to APLA strategies, NDDC partnerships, and Tokyo's innovative hub, you'll build expertise in digital transformation. Nike invests in talent through mentorship, training, and stretch assignments, fostering paths to Director-level roles and beyond. Cultivate inclusive teams and drive commercial impact to accelerate your trajectory in a brand synonymous with excellence.

Why Join Us

Be part of Nike's Tokyo team, where sport meets culture in one of the world's most dynamic markets. Lead digital innovation that connects millions of consumers to Nike's purpose. Enjoy collaboration with global experts, a creative environment sparking ideas, and the thrill of delivering results that elevate brand equity and loyalty. Nike Japan offers unparalleled opportunities to grow as a leader while championing diversity, innovation, and athletic inspiration.

Role FAQs

What is the team structure?

You'll manage three direct reports specializing in Lifecycle Communications, SNKRS, and seasonal initiatives, with accountability for broader talent development.

Is Japanese fluency required?

Yes, strong oral and written skills in both English and Japanese are essential for cross-functional collaboration and leadership presentations.

What digital channels are focused?

Nike.com, Nike App, email, push notifications, SNKRS, and targeted communications.

How is performance measured?

Via traffic growth, sell-through improvements, consumer engagement, team performance, and strategic alignment.

What's the reporting line?

Directly to the Director, Digital Marketing in Tokyo, with matrix partnerships across APLA and NDDC.