About Canonical

Canonical is the company behind Ubuntu, the world's leading open source operating system powering enterprise innovation across public cloud, data science, AI, engineering, and IoT. As a pioneer in global distributed collaboration, Canonical employs over 1200 colleagues across 75+ countries with very few office-based roles. The founder-led, profitable, and rapidly growing organization serves top public cloud providers, silicon manufacturers, and industry leaders worldwide. Ubuntu's ubiquity in breakthrough initiatives makes Canonical a cornerstone of modern technology infrastructure.

Role Overview

The Senior Product Marketing Manager role at Canonical is a hands-on, multi-disciplinary position within the product marketing team, focused on building the best Go-To-Market (GTM) engine in the open source world. Based remotely in EMEA, you'll drive strategies that bring Ubuntu and Canonical's open source solutions to businesses from data centers to the edge. This dynamic role demands close collaboration with Product, Engineering, Content, Sales, and Marketing teams, thriving in a fast-paced, ownership-driven environment that values curiosity, experimentation, and continuous improvement.

Why This Role Stands Out

Own GTM for key products, craft messaging for developers and enterprise buyers, launch campaigns, and measure impact using data. Join a truly global, fully remote high-performance team making a worldwide impact in open source technology.

Key Responsibilities

In this senior role, you'll lead end-to-end GTM execution with a focus on Ubuntu's enterprise applications:

• Develop and execute comprehensive GTM strategies for a portfolio of products.
• Lead messaging and positioning to differentiate Canonical's offerings in competitive markets.
• Drive content planning in partnership with product managers, covering website copy, whitepapers, blogs, and sales enablement.
• Collaborate with regional marketing on integrated campaigns that generate pipeline growth.
• Orchestrate product and feature launches, coordinating cross-functional teams for maximum awareness and adoption.
• Perform competitive analysis to anticipate trends and refine positioning.
• Partner with customer success to enhance engagement, upsell, and cross-sell opportunities.
• Plan and execute global events, webinars, and community meetups aligned with GTM goals.

Qualifications & Requirements

Canonical seeks passionate technologists with proven marketing acumen:

• A deep passion for technology, open source, software innovation, and community-driven development.
• Exceptional storytelling skills to engage both technical developers and business decision-makers.
• Growth mindset, embracing experimentation, learning, and relentless improvement.
• Outstanding communication skills, written and verbal, for global collaboration.

Nice-to-Have Expertise: Data-driven decision-making, enterprise software/cloud/DevOps marketing experience, demand generation proficiency, and comfort in cross-functional partnerships with sales, product, and partners.

Benefits & Perks

Canonical offers a premium remote-first culture designed for high performers:

• Fully home-based in EMEA with flexible global collaboration.
• 2-4 annual in-person team meetings in exciting worldwide locations.
• Competitive compensation in a profitable, growing company.
• Ownership of high-impact GTM initiatives shaping open source adoption.
• Access to cutting-edge technologies in AI, cloud, and IoT.
• Emphasis on work-life balance, learning, and personal development.

Career Growth

At Canonical, career progression is driven by ownership and results. As a Senior Product Marketing Manager, you'll gain visibility across executive leadership, expand into strategic GTM leadership, and influence Canonical's global expansion. The remote-first model fosters mentorship from world-class experts in open source, with opportunities to specialize in emerging areas like AI/ML on Ubuntu or enterprise edge computing. Continuous learning is embedded, with resources for skill-building in data analytics, automation, and advanced marketing tech.

Why Join Canonical

Canonical isn't just a workplace—it's a mission to democratize open source for enterprises everywhere. Work on Ubuntu, the platform behind hyperscale clouds and silicon innovation, in a founder-led company that's profitable and scaling fast. Enjoy true remote work without silos, collaborating with 1200+ colleagues across 75+ countries. If you love technology marketing, solving complex GTM challenges, and driving measurable impact, this is your chance to shape the future of open source adoption globally.

Role FAQs

Q: Is this role fully remote? Yes, home-based in EMEA with occasional global in-person meetings.

Q: What products will I work on? Key Ubuntu-based enterprise solutions in cloud, AI, data science, and IoT.

Q: Do I need open source experience? Passion for open source is essential; direct experience is a strong plus.

Q: How does Canonical support professional growth? Through ownership, cross-team collaboration, learning resources, and global exposure.

Q: What's the team structure? Fully distributed, high-performance product marketing team focused on GTM excellence.