Senior Merchant, Football GC at Nike in Shanghai, China Mainland

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, groundbreaking marketing, and a relentless pursuit of excellence. With a global presence spanning over 190 countries, Nike drives the future of sport, from elite athletes to everyday enthusiasts. In Greater China, Nike is at the forefront of the football revolution, blending cutting-edge apparel innovation with deep consumer insights to dominate the marketplace. As a Senior Merchant, Football GC, you'll join a high-impact team shaping the future of Nike Football in one of the most dynamic markets worldwide.

Role Overview

The Senior Merchant, Football GC role in Shanghai is a strategic leadership position reporting directly to the GC Football Merchandising Director. This role focuses on crafting merchandising strategies that elevate Nike's football apparel offerings, from initial consumer insights to market adoption. You'll manage multi-season franchises, drive sustainable growth, and influence the broader football landscape in Greater China. With a portfolio centered on Nike's most innovative football products, this position demands a consumer-first mindset, retail expertise, and a passion for global football. Collaborate across global and geo teams to deliver breakthrough product strategies in an O2O (online-to-offline) retail environment.

Key Responsibilities

In this pivotal role, you'll take ownership of end-to-end merchandising for GC Football:

• Develop and execute merchandising strategies that shape the consumer product offering, influencing everything from insights gathering to product adoption.
• Manage multi-season planning for Nike's innovative football franchises, ensuring sustainable growth and market leadership.
• Partner closely with cross-functional teams including global merchandising, planning, brand marketing, finance, operations, and insights/analytics to leverage quantitative and qualitative metrics on sales, inventory, and consumer behaviors.
• Translate Greater China insights into concrete line plans and long-term franchise strategies in collaboration with global teams.
• Deliver sharp, resonating product strategies with result-oriented action plans across O2O retail channels.
• Conduct in-season business tracking and management, utilizing key metrics like sell-through, margin, full-price realization, and weeks of supply.

Qualifications & Requirements

To succeed as Nike's Senior Merchant, Football GC, bring the following expertise:

• Bachelor's degree in Marketing, Business, Industrial Design, Engineering, or a related field.
• 4+ years of experience in apparel, footwear, or consumer product merchandising, product creation, or retail within vertical, multi-brand, or digital environments.
• Deep passion and knowledge for global football, with an evolving understanding of Nike consumers and marketplace dynamics.
• Fluency in English; strong retail acumen, analytical skills, and familiarity with retail environments.
• Proven ability to translate consumer, sales, trend, and marketplace insights into in-season and long-term strategies.
• Competence in preparing seasonal tools for marketplace partners and developing strong cross-functional relationships.
• Exceptional communication and influencing skills in a matrix organization, attention to detail, and a collaborative, learning-oriented attitude.

Key Skills Highlighted

Excel in retail metrics mastery, consumer insight translation, strategic planning, and teammate collaboration to thrive in this fast-paced role.

Benefits & Perks

Joining Nike in Shanghai means accessing world-class benefits tailored for high performers:

• Competitive salary estimated at 650,000 - 950,000 CNY annually, reflecting senior-level impact in China's retail/tech sector.
• Comprehensive health, wellness, and family support programs.
• Employee discounts on Nike products and exclusive access to events.
• Flexible work options and professional development opportunities.
• Dynamic office in Shanghai with modern amenities and collaborative spaces.

Career Growth

At Nike, career progression is fueled by performance and passion. As Senior Merchant, you'll gain exposure to global merchandising leadership, positioning you for director-level roles or broader commercial responsibilities. Nike invests in your growth through mentorship, training in advanced analytics, and leadership programs. Many alumni advance to VP positions, leveraging Greater China's scale to influence worldwide strategies. Dream big—shape Nike's football future and beyond.

Why Join Us

This isn't just a job; it's a chance to dream big and redefine football merchandising at Nike. In Shanghai's vibrant market, you'll drive innovation for millions of fans, partnering with elite teams to deliver products that win on and off the pitch. Nike's culture celebrates bold thinkers who blend consumer obsession with business rigor. With sustainable growth at the core, your strategies will leave a lasting impact on Nike's dominance in Greater China and globally. If you live for football and excel in strategy, this is your platform.

Role FAQs

What is the reporting structure?

Direct report to the GC Football Merchandising Director, with matrix partnerships across functions.

Is football passion essential?

Absolutely—deep knowledge and love for global football are core to success.

What experience level is required?

4+ years in merchandising, product creation, or retail, preferably in apparel/footwear.

Is relocation support available?

Nike offers competitive packages; specifics discussed during recruitment.

How does this role impact Nike globally?

Your GC strategies influence global franchises and product innovations.

Ready to elevate Nike Football? Apply now and join the Just Do It® movement.