About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and digital experiences. Headquartered in Beaverton, Oregon, Nike drives cultural relevance in sports like soccer, blending performance innovation with lifestyle appeal. As a global powerhouse, Nike invests heavily in digital transformation to connect with millions of fans, creating immersive brand moments that transcend online and offline worlds.

Role Overview

The Senior Manager, Digital Marketing Soccer NA role at Nike in Beaverton, Oregon, is pivotal for elevating Nike's soccer brand in North America. This position focuses on crafting sophisticated digital strategies that position Nike as the premier athlete-focused brand. Reporting into North America Digital Marketing, you'll lead efforts to fuse brand storytelling with commerce, leveraging consumer insights to deliver best-in-class experiences across Nike's digital ecosystem.

Key Focus Areas

Emphasizing soccer (including American football contexts), this role demands a consumer-obsessed mindset. You'll champion O2O initiatives, digital direct-to-consumer channels, and marketing technology to drive engagement, sales, and loyalty. With a team-first approach, expect close partnerships across Nike's matrixed structure, from global football teams to local retail partners.

Key Responsibilities

In this dynamic role, you'll spearhead the digital offense for Nike Soccer NA:

• Develop and execute a comprehensive digital marketing strategy that transforms Nike into the most athlete-centric digital brand.
• Collaborate with Brand Management, Digital Commerce, Creative teams, Integrated Media, Product Merchandising, and external agencies to build integrated plans.
• Partner with Nike Soccer, Global Football Brand, and cross-geo teams to create robust concept maps and innovative consumer experiences.
• Drive cultural relevance and business growth by pushing digital boundaries on and off Nike platforms.
• Foster a culture of testing, learning from failures, and continuous innovation in fast-paced, ambiguous environments.

Qualifications & Requirements

Nike seeks proven leaders with deep soccer expertise:

• Bachelor’s degree in Marketing or equivalent education/experience.
• Minimum 10 years in Digital Brand Marketing, Communications, or Social, with soccer ecosystem mastery.
• Genuine passion for soccer culture, fashion, trends, and expanding the sport in underserved communities.
• Extensive knowledge of Nike Soccer products and athlete portfolio.
• Strong Brand Marketing and Planning experience; proven team leadership and influence skills.
• Digital-first innovator with external partner experience (leagues, retail).
• Exceptional communication, balancing creativity with disciplined execution.

Preferred Traits

Consumer advocate, strategic thought partner, energy-giving collaborator open to learning and evolving strategies based on insights.

Benefits & Perks

Joining Nike means accessing world-class rewards:

• Competitive base salary estimated at $180,000-$260,000 USD, plus bonuses and equity.
• Comprehensive medical, dental, vision coverage, and mental health support.
• Generous 401(k) matching, parental leave, and flexible PTO.
• Employee product discounts and on-site fitness centers at Nike World Headquarters.
• Professional growth via tuition reimbursement and leadership programs.

Career Growth

This Senior Manager role is a launchpad for executive tracks in digital marketing or global brand leadership. Nike's emphasis on internal mobility has propelled talents into VP roles. Gain exposure to C-suite stakeholders, global projects, and cutting-edge tech like AI-driven personalization. With 10+ years required, this position suits ambitious marketers ready to scale impact across Nike's $50B+ enterprise.

Development Opportunities

Mentorship from soccer marketing legends, cross-functional rotations, and Nike University training ensure continuous upskilling in emerging digital trends.

Why Join Us

At Nike's Beaverton HQ, immerse in a vibrant campus fostering creativity and athleticism. Work on high-stakes soccer campaigns influencing millions, from MLS partnerships to global stars like Mbappé. Nike's commitment to diversity, equity, and inclusion—plus accommodations for disabilities—creates an equitable environment. Be part of a legacy brand that's not just selling products but igniting passion for sport worldwide.

Role FAQs

What is the work environment like?

Fast-moving, collaborative, hybrid setup at Nike WHQ with global virtual syncs.

Is relocation support offered?

Nike provides competitive relocation packages for qualifying roles.

How does this role support business growth?

Directly impacts soccer revenue via digital commerce and brand elevation in NA.

What tools/technologies are used?

Advanced martech stack, analytics platforms, CRM for personalized consumer journeys.

Is soccer expertise mandatory?

Yes, deep passion and ecosystem knowledge are core requirements.