About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs over 300,000 people globally and generates annual revenues exceeding $90 billion. In India, PepsiCo has a strong presence through its diverse offerings in beverages, snacks, and nutrition products, driving innovation and growth in the competitive FMCG sector. As a Senior Manager - Marketing Data and Analytics in Hyderabad, you'll contribute to PepsiCo's eCommerce ambitions, leveraging data to fuel sustainable growth.

Role Overview

The Senior Manager - Marketing Data and Analytics role at PepsiCo in Hyderabad, Telangana, is pivotal for the eCommerce marketing team. This position owns all Paid Media Marketing analytics priorities, from investment strategy and forecasting to post-campaign ROI evaluation. You'll work closely with eComm Performance Marketing, Merchandising, Sales, and Key Account Management teams across GCC and markets. Key focus areas include quarterly deep-dive analyses on iROAS and KPIs, Retail Media sufficiency modeling, and leading the ROI Engine/MMM models to optimize budgets and drive PepsiCo's eCommerce growth.

Strategic Impact

This role directly influences A+M budgets and marketing strategies, ensuring data-driven decisions that enhance incremental growth. With robust experience in omnichannel marketing and attribution, you'll provide actionable insights to propel PepsiCo's digital transformation in India.

Key Responsibilities

In this full-time role, you'll partner across multiple teams to deliver high-impact analytics:

• Conduct regular and ad-hoc analyses for eComm Omni Marketing, Brand Marketing, and Search teams to optimize media investments.
• Lead A/B testing, campaign impact measurement, financial forecasting, and retailer data partnerships with Customer & Brand Marketing.
• Collaborate with Data Science and Tech on data warehousing, automated dashboards, and ROI Engine architecture.
• Oversee ROI Engine processes: collect, clean, validate campaign data, and ensure accurate model outputs.
• Perform sufficiency modeling for Retail Media effectiveness and incrementality measurement to inform AOP processes.

Cross-Functional Collaboration

Expect daily interactions with diverse teams, requiring strong organizational skills to manage projects amid ambiguity while meeting deadlines with precision.

Qualifications & Requirements

To succeed, candidates need a strong quantitative foundation and proven analytics expertise:

• Bachelor’s degree in Statistics, Economics, Mathematics, Business Administration, or Marketing; Master’s degree preferred.
• 8+ years in marketing/media strategy, analytics, and measurement, ideally in CPG/FMCG with eCommerce focus.
• Expertise in omnichannel marketing, attribution models, A/B and multivariate testing, and ROI measurement.
• Proficiency in SQL, R for data manipulation; Tableau, Datorama for visualization; advanced Excel and PowerPoint.
• Exceptional communication skills to translate complex data into business recommendations.

Soft Skills

Pragmatic attitude, high accountability, attention to detail, and ability to thrive independently in a fast-paced environment.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in Hyderabad:

• Estimated salary range of INR 65L - 95L per annum, with performance-based bonuses.
• Comprehensive health, dental, and life insurance coverage for employees and families.
• Generous paid time off, flexible hybrid work arrangements, and wellness initiatives.
• Access to state-of-the-art facilities in Hyderabad's vibrant tech hub.
• Employee stock purchase plans and retirement benefits.

Career Growth

At PepsiCo, this Senior Manager role is a launchpad for leadership in data-driven marketing. Gain exposure to global eCommerce strategies, advance to Director-level positions, and lead transformative projects in FMCG analytics. PepsiCo invests in upskilling through certifications in advanced analytics, leadership programs, and mentorship from industry veterans.

Development Opportunities

Participate in PepsiCo's Leadership Development Framework, with rotations across markets and functions to build a versatile career trajectory.

Why Join Us

Join PepsiCo in Hyderabad to be at the forefront of eCommerce innovation in India's booming digital economy. Work on cutting-edge ROI models and Retail Media strategies that shape PepsiCo's growth. Enjoy a collaborative culture emphasizing diversity, inclusion, and work-life balance. PepsiCo's commitment to sustainability and community impact adds purpose to your role, making it more than just a job—it's a career-defining opportunity in a global powerhouse.

Role FAQs

What is the experience level required?

8+ years in marketing analytics, preferably CPG/FMCG eCommerce.

Is relocation assistance provided?

PepsiCo offers support for eligible candidates relocating to Hyderabad.

What tools will I use daily?

SQL, R, Tableau, Datorama, Excel, PowerPoint, and ROI/MMM models.

Is this a hybrid role?

Yes, flexible hybrid model in line with PepsiCo's policies.

How does this role impact PepsiCo's business?

Directly optimizes eComm budgets and drives incremental growth through data insights.