About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes Pepsi, Lay's, Gatorade, Tropicana, and Quaker. Operating in over 200 countries, PepsiCo generates annual revenues exceeding $86 billion and employs more than 300,000 people globally. In China, PepsiCo has a strong presence in both foods and beverages, driving innovation and growth through brands that resonate with local consumers. As a Senior Manager, Marketing Capability & Operations in Shanghai, you'll contribute to PepsiCo's sustained leadership in the competitive China Food & Beverages market.

Role Overview

The Senior Manager, Marketing Capability & Operations role in Shanghai is pivotal in elevating China marketing capabilities through strategic partnership with PepsiCo's Global Marketing Capability & Operations team. This position focuses on developing and deploying world-class marketing content to build talent advantage and iconic brands. You'll lead the delivery and embedding of global transformation programs, enhancing brand-building capabilities, embedding PepsiCo's growth model, and driving efficiencies for reinvestment in key initiatives. Reporting to senior marketing leadership, this role demands a change agent mindset to orchestrate transformation within the China Operating Unit (OU).

Key Responsibilities

Strategic Leadership and Transformation

Provide strategic input from China to enable, launch, and remove barriers for embedding the PPG Marketing transformation. Focus on Growth Navigator, Iconic Brands, and A&M Excellence. Lead the Marketing Capability & Operations team to sustain change across PepsiCo's anchor market in China.

Capability Programming and Deployment

Build and deploy a holistic capability programming calendar, including upskilling on Growth Navigator, Iconic Brands, and Human Centricity using global PPG Marketing Academy materials. Offer ongoing coaching on brand artifacts like Brand Pulse, CBPs, DBAs, and growth planning documents such as BGS and TCP briefs. Establish governance processes for key deliverables to ensure oversight and accountability.

Creative Excellence and Tools Utilization

Align with Global Marketing Capabilities for deployment tracking. Ensure full adoption of global tools like Ada Amplify+, TCP frameworks, and new templates. Serve as Creative Excellence Champion, overseeing Category Creative forums, Market Creative reviews, and external awards processes like Cannes, Effies, and BAM.

Growth Navigator Deployment

Lead GN rollout strategy across China OU, including deep dives, organizational embedding, scorecards, and integration into growth planning milestones. Partner with CMO and Global VP to escalate roadblocks and drive priorities.

Qualifications & Requirements

Candidates must hold a Bachelor's Degree in Marketing or a related field, with at least 10 years of marketing experience, preferably including brand management at PepsiCo. Strong leadership, organizational savvy, high learning agility, and project management skills are essential. Proven ability to build relationships and manage senior stakeholders is required. Experience in Learning and Development, training content creation, and centers of excellence is highly advantageous. Knowledge of PepsiCo's marketing organization will accelerate success in this role.

Benefits & Perks

PepsiCo offers a premium compensation package for this Senior Manager role, estimated at $180,000 - $260,000 USD annually, reflecting Food & Beverage sector rates in Shanghai with a competitive buffer. Benefits include comprehensive health insurance, retirement savings plans, performance-based bonuses, and stock options. Enjoy perks like flexible working arrangements, wellness programs, and subsidized meals. Professional development is prioritized through access to global training academies and leadership programs.

Career Growth

This role positions you for accelerated career progression within PepsiCo's Consumer Organization. As a key change agent partnering with global and regional leaders, you'll gain visibility for future CMO or VP-level opportunities. PepsiCo invests heavily in talent development, with 90% of leadership roles filled internally. Leverage mentorship, cross-functional projects, and international rotations to build a world-class career in marketing operations.

Why Join Us

Join PepsiCo in Shanghai to shape the future of marketing in China's dynamic F&B sector. Work on high-impact projects that build iconic brands and drive sustainable growth. Collaborate with top global talent, access cutting-edge tools, and contribute to a company committed to positive change through PepsiCo Positive (pep+). With a culture of innovation and inclusion, PepsiCo empowers you to make a meaningful impact while enjoying work-life balance and premium rewards.

Role FAQs

What is the focus of this role?

The role centers on embedding global marketing transformations in China, building capabilities for Iconic Brands and Growth Navigator.

Is relocation support provided?

PepsiCo offers relocation assistance for qualified international candidates to Shanghai.

What tools will I work with?

Global tools like Ada Amplify+, TCP frameworks, and PPG Academy materials.

Is Mandarin proficiency required?

Yes, fluency in Mandarin and English is essential for this China-based role.

How does this role support career advancement?

Direct exposure to CMO and Global VP provides pathways to senior leadership positions.