About Canonical

Canonical is the company behind Ubuntu, the world's leading open source operating system powering enterprise innovation across public cloud, data science, AI, engineering, and IoT. As a pioneer in global distributed collaboration, Canonical serves top public cloud providers, silicon manufacturers, and industry leaders worldwide. With over 1200 colleagues in 75+ countries, the company maintains a fully remote-first culture, convening teams 2-4 times yearly in inspiring global locations for strategy alignment. Founder-led and profitable, Canonical is rapidly growing, delivering cutting-edge open source solutions to enterprises everywhere.

Role Overview

The Senior Product Marketing Manager at Canonical is a pivotal role in building the world's best Go-To-Market (GTM) engine for open source software. Based remotely in EMEA, you'll own GTM strategies for key Ubuntu-related products, bridging developers and enterprise buyers. This hands-on position demands collaboration across product, engineering, content, sales, and marketing teams in a fast-paced, high-performance environment. Ideal for technology enthusiasts passionate about open source, storytelling, and data-driven impact, the role emphasizes ownership, experimentation, automation, and continuous improvement.

Key Responsibilities

GTM Strategy and Execution

Develop and execute comprehensive GTM strategies for a portfolio of products, from data center solutions to edge computing. Lead messaging and positioning to differentiate Canonical's offerings in competitive markets, ensuring resonance with technical developers and business decision-makers.

Content and Campaign Leadership

Partner with product managers on content planning, producing website copy, whitepapers, blogs, and sales enablement materials. Collaborate with regional teams to launch integrated campaigns driving pipeline growth, product awareness, and adoption.

Analysis and Optimization

Conduct competitive analysis to anticipate market trends and refine positioning. Measure campaign impact using data analytics to optimize marketing funnels, enhance customer engagement, and support upsell/cross-sell initiatives with customer success teams.

Event and Community Engagement

Plan and execute global events, live webinars, and community meetups aligned with GTM priorities, fostering Ubuntu's vibrant open source community.

Qualifications & Requirements

Canonical seeks candidates with a deep passion for technology, open source, and community-driven development. Essential qualifications include strong storytelling skills to craft compelling narratives for diverse audiences, a growth mindset embracing experimentation and learning, and excellent communication abilities. Nice-to-haves include a data-driven approach, experience in enterprise software/cloud/DevOps marketing, and demand generation expertise. Comfort in cross-functional, remote global teams is crucial.

Benefits & Perks

Joining Canonical means thriving in a fully remote, high-performance culture with colleagues across 85+ countries. Enjoy ownership of impactful GTM initiatives, regular in-person strategy offsites in exciting locations, and a supportive environment prioritizing collaboration and innovation. As a profitable, founder-led growth company, Canonical offers stability alongside opportunities to shape open source's future in AI, cloud, and IoT.

Career Growth

Canonical fosters continuous professional development through hands-on projects, cross-team exposure, and a culture of curiosity. Senior PMMs advance by leading larger GTM portfolios, mentoring juniors, and influencing company-wide strategy. The remote-first model enables global career mobility, with ample learning resources and performance-driven progression in a meritocratic organization.

Why Join Canonical

Work at the forefront of open source with Ubuntu, powering breakthrough enterprise initiatives. Be part of a global, distributed team that's redefining GTM for technology. Canonical's remote culture, combined with its profitable growth and innovative products, offers unparalleled impact and work-life balance. Contribute to missions serving the world's top tech leaders while enjoying creative freedom and measurable success.

Role FAQs

Is this role fully remote?

Yes, this is a home-based role in EMEA with occasional in-person team meetings 2-4 times per year in global locations.

What products will I work on?

You'll handle GTM for key Ubuntu platform products spanning public cloud, AI, data science, IoT, and engineering tools.

Do I need open source experience?

Passion for technology and open source is required; direct experience in enterprise software or cloud marketing is preferred.

How does Canonical support remote work?

With 1200+ remote colleagues worldwide, Canonical excels in distributed collaboration tools, async communication, and high-trust autonomy.

What is the team structure?

The product marketing team collaborates closely with product, sales, engineering, content, and regional marketing in a flat, high-ownership structure.